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All Journal Journal of Management and Entrepreneurship Research
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Lost in Information How Cyberchondria and Consumer Confusion Drive Purchase Avoidance in Gen Z Across Indonesia and Malaysia Mohamad Rifqy Roosdhani; Muhammad Khoiruddin; Samsul Arifin; Nurul Komaryatin; Ali Ali; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-87

Abstract

Objective: This study examines how information overload (IO) influences purchase avoidance (PA) among Generation Z consumers in Indonesia and Malaysia, focusing on the mediating roles of cyberchondria (CY) and consumer confusion (CC), and exploring gender differences in these effects. Gender-specific responses to IO in Gen Z remain underexplored in developing regions, despite their importance for digital marketing strategies. Research Design & Methods: This study employed a quantitative method using PLS-SEM, with data collected via questionnaires from 426 Gen Z respondents in Indonesia (192) and Malaysia (204) through accidental sampling. Findings: Information overload raises cyberchondria and confusion in both genders but does not directly impact purchase avoidance. Cyberchondria mediates the IO–PA link for all, while confusion mediates it only for females. Research Implications: Findings indicate that information overload affects Gen Z’s purchase avoidance mainly through psychological factors, with cyberchondria mediating for all and confusion influencing only females. Practical Implications: Marketers should simplify information and address health-related anxiety, particularly in female Gen Z, to reduce purchase avoidance. Social Implications: The study highlights psychological challenges, such as confusion and health anxiety that affect Gen Z’s well-being and decision-making in dense online information environments. Contribution & Value Added: This research shows information overload indirectly affects Gen Z’s purchase avoidance, with cyberchondria and confusion as key mediators and gender differences in the confusion pathway.
The Role of New Product Development in Mediating Entrepreneurial Orientation and MSME Performance: Evidence from the Hijab Industry Nurul Komariyatin; Mohamad Rifqy Roosdhani; Ali Ali; Nurul Huda; Muhammad Khoiruddin
Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.9.07.3-115

Abstract

Objective: The rapid evolution of digital and physical markets creates significant growth opportunities for headscarf MSMEs. This study demonstrates that managers must leverage entrepreneurial orientation through new product development to maximize marketing performance. New product development acts as a mediating variable, enabling MSMEs to boost sales volume and achieve long-term profitability effectively. Research Design & Methods: This study uses a quantitative approach by collecting data and analyzing it using a sample of 240 headscarf MSMEs in Jepara using the purposive sampling method. The data collected in this study were collected through questionnaires to test the empirical model using Structural Equation Modeling (SEM-AMOS).  Findings: The results of this study indicate that the application of entrepreneurial orientation by MSMEs will increase new product development, which will ultimately have a positive impact on marketing performance. Efforts to increase new product development can also be strengthened by implementing product attractiveness and market penetration strategies, which also improve marketing performance. Implications & Recommendations: This study highlights how MSMEs can improve marketing effectiveness by utilising entrepreneurial orientation and innovative product development. To increase product appeal, enter markets successfully, and promote long-term company growth, MSMEs should focus on innovation and proactive tactics. Contribution & Value Added: This study examines how entrepreneurial orientation affects marketing performance in Indonesian headscarf MSMEs. By using new product development as a mediator, it provides insights into enhancing product attractiveness and market penetration, driving sustainable growth in this dynamic sector.
Co-Authors Ali Ali Muhammad Khoiruddin Nurul Huda Nurul Komariyatin Nurul Komaryatin Samsul Arifin