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All Journal Journal of Business and Applied Management Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Hospitality dan Pariwisata Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services International Journal of Application on Economics and Business
Megawati, Yenli
Universitas Bunda Mulia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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THE IMPACT OF LEMONILO GREEN MARKETING ON PURCHASE INTENTION Riyanto, Ricarhdus Rikky; Sander, Ongky Alex; Megawati, Yenli; Elim, Rickel Arial Kaisar; Cerlysia, Cerlysia
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1581-1589

Abstract

Green marketing concept is getting popular in Indonesia and the world. Various food companies start innovating and launching food brands that use environmentally friendly concept. This research aims to identify impact of environmental concern, attitude toward green products purchase and on Lemonilo purchase intention. This research uses quantitative approach method by using primary data sources from e-questionnaire. The research result shows there is a significant impact of environmental concern on attitude toward green products purchase. The research also found that there is a significant impact of attitude toward green products on Lemonilo purchase intention. However, there is no significant impact of environmental concern on Lemonilo Purchase Intention.
THE INFLUENCE OF WOMEN'S LEADERSHIP  ON INNOVATION CAPABILITY AND PERCEIVED SUBORDINATE SUPPORT (A PRELIMINARY STUDY) Christin, Lelly; Megawati, Yenli; Pangaribuan, Christian Haposan; Rembulan, Glisina Dwinoor
Journal of Business And Entrepreneurship Vol. 13 No. 2 (2025): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2025 Edition)
Publisher : Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v13i2.545

Abstract

This study investigates the relationships between women’s leadership, perceived subordinate support, and innovation capability within organizations in Jakarta, Indonesia. Despite a growing body of research on leadership and innovation, there remains a gap in understanding the specific contributions of women leaders and how subordinate support influences their effectiveness. Using a purposive sample of female leaders and employing a Structural Equation Modeling (SEM) approach with Partial Least Squares (PLS) analysis, the research tested three key hypotheses. The preliminary findings revealed a statistically significant positive relationship between women’s leadership and both innovation capability and perceived subordinate support. However, no direct, statistically significant relationship was found between perceived subordinate support and innovation capability. The results suggest that women leaders play a powerful and foundational role in an organization by fostering a supportive environment that, in turn, may indirectly influence innovation. This study contributes to the literature by highlighting the direct impact of women’s leadership on key organizational outcomes, while also serving as a preliminary basis for future research on the mediating role of subordinate support.
Co-Authors Cerlysia, Cerlysia Christin, Lelly Elim, Rickel Arial Kaisar Giam, Howard Sarmento Glisina Dwinoor Rembulan Gunawan, Celvine Hendra Howard S Giam Megah Wijaya Novita, Novita Pangaribuan, Christian Haposan Riyanto, Ricarhdus Rikky Sander, Ongky Alex Tannia, Tannia