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All Journal International Journal of Artificial Intelligence Research Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education IJHABS
Bustami, Edwin
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Analysis of Factors Influencing Customer Behavioral Intentions to Use Mobile Banking Bustami, Edwin; Budaya, Indra; Regen, Ronal; Zasriati, Masrida
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.690

Abstract

This study aims to examine and investigate knowledge, beliefs, convenience, risk, and culture that directly and indirectly influence attitudes, convenience and usability regarding mobile banking and Behavioral Intention to use Jambi mobile banking services. This research uses survey and verification methods. The sample used is 400 units. Data analysis using Path Analysis. The results of the study show that knowledge, comfort, and risk have a direct and significant effect on attitudes; risk and culture have a direct and significant impact on convenience; risk and culture have a direct and significant effect on usability; knowledge, convenience, risk, cultural attitudes, convenience, and usability have a direct and significant impact on Behavioral Intention; knowledge, comfort, and risk have an indirect and significant effect on Behavioral Intention through attitudes; culture has an indirect and significant effect on Behavioral Intention through convenience; knowledge, comfort, and culture have an indirect and significant impact on Behavioral Intention through usability. The study results recommend that future management should increase and maintain customer knowledge, trust, convenience, risk, culture, attitudes, convenience, and usability of mobile banking utilizing direct or indirect education through multi-media.
Strategies for Improving Public Service Quality Through Good Governance Principles at the Danau Keliling Subdistrict Office Al Sunah, M Dhany; Maidastri, Rini; bustami, Edwin
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.597

Abstract

The background of this research is the application of the principle of good governance, which is suspected to be still not good. The purpose of this research is to find out how to implement the strategy to improve the quality of public services through the principle of good governance at the Keliling Danau District Head Office, Kerinci Regency, which is focused on the principles of Accountability, Responsiveness and Participation in the Keliling Danau District Office, Kerinci Regency. This type of research is Qualitative research. The activities in data analysis in this research are data collection, data reduction, data presentation, and conclusion. The informant selection technique in this study was carried out by purposive sampling (selected sample). The researcher selected the informant based on the criteria that had been determined and the research objectives. The research findings show that the principles of good governance, including participation, accountability, and responsiveness, have been well implemented by the Keliling Danau District sub-district office employees, but these principles must still be improved.
Strategi Pemasaran Digital Berbasis Media Sosial dalam Meningkatkan Kapasitas Usaha UMKM Gula Aren Kerinci Sestriyenti, Enny; Bustami, Edwin; Ariani, Fatma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2565

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital berbasis media sosial dalam meningkatkan kapasitas usaha UMKM gula aren di Kabupaten Kerinci, Provinsi Jambi. Latar belakang penelitian didasarkan pada potensi produksi gula aren yang cukup tinggi di wilayah tersebut, namun belum diiringi dengan strategi pemasaran modern yang optimal. Metode penelitian menggunakan pendekatan kualitatif dengan analisis deskriptif melalui wawancara, observasi, dan dokumentasi, serta data kuantitatif sekunder berupa produksi gula aren tahun 2023 dan 2024. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, khususnya platform seperti Facebook, Instagram, dan WhatsApp Business, dapat meningkatkan jangkauan pasar, efisiensi promosi, dan interaksi langsung dengan konsumen. Selain itu, penelitian ini juga mengidentifikasi kendala berupa rendahnya literasi digital pelaku UMKM dan keterbatasan infrastruktur internet di beberapa wilayah pedesaan. Dengan implementasi strategi digital marketing yang lebih sistematis, didukung oleh pelatihan literasi digital dan fasilitas infrastruktur yang memadai, UMKM gula aren di Kerinci berpotensi meningkatkan daya saing di pasar regional maupun nasional. Temuan ini menegaskan bahwa transformasi digital bukan hanya kebutuhan, tetapi juga peluang bagi pengembangan UMKM berbasis produk lokal.
Etika dalam Pemasaran Digital:: Kajian Literatur tentang Praktik yang Bertanggung Jawab Pendi, Irwansyah; Bustami, Edwin; Darussalam, Andi Zulfikar
Indonesian Research Journal on Education Vol. 5 No. 1 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i1.2190

Abstract

Pemasaran digital yang beretika menjadi aspek krusial dalam membangun kepercayaan konsumen dan keberlanjutan bisnis di era digital. Penelitian ini bertujuan untuk mengkaji prinsip-prinsip etika dalam pemasaran digital serta tantangan utama yang dihadapi perusahaan dalam menerapkannya. Melalui pendekatan kepustakaan, studi ini menganalisis berbagai literatur terkait untuk memahami bagaimana etika dalam pemasaran digital memengaruhi kepercayaan konsumen dan pertumbuhan bisnis. Hasil kajian menunjukkan bahwa transparansi, perlindungan data, dan kejujuran dalam komunikasi pemasaran merupakan faktor utama dalam menciptakan citra perusahaan yang positif. Namun, perusahaan masih menghadapi tantangan seperti perubahan regulasi, persaingan ketat, dan penyalahgunaan teknologi. Oleh karena itu, strategi pemasaran digital yang etis perlu diterapkan untuk memastikan keberlanjutan bisnis dan menjaga hubungan jangka panjang dengan konsumen.
Co-Authors Al Sunah, M Dhany Ariani, Fatma Darussalam, Andi Zulfikar Indra Budaya, Indra Maidastri, Rini Masrida Zasriati, Masrida Pendi, Irwansyah Regen, Ronal Sestriyenti, Enny