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Pengaruh Gaya Komunikasi dan Gaya Kepemimpinan dalam Membangun Loyalitas Karyawan Ritonga, Zuriani; Maulana, Rizkha; Murniyanti, Sri; Zuhra, Fatimah; Sutoyo, Sutoyo
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.865

Abstract

The aim of this research is to analyze communication style and leadership style factors in building employee loyalty at Raja Mart in Bireuen Regency. This research approach is descriptive qualitative research. As informants are the owner/leader and several employees of Raja Mart, Bireuen. Data collection uses interview techniques or direct structured interviews. The data analysis technique uses a descriptive analysis model. The research results show that: 1) communication style has a significant influence on employee loyalty 2) leadership style has a significant influence on employee loyalty 3) employee loyalty is jointly influenced by the way leadership and communication are enforced.
The Effect of Business Location on Sales Result in the Traditional Market Hanum, Fauziah; Ritonga, Zuriani; Rambe, Bhakti Helvi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1515

Abstract

Accuracy in choosing a location is one of the factors that determine the success of a business. Entrepreneurs always have a location close to customers in order to provide primary service to customers so that relationships can be maintained properly. The right business location is expected to meet consumer expectations in order to obtain profit, but if there is an error in choosing a business location automatically the maximum profit will not be obtained by the entrepreneur. The purpose of this research was to determine the effect of choosing a business location on sales. The selection of sales locations is very influential on the sales results of traders. Place/location of business is one element of the marketing mix which is very important for the continuity of a business. This type of research includes field research, namely the new market clothing store and the old market in the Rantauprapat. This research is descriptive, because this study seeks to collect existing facts. This research focuses on efforts to reveal a problem and the situation as it is, which is examined is the technique of interviewing and documentation. While the data analysis was carried out using the data obtained in the form of descriptions, then the data were analyzed using inductive thinking. The results of the research indicate that there is a very strong relationship between the place of business and the profit. The place of business has a positive effect on the profits obtained by the trader.