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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MACC : Journal of Management and Accounting Journal of Education Transportation and Business Journal of Business Inflation Management and Accounting
Dhea Anandha Pinem
Universitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Transportation Other

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Analisis Tanggung Jawab Etis dan Hukum Perusahaan E-Commerce terhadap Perlindungan Data Pribadi Konsumen: Studi Kasus Kebocoran Data Tokopedia 2020 Hendra Saputra; Gevy Ketia G; Bonansa Situmorang; Dhaet Fretty Napitupulu; Yeny Elfina Siagian; Cristine Natasia Sihaloho; Cindy B. Sitanggang; Dhea Anandha Pinem
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1358

Abstract

The rapid expansion of Indonesia’s e-commerce sector has increased the exposure of consumer data to security risks, as shown in the 2020 Tokopedia breach. This study examines the ethical and legal responsibilities of e-commerce companies in protecting personal data by assessing Tokopedia’s compliance with digital business ethics principles and national regulations. Using a qualitative case study approach, the analysis draws on secondary sources such as legal documents, incident reports, and scientific publications. The findings show that Tokopedia did not fully meet the standards of transparency, honesty, and privacy, and that its preventive and responsive measures were insufficient to safeguard user data. The company also failed to satisfy key obligations outlined in consumer protection rules and the Personal Data Protection Law, which serve as the benchmark for evaluating accountability. These shortcomings contributed to declining public trust and reputational harm. This study highlights the need for stronger ethical governance and more consistent legal compliance in digital platforms and recommends the integration of privacy-by-design principles, regular security audits, and a dedicated data ethics function to strengthen consumer data protection in Indonesia.
PENGARUH LIVE STREAMING DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TIKTOK SHOP PADA GENERASI Z Farel Akbar Aditya Saragih; Dhaet Fretty Napitupulu; Dhea Anandha Pinem; Gevy Ketia Ginting; Saidun Hutasuhut
J-MACC Vol 9 No 2 (2026): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v9i2.13337

Abstract

The growth of social commerce has transformed consumer purchasing behavior, particularly through TikTok Shop. To influence consumer purchasing decisions, sellers increasingly implement digital marketing strategies, especially live streaming and flash sale programs. Generation Z, as a digitally native generation with intensive social media engagement, has become one of the most responsive market segments toward these promotional approaches. Therefore, this study aims to examine the influence of live streaming and flash sale on purchasing decisions for products sold through TikTok Shop among Generation Z consumers. This study employed a quantitative approach with an associative research design. Data were collected through questionnaire distribution to 71 respondents who met the research criteria and analyzed using multiple linear regression with SPSS. Partially, live streaming had a positive and significant effect on purchasing decisions. Flash sale also showed a positive and significant effect. Simultaneously, both variables significantly influenced purchasing decisions. The Adjusted R Square value of 0.631 indicates that the model explained 63.1% of the variation in purchasing decisions. These findings suggest that interactive communication through live streaming combined with time-limited promotional strategies through flash sale plays an important role in encouraging purchasing decisions among Generation Z consumers on TikTok Shop.
Transformasi Peran Media Sosial Dalam Menumbuhkan Jiwa Kewirausahaan dan Kreativitas Bisnis Generasi Muda di Tengah Dinamika Era Digital Hasyim Hasyim; Cindy B Sitanggang; Dhea Anandha Pinem; Eka Anggiani
Journal of Education Transportation and Business Vol. 2 No. 2 (2025): Desember 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i2.7567

Abstract

Era digital telah mengubah fungsi media sosial yang dulunya hanya sebagai alat komunikasi, kini telah bertransformasi menjadi alat strategis untuk pengembangan bisnis, pemasaran produk, dan penciptaan kesempatan ekonomi baru. Penelitian ini bertujuan untuk melakukan analisis bagaimana media sosial berkontribusi dalam membentuk jiwa kewirausahaan, mendorong kreativitas bisnis, serta mengidentifikasi peluang dan tantangan yang dihadapi pelaku usaha muda dalam ekosistem digital. Dengan menggunakan pendekatan kualitatif deskriptif melalui studi pustaka, penelitian ini mengkaji literatur yang relevan tentang media sosial, kewirausahaan, dan kreativitas bisnis. Temuan dari penelitian ini menunjukkan bahwa media sosial memiliki pengaruh besar dalam mempercepat pertumbuhan pola pikir kewirausahaan digital yang adaptif dan inovatif di kalangan generasi muda. Para wirausahawan muda sekarang menggunakan strategi profesional, seperti iklan berbayar, pemasaran melalui micro-influencer, penguatan merek pribadi melalui storytelling, analisis data dari platform, dan kerja sama antara pelaku usaha. Langkah-langkah ini menunjukkan bahwa kreativitas di media sosial berpengaruh terhadap citra merek dan keberlangsungan bisnis dalam jangka panjang. Namun, ada beberapa tantangan yang dihadapi, seperti persaingan yang cepat berubah, risiko bagi reputasi, kelelahan digital, dan tingkat literasi digital yang rendah di antara beberapa pelaku usaha. Secara keseluruhan, penelitian ini menegaskan bahwa media sosial memiliki peran strategis dalam menumbuhkan mentalitas kewirausahaan dan kreativitas bisnis generasi muda, sekaligus menuntut kemampuan adaptasi, inovasi, dan pengelolaan risiko digital untuk mencapai keberlanjutan usaha.
Peran Komunikasi Lintas Budaya Dalam Membangun Kepercayaan Konsumen Asing pada UMKM Kerajinan Tangan di Indonesia Hilma Harmen; Ovan Krisadelman Zebua; Cindy B Sitanggang; Dhea Anandha Pinem; Cipta Kurnia; Farel Akbar Aditya Saragih; Kevin Valensius Siahaan
Journal of Business Inflation Management and Accounting Vol. 2 No. 2 (2025): Juli 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v2i2.6201

Abstract

Komunikasi lintas budaya merupakan faktor kunci dalam membangun kepercayaan konsumen asing terhadap produk UMKM kerajinan Indonesia. Artikel ini bertujuan untuk menganalisis tantangan, strategi, dan peran komunikasi lintas budaya dalam membangun kepercayaan di kalangan konsumen asing. Metode yang digunakan adalah studi literatur dengan pendekatan kualitatif deskriptif. Hasil penelitian menunjukkan bahwa pemahaman budaya, adaptasi komunikasi, dan pemanfaatan teknologi digital menjadi faktor penentu utama dalam membangun kepercayaan dan loyalitas di kalangan konsumen asing. Artikel ini merekomendasikan penguatan kompetensi komunikasi lintas budaya dan optimalisasi teknologi digital untuk meningkatkan daya saing UMKM di pasar global.
Co-Authors Bonansa Situmorang Cindy B Sitanggang Cindy B. Sitanggang Cipta Kurnia Cristine Natasia Sihaloho Dhaet Fretty Napitupulu Eka Anggiani Farel Akbar Aditya Saragih Gevy Ketia G Gevy Ketia Ginting Hasyim Hasyim Hendra Saputra Hilma Harmen Hutasuhut, Saidun Kevin Valensius Siahaan Ovan Krisadelman Zebua Yeny Elfina Siagian