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All Journal Media Mahardhika Celebes Journal of Community Services
Muhammad Fachmi
Universitas Kartamulia Purwakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Penerapan Manajemen Berbasis Karakter Melalui Sosialisasi dan Pendampingan Budaya Kerja Pancawaluya untuk Meningkatkan Integritas SDM Sekolah. Mardiman Mardiman; Taufik Taufik; Tyan Tasa; Muhamad Iqbal Ansori Firdaus; Iwan Rasiwan; Muhammad Fathurrahman; Reski Mulia; Yoga Nugraha; Muhammad Fachmi; Jeki Purnama Putra
Celebes Journal of Community Services Vol. 5 No. 1 (2026): December - May
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v5i1.3473

Abstract

Pendidikan karakter melalui program Tatanen di Bale Atikan (TdBA) di Purwakarta telah berhasil membentuk karakter siswa, namun integritas SDM sekolah sebagai penggerak utama program masih menjadi tantangan. Pengabdian ini bertujuan meningkatkan integritas guru melalui penerapan manajemen berbasis karakter berbasis nilai Pancawaluya Welulang, Wawuh, Wani, Welas, dan Wiwaha melalui sosialisasi dan pendampingan partisipatif. Kegiatan dilaksanakan di SDN 3 Tegaldatar, Kecamatan Maniis, Kabupaten Purwakarta, pada 3-5 November 2025, dengan sasaran Tenaga Pendidik. Metode kualitatif partisipatif digunakan, meliputi observasi, diskusi kelompok terfokus, dan analisis tematik. Hasil menunjukkan peningkatan pemahaman nilai Pancawaluya dari rata-rata 36% sebelum kegiatan menjadi 90% setelah intervensi. Seluruh guru merumuskan “Deklarasi Budaya Kerja Pancawaluya” sebagai komitmen kolektif untuk transparansi, kolaborasi, dan keteladanan. Temuan membuktikan bahwa pendekatan berbasis nilai lokal yang partisipatif efektif memperkuat integritas profesional dan dapat direplikasi di sekolah TdBA lain.
PEMANFAATAN PERSONAL BRANDING KARYAWAN DALAM STRATEGI PEMASARAN DIGITAL BERBASIS KONTEN PADA LAMAN WEB RESMI GOTO Aditya Bayu Kusuma; Muhammad Fachmi; Dede Yusuf Maulana; Hening Lintang Kinanthi; Mardiman Mardiman
Media Mahardhika Vol. 24 No. 3 (2026): May 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i3.1495

Abstract

This study examines the utilization of employee personal branding within GoTo Group's content based digital marketing strategy on its official website, addressing post merger cultural integration challenges between Gojek and Tokopedia. Employing a qualitative descriptive approach with a single case study design, the research combines content analysis of gotocompany.com (Januari-December 2024), semi structured interviews with three key informants, and a systematic literature review of Scopus indexed journals. Findings reveal a significant gap, GoTo's website remains dominated by corporate narratives without space for employee generated content, despite strong foundations through Employee Resource Groups (±1,200 members). Persona segmentation identified four employee groups (Tech Talent, Sustainability Champions, Merchant Success, Driver Partners) with varying engagement potential. The study proposes the T-I-R-O-C-A implementation framework (Testimonial Internal Resource Organic Amplification Community Analytics), adaptively designed for post merger organizational complexity. ROI projection indicates first year savings up to IDR 13.8 billion through an 81% increase in career page conversion rate and 24% reduction in cost per hire. The findings enrich Indonesia's employer branding literature by positioning employee advocacy as an integrated digital marketing strategy that builds consumer trust through authenticity.
Co-Authors Aditya Bayu Kusuma Dede Yusuf Maulana Hening Lintang Kinanthi Iwan Rasiwan Jeki Purnama Putra Mardiman Mardiman Muhamad Iqbal Ansori Firdaus Muhammad Fathurrahman Reski Mulia Taufik Taufik Tyan Tasa Yoga Nugraha