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All Journal Ilomata International Journal of Social Science Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Guntur Syahputra Saragih
Universitas Pembangunan Nasional Veteran Jakarta
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Other

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Social Influence and Price Values on the Behavior of Ruang Guru Application Users Mediated by Intention Prayogi Eka Saputra; Alfatih Sikki Manggabarani; Guntur Syahputra Saragih
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1912

Abstract

This study investigates the effect of social influence and price value on the behavior of high school students in using the Ruangguru educational application, with behavioral intention as a mediator. The research addresses the gap in understanding the adoption of digital learning platforms among Indonesian students, where usage decisions are often driven by contextual rather than purely psychological factors. A quantitative approach using PLS-SEM was employed, with data collected from 277 respondents through validated questionnaires (Cronbach’s α > 0.7, AVE > 0.5), chosen for its ability to test both direct and indirect relationships simultaneously. Results indicate that price value has a significant positive effect on user behavior (β = 0.421, t = 5.312, p < 0.001, R² = 0.46), while social influence (β = 0.097, p > 0.05) and behavioral intention (β = 0.083, p > 0.05) do not show significant effects. Descriptive analysis also revealed that 72% of students reported high satisfaction, and 68% expressed willingness to recommend the app, although this intention did not translate into actual usage behavior. These findings highlight that affordability and perceived benefits outweigh peer encouragement or intention in driving adoption, reflecting students’ sensitivity to price-value alignment in digital learning. The study implies that educational technology providers should prioritize accessible pricing strategies, though further research is needed to integrate other UTAUT2 constructs for a more comprehensive understanding.
PERAN MEDIASI KEPUASAN KERJA PADA PENGARUH SELF-EFFICACY DAN KOMPETENSI TERHADAP KINERJA KARYAWAN INDUSTRI KREATIF DI JABODETABEK Iwan Kresna Setiadi; Siti Hidayati; Guntur Syahputra Saragih; Muhaswad Dwiyanto
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 6 No. 2 (2026): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v6i2.195

Abstract

This study aims to analyze the influence of self-efficacy and competence on employee performance, with job satisfaction as a mediating variable, in the creative industry in the Greater Jakarta area. The study employs an explanatory quantitative approach. The sample consisted of 385 employees in the creative industry in the Greater Jakarta area, selected using purposive sampling based on the study’s criteria. Data were collected via a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The analysis included an evaluation of the measurement model and the structural model, as well as testing of direct and indirect effects through bootstrapping procedures. The results indicate that self-efficacy and competence have a positive effect on job satisfaction. Job satisfaction also has a positive effect on employee performance. Conversely, self-efficacy and competence do not have a significant direct effect on performance. Job satisfaction was found to mediate the effects of self-efficacy and competence on performance through an “indirect-only” mediation pattern. The indirect effect of competence is greater than that of self-efficacy. The novelty of this study lies in identifying job satisfaction as an affective mechanism that transforms personal beliefs and actual capacity into performance within the context of the creative industry in the Greater Jakarta area. Implications: Organizations need to integrate competency development, self-efficacy enhancement, job design, rewards, organizational support, and increased job satisfaction to maintain creativity, adaptability, consistent quality, and sustainable employee performance in a dynamic, competitive, collaborative, and project-based work environment
Co-Authors Alfatih S. Manggabarani Iwan Kresna Setiadi Muhaswad Dwiyanto Prayogi Eka Saputra Siti Hidayati