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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal NERS Jurnal Pendidikan dan Pengajaran Guru Sekolah Dasar (JPPGuseda) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Teras Kesehatan Jurnal Keperawatan Widya Gantari Indonesia Coopetition : Jurnal Ilmiah Manajemen Mosharafa: Jurnal Pendidikan Matematika Jurnal Manajemen Retail Indonesia (JMARI) KOMMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Akuntansi dan Bisnis (JDAB) Anakta : Jurnal Pendidikan Islam Anak Usia Dini Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia
Winarti, Wiwin
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Journal : Coopetition : Jurnal Ilmiah Manajemen

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Pengaruh Promosi Melalui Media Sosial dan Word of Mouth Terhadap Minat Kunjungan Ulang Pasien Febiana, Ceria; Putri Wijayanti, Anita; Winarti, Wiwin; Hanafi, Mutiafani 
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4404

Abstract

The purpose of this study was to determine the effect of promotions through social media and word of mouth on the intention to revisit PINDAD Hospital patients, with a patient population of PINDAD Hospital with a sample of 100 respondents taken by purposive sampling method. Data was collected by distributing questionnaires directly and also using the Google form. After the validity and reliability tests were carried out, the analysis was carried out with the classical assumption test, multiple linear regression analysis tests, the coefficient of determination, the f test and t test. The results showed that promotions with social media and word of mouth had a positive and significant effect on patient repeat visits, which means that if promotions with social media and word of mouth were increased, the patient's repeat visits would also increase significantly.
Co-Authors Achmad Junaedi Sitika Adriansah Agung Pribadi, Dawam Amirudin Amirudin Anita Wijayanti, Agusti Sekar Putri Prabowo, Kartika Hendra Titisari & Astri Sutisnawati Dielfanie, VK Febiana, Ceria Hakim, Yucky Fitriana Hanafi, Mutiafani Hanafi, Mutiafani  Haq, Cici Nurul Hasena, Siti Luthfiana Laksita Barbara Lisdiarto, Andi Luthfi Hamdani Maula Machmuddah, Zaky Mochamad Heru Riza Chakim Mulyati Mulyati NURHALIMAH Pribadi, Dawam Agung Ramadhan, Muhamad Dicky Rihadatul'aisy, Kamila Rostiana Simatupang, Ronny Basirun Sukmawati, Tania Defi Tahar, Emiza binti Veronica, Tjen Winarsih Winarsih Yoanna Afrimonika