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All Journal Media Mahardhika Jurnal Pengabdian Masyarakat IPTEK JAT (Journal of Accounting and Tax)
Aditya Bayu Kusuma
Universitas Kartamulia Purwakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pelatihan Manajemen Produksi Minuman Herbal TdBA untuk Kebugaran Siswa Sekolah Dasar Mardiman; Dede Yusuf Maulana; Dudi Komaludin; Aditya Bayu Kusuma; Hening Lintang Kinanthi; Krisno Giovanni; Iik Hajarudin; Isma Muslihati Saleha
Jurnal Pengabdian Masyarakat IPTEK Vol. 6 No. 1 (2026): Edisi Januari 2026
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/abdi.v6i1.12496

Abstract

Program pengabdian masyarakat ini bertujuan menerapkan sistem manajemen produksi untuk minuman herbal berbasis konsep Tatanen di Bale Atikan (TdBA) guna mengatasi masalah gaya hidup sedentari dan konsumsi minuman berpemanis berlebihan yang mengancam kebugaran siswa sekolah dasar di Kabupaten Purwakarta. Menggunakan pendekatan partisipatif selama dua bulan dengan pelatihan intensif tiga hari per sekolah, program ini melibatkan guru, siswa, dan komite sekolah dalam seluruh rantai nilai produksi "Cikobei Fresh" berbahan murbei, air, gula, rumput laut, lemon, sereh dan selasih. Pelatihan mencakup budidaya herbal, penerapan Standar Prosedur Operasional (SPO), prinsip keamanan pangan, hingga pengemasan dan pemasaran. Hasil menunjukkan 95% sekolah mitra berhasil mengembangkan kebun herbal, 92% guru mampu mengaplikasikan SPO secara konsisten, dan 88% siswa mengalami peningkatan minat belajar pada mata pelajaran sains, matematika, dan kewirausahaan. Keberlanjutan terbukti kuat dengan 85% sekolah tetap memproduksi "Cikobei Fresh" tiga bulan pasca pendampingan. Program ini tidak hanya meningkatkan asupan minuman fungsional yang aman bagi siswa, tetapi juga memperkuat pelestarian kearifan lokal Sunda dan menumbuhkan jiwa kewirausahaan melalui unit usaha mikro berbasis sekolah.
PEMANFAATAN PERSONAL BRANDING KARYAWAN DALAM STRATEGI PEMASARAN DIGITAL BERBASIS KONTEN PADA LAMAN WEB RESMI GOTO Aditya Bayu Kusuma; Muhammad Fachmi; Dede Yusuf Maulana; Hening Lintang Kinanthi; Mardiman Mardiman
Media Mahardhika Vol. 24 No. 3 (2026): May 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i3.1495

Abstract

This study examines the utilization of employee personal branding within GoTo Group's content based digital marketing strategy on its official website, addressing post merger cultural integration challenges between Gojek and Tokopedia. Employing a qualitative descriptive approach with a single case study design, the research combines content analysis of gotocompany.com (Januari-December 2024), semi structured interviews with three key informants, and a systematic literature review of Scopus indexed journals. Findings reveal a significant gap, GoTo's website remains dominated by corporate narratives without space for employee generated content, despite strong foundations through Employee Resource Groups (±1,200 members). Persona segmentation identified four employee groups (Tech Talent, Sustainability Champions, Merchant Success, Driver Partners) with varying engagement potential. The study proposes the T-I-R-O-C-A implementation framework (Testimonial Internal Resource Organic Amplification Community Analytics), adaptively designed for post merger organizational complexity. ROI projection indicates first year savings up to IDR 13.8 billion through an 81% increase in career page conversion rate and 24% reduction in cost per hire. The findings enrich Indonesia's employer branding literature by positioning employee advocacy as an integrated digital marketing strategy that builds consumer trust through authenticity.
FINANCIAL LITERACY AS A MEDIATOR OF STRATEGIC AGILITY AND THE SUSTAINABILITY OF WEST JAVA BATIK ARTISANS Asep Munawar; Aditya Bayu Kusuma; Laksmi Sito Dwi Irvianti; Dede Yusuf Maulana
JAT : Journal Of Accounting and Tax Vol. 5 No. 2 (2026): Special Issue
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/7jq3rj57

Abstract

This study examines the effects of strategic agility on the business sustainability of batik artisans in West Java and evaluates the mediating role of financial literacy. The research objects were batik micro, small, and medium-sized enterprises located in Bandung, Tasikmalaya, Garut, and Cirebon that had adopted or begun adopting digital marketing. An explanatory quantitative design was employed using primary data collected through a five-point Likert-scale questionnaire from 96 respondents selected through purposive sampling. The relationships among the variables were analyzed using partial least squares structural equation modeling with SmartPLS. The findings indicate that strategic agility has a positive and significant effect on financial literacy (β = 0.344; p = 0.001) and business sustainability (β = 0.349; p < 0.001). Financial literacy also has a positive and significant effect on business sustainability (β = 0.326; p < 0.001). Furthermore, financial literacy significantly mediates the relationship between strategic agility and business sustainability, with an indirect effect of β = 0.178 and p = 0.015, indicating partial mediation. These results demonstrate that the business sustainability among batik enterprises depends not only on their capacity to respond adaptively to market and technological changes but also on their ability to translate strategic responses into sound budgeting, pricing, financing, cash-flow, and risk-management decisions. The study highlights the importance of integrating strategic-agility development with financial-literacy programs for batik MSMEs.
Co-Authors Asep Munawar Dede Yusuf Maulana Dudi Komaludin Hening Lintang Kinanthi Iik Hajarudin Isma Muslihati Saleha Krisno Giovanni Laksmi Sito Dwi Irvianti Mardiman Mardiman Mardiman Muhammad Fachmi