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All Journal Toba: Journal of Tourism, Hospitality, and Destination
Putu Wira Parama Suta
Universitas Udayana
Social Sciences

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An Analysis of Event Experiences (A Case Study of The Script's Satellites World Tour at Jatim Expo, Surabaya) Ni Putu Lilik Widyayanthi; Isvari Ayu Pitanatri; Ni Kadek Sri Mirayani; Putu Wira Parama Suta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): May 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5162

Abstract

This study analyzes the event experience of The Script’s Satellites World Tour at Jatim Expo, Surabaya, focusing on four key dimensions: affective engagement, cognitive engagement, physical engagement, and experiencing newness. Using a case study design with a descriptive qualitative approach, data were gathered through surveys and semi-structured interviews with five concert attendees. The findings highlight that the concert successfully delivered a memorable audience experience across all four dimensions, providing both entertainment and reflective value. Nonetheless, some weaknesses were identified, especially regarding the placement of the festival area, which limited visibility and reduced the emotional connection for certain audience members. Despite these challenges, the event effectively engaged attendees affectively, cognitively, and physically, while offering them a sense of novelty and excitement. To further improve future audience experiences, it is recommended that concert organizers assess and enhance the technical setup and venue layout to ensure better visibility and stronger engagement for all attendees.
Inovasi Nelayan pada Ekowisata Kampoeng Kepiting, Tuban, Bali Putu Wira Parama Suta; Ni Putu Lilik Widyayanthi; Anak Agung Ayu Ratih Kesumadewi; Pande Putu Juniarta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): May 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5179

Abstract

Fishermen community in the Tuban area is well aware of the ongoing tourism activities and criticizes these activities for providing limited benefits to them. By utilizing the mangrove ecosystem, the local fishermen in Tuban are attempting to develop ecotourism based on education and mangrove conservation. This study aims to explore the innovations made by fishermen at Kampoeng Kepiting Ecotourism, Tuban, Bali. This research is important because the role of the fishing community in innovation at Kampoeng Kepiting Ecotourism can determine the sustainability of the mangrove ecotourism in Tuban Village. The discovery and development of innovations that utilize the mangrove ecosystem as a foundation make Kampoeng Kepiting ecotourism offer unique tourist attractions not found elsewhere. The research methodology used is qualitative, employing qualitative observation, interviews, and document analysis to examine field issues, complemented by a flowchart illustrating the relationship between participation and innovation in Kampoeng Kepiting Ecotourism. The results depict a mutually supportive relationship between the Wanasari fishermen group, ecotourism innovations, and Bali’s ecotourism programs in achieving the sustainability of Kampoeng Kepiting Ecotourism. The fishermen group, as the main actors, plays a role in innovation and program implementation, which contributes to the overall sustainability of the ecotourism. The role of the fishing community in effectively running ecotourism programs and the innovations at Kampoeng Kepiting Ecotourism are reflected in the creation and development of tourist attractions as well as the relationship between the fishermen’s roles and innovation.
Analisis Komunikasi Pemasaran Aston Denpasar Hotel & Convention Center dalam Membentuk Citra Positif Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ni Putu Lilik Widyayanthi; Putu Wira Parama Suta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): May 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5211

Abstract

Aston Denpasar Hotel & Convention Center is one of the hotels located in the center of Denpasar. This hotel has the challenge of forming a positive image as a differentiator from other hotels located around Denpasar City with similar facility offerings. This study aims to analyze the marketing communication used by the hotel in forming a positive image in the community and target market. This type of research is qualitative descriptive research. Data was collected through observation, interviews and documentation. The results of the study show that Aston Denpasar Hotel & Convention Center implements a digital marketing strategy. This is realized by using a website, Instagram, collaboration with national media, collaboration with influencers in introducing products. In addition, the hotel also implements a Corporate Social Responsibility (CSR) program as one proof that the hotel cares about the surrounding community so that it can strengthen the hotel's positive image. The marketing communication implemented by Aston Denpasar Hotel & Convention Center is very good, it just still needs some improvements such as the use of storytelling in promotional content, the use of more consistent hashtags, and being more interactive in promotional activities.
Co-Authors Anak Agung Ayu Ratih Kesumadewi I Gusti Ngurah Oka Widjaya Isvari Ayu Pitanatri Ni Kadek Sri Mirayani Ni Putu Lilik Widyayanthi Pande Putu Juniarta