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The Role Brand Image and Location on Buying Interest Instagram Social Media at Coffee Shop in Tangerang City Putra Pratama; Daenulhay Daenulhay; Imam Muttaqijn
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol 12 No 1 (2024): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2024
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v12i1.5838

Abstract

This study aims to find out determine the number of influence of the variable brand image, location, on buying interest through instagram social media at Coffee Shops in Tangerang City. The method of this study is quantitative, with respondents all consumers Coffee Shop Tangerang City Case Study in Kala Coffee & Eatery and Kedai Seruput, which numbered 100 persons. The technique analysis used is simple and multiple linear regression analysis, with hypothesis testing methods, namely t-test and F-test. The results of hypothesis testing state that partially or simultaneously Brand Image, Location, and Buying Interest variables positive and significant effect on the Instagram Social Media variable, with the number of influence of each partial effect being 24% and 19%. However, the magnitude of the simultaneous influence on the independent variable on Purchase Interest is 46.6%, while the remaining 53.4% ​​is influenced by other factors not examined in this study. The influence of Brand Image and Location using the role of Social Media effectively affects consumer buying interest will increase.
Analisis Kemampuan Membaca Permulaan Pada Siswa Kelas 1 SDN Duri Kosambi 09 Pagi Kota Jakarta Barat Dini Damayanti; Intan Sari Ramdhani; Muhammad Imam Muttaqijn
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.6830

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kemampuan membaca dan tingkat kemampuan membaca permulaan siswa kelas I. Metode kualitatif deskriptif digunakan dengan data primer dari wawancara dan tes penilaian membaca, serta data sekunder dari dokumen dan referensi terkait. Teknik pengumpulan data meliputi observasi, wawancara, tes membaca, dan studi dokumentasi. Analisis data dilakukan dengan reduksi data, penyajian, dan penarikan kesimpulan, serta uji kredibilitas menggunakan triangulasi teknik. Hasil penelitian menunjukkan faktor internal seperti fisiologis, intelektual, psikologis siswa dan faktor eksternal latar belakang keluarga, status sosial ekonomi berperan penting dalam kemampuan membaca permulaan siswa. Tingkat kemampuan membaca siswa kelas IA bervariasi sebagian besar mampu melafalkan, kelancaran, kejelasan suara, intonasi, dan tanda baca namun beberapa memerlukan perbaikan. Kesimpulannya, faktor internal dan eksternal sangat mempengaruhi kemampuan membaca permulaan siswa, dengan variasi tingkat kemampuan yang memerlukan perhatian khusus.