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All Journal IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) International Journal of Management and Business
Cakti Indra Gunawan
Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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Training and Career Development on Employee Productivity at New Book Store in Malang Regency Yohanes Kalvin Jemarut; Cakti Indra Gunawan; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to determine and analyze the influence of transformational leadership, training, and career development on employee productivity at the New Book Store in Malang Regency. Employee productivity is an important factor in improving company performance, so it requires leadership that is able to motivate, as well as training and career development programs that can improve employee abilities and competencies. This study uses a quantitative approach with a survey method by distributing questionnaires to employees as respondents. The data analysis technique used is multiple linear regression analysis to determine the partial and simultaneous effects between independent variables on the dependent variable. The results of the study indicate that transformational leadership, training, and career development have a positive and significant effect on employee productivity both partially and simultaneously. The most dominant variable affecting employee productivity is training, because it can directly improve employee skills, knowledge, and work abilities. This study concludes that increasing employee productivity can be achieved through the implementation of effective transformational leadership and the implementation of continuous training and career development programs. The results of the study are expected to be a consideration for companies in formulating human resource management policies to improve employee productivity.
The Influence of Social Media Advertisements on Instagram, Tiktok, and Facebook on Consumer Purchase Interest in Fashion Products on The Shopee Application Astiana Nehem; Cakti Indra Gunawan; Anung Prasetyo Nugroho; Elly Lestari
International Journal of Management and Business Vol. 3 No. 3 (2026): July
Publisher : International Research & Development for Human Beings (IRDH)

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Digital technology development in Indonesia has transformed communication and marketing practices, with social media emerging as a primary promotional tool due to its wide and rapid reach. In the context of intense competition in the fashion industry, companies are increasingly required to leverage platforms such as Instagram, TikTok, and Facebook to stimulate consumer purchase interest. This study aims to analyze the effect of social media advertising on Instagram, TikTok, and Facebook on purchase intention of fashion products on the Shopee application among students of Tribhuwana Tunggadewi University class of 2024. This research uses a quantitative method with data collection techniques through questionnaires distributed to 91 respondents using purposive sampling. Data analysis was conducted using multiple linear regression with SPSS. The results show that partially, Instagram and Facebook advertisements have a significant effect on purchase intention, while TikTok advertisements do not have a significant effect. Simultaneously, all social media advertising variables influence purchase intention. The coefficient of determination (R²) is 0.321, indicating that 32.1% of purchase intention is explained by Instagram, TikTok, and Facebook advertising, while the remaining is influenced by other factors outside this study. Social media advertising demonstrates differing impacts on purchase intention for fashion products on Shopee. Nevertheless, the combined influence of Instagram, TikTok, and Facebook remains significant, underscoring the importance of multi-platform strategies in strengthening consumer perceptions and driving purchase intention.
The Effect of Profitability, Leverage, and Company Size on Tax Avoidance in Property and Real Estate Companies Listed on The Indonesia Stock Exchange for The Period 2020 - 2024 Angelia Santika Naisau; Cakti Indra Gunawan; As’adi; Risnaningsih
International Journal of Management and Business Vol. 3 No. 3 (2026): July
Publisher : International Research & Development for Human Beings (IRDH)

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The property and real estate sector in Indonesia makes a significant contribution to national economic growth, yet increasingly complex tax avoidance practices pose challenges to state revenue.. This study aims to examine the effect of profitability, leverage, and firm size on tax avoidance in property and real estate companies listed on the Indonesia Stock Exchange (IDX) for the period 2020–2024. The research method employed is a quantitative approach using multiple linear regression analysis with SPSS. A sample of 20 companies was selected using purposive sampling from a population of 93 property and real estate companies, yielding 76 observations after outlier elimination. Profitability is measured by Return on Assets (ROA), leverage by Debt to Equity Ratio (DER), firm size by the natural logarithm of total assets, and tax avoidance by the Effective Tax Rate (ETR). The results indicate that: (1) profitability has a significant negative effect on tax avoidance (t = -1.955; sig. 0.044); (2) leverage has a significant positive effect on tax avoidance (t = 2.608; sig. 0.011); (3) firm size has a significant negative effect on tax avoidance (t = -2.897; sig. 0.005); (4) simultaneously, the three variables significantly influence tax avoidance (F = 5.799; sig. 0.001), explaining 48.5% of its variation.
The Effect of Digital Advertising on Consumer Purchase Intention through Brand Awareness as a Mediating Variable at CV. Tuffero Patisserie, Malang City Paskalis Puput; Anung Prasetyo Nugroho; Cakti Indra Gunawan; Nur Ida Iriani
International Journal of Management and Business Vol. 3 No. 3 (2026): July
Publisher : International Research & Development for Human Beings (IRDH)

