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All Journal Ilomata International Journal of Management Ilomata International Journal of Social Science Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Guntur Syahputra Saragih
Universitas Pembangunan Nasional Veteran Jakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Social Influence and Price Values on the Behavior of Ruang Guru Application Users Mediated by Intention Prayogi Eka Saputra; Alfatih Sikki Manggabarani; Guntur Syahputra Saragih
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1912

Abstract

This study investigates the effect of social influence and price value on the behavior of high school students in using the Ruangguru educational application, with behavioral intention as a mediator. The research addresses the gap in understanding the adoption of digital learning platforms among Indonesian students, where usage decisions are often driven by contextual rather than purely psychological factors. A quantitative approach using PLS-SEM was employed, with data collected from 277 respondents through validated questionnaires (Cronbach’s α > 0.7, AVE > 0.5), chosen for its ability to test both direct and indirect relationships simultaneously. Results indicate that price value has a significant positive effect on user behavior (β = 0.421, t = 5.312, p < 0.001, R² = 0.46), while social influence (β = 0.097, p > 0.05) and behavioral intention (β = 0.083, p > 0.05) do not show significant effects. Descriptive analysis also revealed that 72% of students reported high satisfaction, and 68% expressed willingness to recommend the app, although this intention did not translate into actual usage behavior. These findings highlight that affordability and perceived benefits outweigh peer encouragement or intention in driving adoption, reflecting students’ sensitivity to price-value alignment in digital learning. The study implies that educational technology providers should prioritize accessible pricing strategies, though further research is needed to integrate other UTAUT2 constructs for a more comprehensive understanding.
PERAN MEDIASI KEPUASAN KERJA PADA PENGARUH SELF-EFFICACY DAN KOMPETENSI TERHADAP KINERJA KARYAWAN INDUSTRI KREATIF DI JABODETABEK Iwan Kresna Setiadi; Siti Hidayati; Guntur Syahputra Saragih; Muhaswad Dwiyanto
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 6 No. 2 (2026): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v6i2.195

Abstract

This study aims to analyze the influence of self-efficacy and competence on employee performance, with job satisfaction as a mediating variable, in the creative industry in the Greater Jakarta area. The study employs an explanatory quantitative approach. The sample consisted of 385 employees in the creative industry in the Greater Jakarta area, selected using purposive sampling based on the study’s criteria. Data were collected via a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The analysis included an evaluation of the measurement model and the structural model, as well as testing of direct and indirect effects through bootstrapping procedures. The results indicate that self-efficacy and competence have a positive effect on job satisfaction. Job satisfaction also has a positive effect on employee performance. Conversely, self-efficacy and competence do not have a significant direct effect on performance. Job satisfaction was found to mediate the effects of self-efficacy and competence on performance through an “indirect-only” mediation pattern. The indirect effect of competence is greater than that of self-efficacy. The novelty of this study lies in identifying job satisfaction as an affective mechanism that transforms personal beliefs and actual capacity into performance within the context of the creative industry in the Greater Jakarta area. Implications: Organizations need to integrate competency development, self-efficacy enhancement, job design, rewards, organizational support, and increased job satisfaction to maintain creativity, adaptability, consistent quality, and sustainable employee performance in a dynamic, competitive, collaborative, and project-based work environment
Analysis of the Direct Effect of Perceived Usefulness and Perceived Ease of Use on Intention to Use with Attitude Mediation in Digital Banking Azhar Ghazali; Alfatih Sikki Manggabarani; Guntur Syahputra Saragih
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1952

Abstract

This study examines the determinants of intention to use digital banking services within the Technology Acceptance Model (TAM) framework, focusing on perceived usefulness (PU), perceived ease of use (PEOU), and attitude (ATT). As digital banking adoption grows rapidly in Indonesia amid the regional expansion of fintech innovations across Southeast Asia, understanding the behavioral mechanisms behind adoption becomes increasingly significant for both information systems and management research. A quantitative approach was applied using survey data from 210 active digital banking users in Jakarta, analyzed through Structural Equation Modeling (SEM) with SmartPLS 4.0. The results show that ease of use has a significant positive impact on users’ intention to adopt digital banking, emphasizing the importance of intuitive system design and low-effort interaction. Meanwhile, usefulness and attitude were found statistically insignificant in predicting intention, indicating that functional benefits alone may not directly drive user behavior. Rather than drawing conclusions about user priorities, these findings suggest a more complex interplay between cognitive and experiential factors. The study extends TAM by highlighting the contextual influence of user experience and cultural expectations in emerging digital economies beyond Indonesia. Practically, financial institutions are advised to enhance usability through seamless navigation, efficient processes, and reduced cognitive barriers to strengthen engagement and long-term adoption.
Penguatan Ekosistem Ekonomi Desa melalui Optimalisasi BumDes “Bina Usaha” Berbasis Teknologi Inovatif dan Manajemen Pemasaran Produk Berkelanjutan di Desa/Kecamatan Cinangka, Kabupaten Serang Guntur Syahputra Saragih; Jubaedah Jubaedah; Heni Nastiti; Agus Kusmana
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 4 No. 4 (2026): Oktober: Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v4i4.3117

Abstract

This Community Service is aimed at supporting the business activities of MSME entrepreneurs through Bumdes Bina Usaha with a focus on innovative technology and sustainable Marketing Management. Innovative technology is applied through the use of simple machines in the production process. Sustainable marketing includes support to expand market access, which initially was only local, to tap into foreign market potential. The foreign market access mentioned is Malaysia. The activities take place from June to October 2026, covering Serang, Banten, Indonesia, and Kuala Lumpur, Malaysia. The business products in this service are centered on making emping from melinjo. There are two final products: ready-to-eat emping (already fried) and raw melinjo. The analysis shows that melinjo production faces challenges in terms of raw material processing and sustainable marketing. The management of raw materials basically depends on production and storage capacity. Melinjo, as the main ingredient for emping, is a seasonal plant, so flexible handling of storage and production processes is needed to follow the melinjo harvest volume. From a marketing perspective, since it is limited to the Serang area, demand is very fluctuating, which hinders business productivity. Through this activity, it is hoped that the business can be sustainable without relying on the local market and be able to handle the complexity of managing raw materials (melinjo).
Co-Authors Agus Kusmana Alfatih S. Manggabarani Azhar Ghazali Heni Nastiti Iwan Kresna Setiadi Jubaedah Nawir Muhaswad Dwiyanto Prayogi Eka Saputra Siti Hidayati