Yenny Wati
Institut Bisnis dan Teknologi Pelita Indonesia, Indonesia

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Value Co-Creation and Digital Marketplace Strategy in Enhancing Commercialization Performance, An Educational Perspective from Fortified Goat Milk Entrepreneurship Arih Dwi Prihastomo; Nicholas Renaldo; Achmad Tavip Junaedi; Harry Patuan Panjaitan; Nyoto Nyoto; Marice Br Hutahuruk; Umar Faruq; Muhammad Pringgo Prayetno; Yenny Wati; Luciana Fransisca
Reflection: Education and Pedagogical Insights Vol. 3 No. 1 (2026): Reflection: Education and Pedagogical Insights
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/reflection.v3i1.151

Abstract

The rapid transformation of the digital economy has reshaped entrepreneurial practices, particularly within agribusiness sectors that increasingly rely on digital platforms to enhance market reach and competitiveness. This study examines the role of value co-creation and digital marketplace strategy in enhancing commercialization performance from an educational perspective within the context of fortified goat milk entrepreneurship. Using a quantitative explanatory design, data were collected from 156 participants involved in entrepreneurship learning programs integrated with real-world digital commercialization activities. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that value co-creation significantly influences digital marketplace strategy and commercialization performance. Digital marketplace strategy also significantly affects commercialization performance and partially mediates the relationship between value co-creation and commercialization performance. The model demonstrates substantial explanatory power, suggesting that collaborative engagement supported by structured digital systems enhances measurable business outcomes. From an educational perspective, the findings reveal that commercialization performance can function as a practical learning outcome within experiential entrepreneurship education. The study contributes to the literature by integrating service-dominant logic, digital marketing strategy, and entrepreneurship education into a unified framework. It highlights that digital value co-creation is not only a strategic driver of market performance but also a transformative pedagogical approach in technology-enabled agribusiness development.
The Climate Compression Effect on Hybrid Educational Organizations Nicholas Renaldo; Achmad Tavip Junaedi; Nyoto Nyoto; Suhardjo Suhardjo; Wilda Susanti; Onny Setyawan; Rizaldi Putra; Yenny Wati; Gusrio Tendra; Jahrizal Jahrizal
Reflection: Education and Pedagogical Insights Vol. 4 No. 2 (2026): Reflection: Education and Pedagogical Insights
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/reflection.v4i2.160

Abstract

The transformation of educational organizations into digitally connected and hybrid environments has expanded academic interaction across physical and digital spaces. While hybridization offers greater flexibility and connectivity, it may also reshape how organizational members experience interpersonal and academic climates. This study proposes the Climate Compression Effect (CLC Effect) as a new qualitative conceptual lens for understanding a subtle organizational phenomenon in which the presence or arrival of a particular individual is experienced as narrowing the psychological, interpersonal, and communicative space of other organizational members. The study employs a qualitative exploratory approach and positions CLC as a sensitizing concept rather than a predetermined theoretical model. The conceptual analysis indicates that climate compression may be experienced through increased caution in communication, reduced openness, diminished informal interaction, greater interpersonal formality, selective communication, and withdrawal, even in the absence of overt conflict or formal organizational disruption. The phenomenon is particularly relevant to hybrid educational organizations because interpersonal influence may extend across interconnected physical and digital environments, including classrooms, meetings, messaging platforms, email, learning management systems, and online meetings. The study distinguishes CLC from organizational conflict, psychological safety, and the chilling effect by emphasizing the broader perceived contraction of the organizational space in which members communicate and interact. The CLC Effect is therefore proposed as a sensitizing concept for future qualitative investigation of interpersonal climate dynamics in hybrid educational organizations.