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Digital transformation has shifted marketing strategies towards the use of more measurable and targeted internet-based advertising. This study aims to analyze the effect of Digital Advertising on Purchase Intention with Brand Awareness as a mediating variable at CV. Tuffero Patisserie in Malang City, Indonesia. The urgency of the research is based on the increasing internet penetration and e-commerce activities in Indonesia according to the Central Bureau of Statistics, which encourages SMEs to optimize digital marketing strategies empirically and measurably. The study used a quantitative approach with an explanatory design. The sample consisted of 90 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0, through outer and inner model testing and bootstrapping at a 5% significance level. The results show that Digital Advertising has a positive and significant effect on Brand Awareness and Purchase Intention. Brand Awareness also has a positive and significant effect on Purchase Intention and partially mediates the relationship between Digital Advertising and Purchase Intention. These findings confirm that the effectiveness of digital advertising not only increases purchase intention directly, but also through strengthening brand awareness. Theoretically, this research enriches the literature on SME digital marketing, and practically provides a strategic basis for optimizing more effective and measurable digital advertising campaigns.
Analysis of Financial Statements Based on Liquidity, Profitability, and Solvency Ratios in Small and Medium Enterprises: A Case Study of SME Siska Wijaya Beauty Salon in Dau District, Malang Regency Fransiska Yolin Sunardi; Cakti Indra Gunawan; Noviana Yaniar Suprajitno
International Journal of Management and Business Vol. 3 No. 3 (2026): July
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to evaluate the financial condition of Siska Wijaya Beauty Salon, a small and medium-sized enterprise (SME) located in Dau District, Malang Regency, using a financial ratio analysis approach encompassing the dimensions of liquidity, profitability, and solvency over a three-year period (2023–2025). A qualitative descriptive approach was employed, utilizing primary data from balance sheets and income statements obtained through documentation and in-depth interviews with the business owner and treasurer. The findings indicate that the liquidity condition of the enterprise is healthy, as evidenced by Current Ratio and Quick Ratio values exceeding the acceptable threshold. In terms of profitability, the values of Return on Assets (ROA), Net Profit Margin (NPM), and Return on Equity (ROE) exhibited fluctuations but were generally categorized as good to excellent. Regarding solvency, the Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), and Debt to Capital Ratio (DCR) confirmed that the majority of the business financing originated from owner's equity, with debt proportions remaining controlled at below 50%. The research affirms that, despite the simplicity of the financial recording system currently in place, the SME has demonstrated an ability to sustain financial stability and manage resources efficiently. The managerial implication of this study underscores the importance of formalizing the financial recording system in accordance with EMKM accounting standards to strengthen the foundation for business decision-making.
The Influence of Internet Availability, Connectivity with Financial Applications, and The Skill to Understand Fintech on The Success of Fintech Users for Visitors at Mie Gacoan SMEs in Tlogomas, Malang City Neca; Cakti Indra Gunawan; R Y Susanto
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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The aim of this study is to determine and understand how internet availability, connectivity with financial applications, and skills in understanding fintech affect success in using fintech. One dependent variable and three independent variables are used in the quantitative research design. The dependent variable is fintech user success (Y) and the independent variables are internet availability (X1), connectivity with financial applications (X2), and skills in understanding fintech (X3). The total number of respondents was 100 individuals who had previously purchased or visited Mie Gacoan Tlogomas in Malang City. In this study, the data analysis method used was multiple linear regression analysis. Based on the results of the study, internet availability, connectivity with financial applications, and skills in understanding fintech influence the success of fintech users.  
The Influence of Location Determination, Price, and Product Quality on Consumers' Purchase Interest in Thrift Clothing in Malang City Maria Cerciayati Lisim; Cakti Indra Gunawan; Imam Hidayat
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

This study aims to analyze the influence of location, price, and product quality on consumers' purchasing interest in thrifting clothing in Malang City. The research sample consisted of 200 respondents who are active thrift shop consumers, selected using purposive sampling techniques. Data were collected through a questionnaire with a 1–5 Likert scale and analyzed using multiple linear regression. The results of the study indicate that, partially, the variables of location, price, and product quality have a positive and significant effect on consumers' purchasing interest. Product quality is the most dominant variable in influencing purchasing interest. In addition, the simultaneous test (F-test) shows that these three independent variables together have a significant effect on purchasing interest. The practical implications of this study emphasize the importance for thrift shop managers to consider strategic location, competitive pricing, and maintain product quality in order to increase consumer purchasing interest. This research is expected to serve as a reference for the development of marketing strategies in the thrifting industry in Malang City.
Co-Authors Andreas Abeng Angelia Santika Naisau Anung Prasetyo Nugroho Astiana Nehem As’adi Budi Hariono Darius Anugrah Elly Lestari Emilius Janggur Fendiyatmi Kusufa Fransiska Yolin Sunardi Imam Hidayat Ludovikus Budiman Ludovikus Kalangsa Meke Maria Anita Adung Maria Cerciayati Lisim Meriana Malo Moh. Askiyanto Neca Nika Selvia Noviana Yaniar Suprajitno Novita Nurrry Chrisyani Nur Ida Iriani Paskalis Puput R Y Susanto Retno Ayu Dewi Novitawati Risnaningsih Sisilia Stefani Jaya Yayuk Sulistyowati Yohanes Kalvin Jemarut Yuni Setyawati