Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MACC : Journal of Management and Accounting Indonesian Journal of Innovation Science and Knowledge Journal of Education Transportation and Business
Dhaet Fretty Napitupulu
Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Tanggung Jawab Etis dan Hukum Perusahaan E-Commerce terhadap Perlindungan Data Pribadi Konsumen: Studi Kasus Kebocoran Data Tokopedia 2020 Hendra Saputra; Gevy Ketia G; Bonansa Situmorang; Dhaet Fretty Napitupulu; Yeny Elfina Siagian; Cristine Natasia Sihaloho; Cindy B. Sitanggang; Dhea Anandha Pinem
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1358

Abstract

The rapid expansion of Indonesia’s e-commerce sector has increased the exposure of consumer data to security risks, as shown in the 2020 Tokopedia breach. This study examines the ethical and legal responsibilities of e-commerce companies in protecting personal data by assessing Tokopedia’s compliance with digital business ethics principles and national regulations. Using a qualitative case study approach, the analysis draws on secondary sources such as legal documents, incident reports, and scientific publications. The findings show that Tokopedia did not fully meet the standards of transparency, honesty, and privacy, and that its preventive and responsive measures were insufficient to safeguard user data. The company also failed to satisfy key obligations outlined in consumer protection rules and the Personal Data Protection Law, which serve as the benchmark for evaluating accountability. These shortcomings contributed to declining public trust and reputational harm. This study highlights the need for stronger ethical governance and more consistent legal compliance in digital platforms and recommends the integration of privacy-by-design principles, regular security audits, and a dedicated data ethics function to strengthen consumer data protection in Indonesia.
PENGARUH LIVE STREAMING DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TIKTOK SHOP PADA GENERASI Z Farel Akbar Aditya Saragih; Dhaet Fretty Napitupulu; Dhea Anandha Pinem; Gevy Ketia Ginting; Saidun Hutasuhut
J-MACC Vol 9 No 2 (2026): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v9i2.13337

Abstract

The growth of social commerce has transformed consumer purchasing behavior, particularly through TikTok Shop. To influence consumer purchasing decisions, sellers increasingly implement digital marketing strategies, especially live streaming and flash sale programs. Generation Z, as a digitally native generation with intensive social media engagement, has become one of the most responsive market segments toward these promotional approaches. Therefore, this study aims to examine the influence of live streaming and flash sale on purchasing decisions for products sold through TikTok Shop among Generation Z consumers. This study employed a quantitative approach with an associative research design. Data were collected through questionnaire distribution to 71 respondents who met the research criteria and analyzed using multiple linear regression with SPSS. Partially, live streaming had a positive and significant effect on purchasing decisions. Flash sale also showed a positive and significant effect. Simultaneously, both variables significantly influenced purchasing decisions. The Adjusted R Square value of 0.631 indicates that the model explained 63.1% of the variation in purchasing decisions. These findings suggest that interactive communication through live streaming combined with time-limited promotional strategies through flash sale plays an important role in encouraging purchasing decisions among Generation Z consumers on TikTok Shop.
Strategi Pemanfaatan Media Sosial (Tiktok dan Instagram) Untuk Personal Branding Wirausahawan Pemula Hasyim Hasyim; Gevy Ketia G; Dhaet Fretty Napitupulu; Yeny Elfina Siagian
Journal of Education Transportation and Business Vol. 2 No. 2 (2025): Desember 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i2.7620

Abstract

This study aims to examine strategies for utilizing social media, specifically TikTok and Instagram, to build personal branding for aspiring entrepreneurs. The increasingly rapid development of the digital space demands that entrepreneurs build authentic, credible, and recognizable identities through visual and video platforms. The research method used a descriptive qualitative approach with a library study to analyze literature related to digital branding strategies. The results show that Instagram serves as a digital gallery emphasizing visual aesthetics and storytelling, while TikTok serves as a medium for accelerating visibility through trend-driven content and a powerful algorithm. Effective personal branding is formed through personal engagement, process transparency, and two-way communication with the audience. Furthermore, the ability to adapt to new platform features and algorithm literacy are crucial factors in increasing engagement and market reach. These findings confirm that aspiring entrepreneurs' personal branding is built through a combination of appropriate platform selection, identity authenticity, and strategic adaptation to social media dynamics. 
Artificial Intelligence Dan Masa Depan Perubahan Organisasi Umkm Indonesia: Kajian Kepustakaan Tentang Ai Readiness, Reskilling, Organizational Agility, Dan Inovasi Hilma Harmen; Gevy Ketia G; Rizky Nur Ramadhan Sitorus; Kurniawan Benedictus Marpaung; Yeny Elfina Siagian; Dhaet Fretty Napitupulu; Simon Herbeth Beekham Saragih; Agil Badawi
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 4 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i4.787

Abstract

The development of Artificial Intelligence (AI) has increasingly driven changes in the management and development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to analyze the role of AI in driving organizational change in MSMEs through the aspects of AI readiness, reskilling, organizational agility, and innovation. The study employs a Systematic Literature Review (SLR) method with a descriptive qualitative approach to relevant national and international literature published during the 2020-2026 period. The findings indicate that the successful adoption of AI is determined not only by technological readiness but also by organizational readiness and human resource competencies. AI readiness and reskilling contribute to enhancing the ability of MSMEs to adapt to change, which subsequently strengthens organizational agility and supports innovation in products, processes, services, and business models. This review demonstrates that integrating AI with organizational readiness and human resource competency development can serve as a foundation for MSMEs to build competitive advantage and sustainability amid digital transformation. Therefore, AI should be viewed not merely as a technology but as a strategic capability that supports organizational change and the development of MSMEs.
Co-Authors Agil Badawi Bonansa Situmorang Cindy B. Sitanggang Cristine Natasia Sihaloho Dhea Anandha Pinem Farel Akbar Aditya Saragih Gevy Ketia G Gevy Ketia Ginting Hasyim Hasyim Hendra Saputra Hilma Harmen Hutasuhut, Saidun Kurniawan Benedictus Marpaung Rizky Nur Ramadhan Sitorus Simon Herbeth Beekham Saragih Yeny Elfina Siagian