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All Journal Journal of Tropical Soils Jurnal Pengabdian Magister Pendidikan IPA AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Community Service AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Pengabdian Masyarakat Gemilang (JPMG) International Journal of Science and Environment Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) IIJSE
Ritonga, Zuriani
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Pengaruh Gaya Komunikasi dan Gaya Kepemimpinan dalam Membangun Loyalitas Karyawan Ritonga, Zuriani; Maulana, Rizkha; Murniyanti, Sri; Zuhra, Fatimah; Sutoyo, Sutoyo
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.865

Abstract

The aim of this research is to analyze communication style and leadership style factors in building employee loyalty at Raja Mart in Bireuen Regency. This research approach is descriptive qualitative research. As informants are the owner/leader and several employees of Raja Mart, Bireuen. Data collection uses interview techniques or direct structured interviews. The data analysis technique uses a descriptive analysis model. The research results show that: 1) communication style has a significant influence on employee loyalty 2) leadership style has a significant influence on employee loyalty 3) employee loyalty is jointly influenced by the way leadership and communication are enforced.
The Effect of Business Location on Sales Result in the Traditional Market Hanum, Fauziah; Ritonga, Zuriani; Rambe, Bhakti Helvi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1515

Abstract

Accuracy in choosing a location is one of the factors that determine the success of a business. Entrepreneurs always have a location close to customers in order to provide primary service to customers so that relationships can be maintained properly. The right business location is expected to meet consumer expectations in order to obtain profit, but if there is an error in choosing a business location automatically the maximum profit will not be obtained by the entrepreneur. The purpose of this research was to determine the effect of choosing a business location on sales. The selection of sales locations is very influential on the sales results of traders. Place/location of business is one element of the marketing mix which is very important for the continuity of a business. This type of research includes field research, namely the new market clothing store and the old market in the Rantauprapat. This research is descriptive, because this study seeks to collect existing facts. This research focuses on efforts to reveal a problem and the situation as it is, which is examined is the technique of interviewing and documentation. While the data analysis was carried out using the data obtained in the form of descriptions, then the data were analyzed using inductive thinking. The results of the research indicate that there is a very strong relationship between the place of business and the profit. The place of business has a positive effect on the profits obtained by the trader.
Factors of Attractiveness Influencing Consumers’ Decisions to Purchase Vivo Smartphones at Sunrise Cellular Bireuen Ritonga, Zuriani; Rauzana, Rauzana; Murniyanti, Sri; Suhaila , Nafsiah; Munawarah, Munawarah
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.295

Abstract

The purpose of this study was to determine and explain whether the factors of product attractiveness affect consumer purchasing decisions to buy smartphones Vivoat Sunrise Cellular Bireuen. The author draws the hypothesis that there are several factors, namely product quality, product variety and product features that influence consumer decisions to buy smartphones Vivo. The population in this study are consumers who buy smartphones Vivoat Sunrise Cellular Bireuen. The sampling technique in this study used random sampling (randomly) as many as 60 respondents, the data collection techniques used were questionnaires, literature studies, and interviews. The instrument test in this study uses multiple linear regression test, classical assumption test, t test, f test, and coefficient of determination with sig level. (α) 0.05 data analysis using software statistical data processingSPSS version 23.0 for windows. The results of this study found that product quality, product variety, and product features had a significant effect overall. The value of the coefficient of determination obtained R2= 0.495 concluded that 49.5% of consumer purchasing decisions are influenced by product quality, product variations, and product features, while the remaining 50.5% is influenced by other variables not examined.
Penyuluhan Literasi Keuangan Untuk Masyarakat Di Desa Blang Mee Timu ritonga, zuriani; Maulana, Rizkha; Maulana, Rizky; Zuhra, Fatimah; Mulyani, Sri; Sutoyo, Sutoyo; Kamaruddin, Kamaruddin; Yusuf, M
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.3154

Abstract

Literasi keuangan memegang peranan penting dalam pengembangan usaha para pelaku UMKM. Literasi keuangan juga membantu rumah tangga untuk mengelola keuangan yang baik. Banyak faktor yang mempengaruhi tingkat literasi keuangan seperti sosial budaya, usia, gender dan juga tingkat pendidikan. Salah satu literasi keuangan yang perlu dipahami oleh pelaku usaha adalah fintech lending. Melalui fintech lending proses peminjaman dana menjadi lebih mudah dan cepat. Dengan adanya penyuluhan akan sangat membantu dalam meningkatkan literasi keuangan masyarakat terutama masyarakat yang jauh dari perkotaan. Sebagian besar pelaku UMKM dan masyarakat di Desa Blang Mee Timu masih memiliki tingkat literasi keuangan yang rendah. Sisi positifnya mereka memiliki tingkat antusias yang tinggi mengenai fintech khususnya fintech lending. Dilakukan pelatihan lanjutan yang bersifat pendampingan dan pemberdayaan kepada pelaku UMKM dan masyarakat di Desa Blang Mee Timu. Dapat dibuka akses yang lebih luas kepada civitas akademika lain untuk memberikan penyuluhan agar wawasan dan informasi masyarakat semakin berkembang.
Co-Authors Bayu Eko Broto Ekobroto, Bayu Elvina Fatimah Zuhra Fauziah Hanum Fauziah Hanum Rambe Harahap, Fitra Syawal Hasibuan, Wirna Juniati Hayanuddin Safri Kamaruddin Kamaruddin Kamaruddin Karimin, Karimin Lubis, Junita M Yusuf Mariana, Merlyn Maulana, Rizkha Mulyadi Mulyadi Munawarah Munawarah, Munawarah Nur Jannah Nurhayati, Agustin Rambe, Bhakti Helvi Rauzana, Rauzana Rizky Maulana, Rizky Safri, Hayanuddin Sri Mulyani Sri Murniyanti Sufitrayati, Sufitrayati Suhaila , Nafsiah Sutoyo Sutoyo Triyanti, Vitri Renny Zalikha Zhalikha, Zhalikha