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All Journal MANAJEMEN DEWANTARA Journal of Management and Entrepreneurship Research Jurnal Bina Bangsa Ekonomika EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Nurul Huda
Universitas Islam Nahdlatul Ulama Jepara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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THE EFFECT OF PERSONALITY, SELF-CONTROL AND FINANCIAL CONSTRAINTS ON FINANCIAL PLANNING Nurul Huda; Novita Indrain; Tyas Widy Cahyanti; Yuli Asmawati; Triska Oktaviani
Journal of Management and Entrepreneurship Research Vol. 1 No. 1 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2020.6.01.1-5

Abstract

Objective: Small and medium enterprises (SMEs) have become a focus of attention by economists until now. Furthermore, their financial planning capacity as reflected in the level of their financial literacy in Central Java province which is 33.51% and this is included in the not-literate category. This paper describes the results of a study investigating the effect of personality, self-control, and financial constraints on SME financial planning in Jepara, Central Java. Research Design & Methods: A quantitative approach is used to determine the effect of personality, self-control, and financial constraints to financial planning by using using software SmartPLS. This study used 285 questionnaires collected from SME owners in Jepara by proportional random sampling. The sample size was determined using the Slovin formula. Measurement of variables was done by the adoption of indicators of previous studies by adjusting it according to current situation. Findings: The results showed that personality, self-control, and financial constraints have a positive and significant effect on financial planning. The positive personality shown by SME owners and their ability to control emotions have a positive impact on the financial planning process. These findings also indicate that financial constraints are not an obstacle for SMEs to remain productive and conducting future financial planning. Implications & Recommendations: SME owners can use the results of this study as they are more enthusiastic to increase productivity. SMEs must begin to develop financial planning in more detail to improve business performance and maintain themselves in the market. Future research can re-examine the concept of this research on a larger scale, nationally or even internationally. Contribution & Value Added: This research contributes to social and financial literature because it involves personality in the financial planning process.
The Effect of Incentivized Electronic Word-of-Mouth (EWOM) on Consumer Purchase Intention Muhammad Husni Tamrin; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-14

Abstract

Objective: Social media has a strong impact as a reference for consumers in getting information about the product. Electronic word-of-mouth (eWOM), which is usually delivered by social media, is still the most secure advertising media. This study provides information about incentivized eWOM on purchase intention and other factors that can affect consumers. Research Design & Methods: The method used in this research is the quantitative method with an associative approach. Descriptive analysis and structural equation modeling were used to measure the influence of these variables. Findings: The results showed that the incentivized eWOM had a significant effect on purchase intention but had no impact on the company’s brand awareness. Meanwhile, the attractiveness of advertising messages has no significant effect in influencing purchase intention but has a significant effect on the company’s brand awareness. Implications & Recommendations: Although this research give contributions to the e-WOM literature, several limitations and future research suggestion deserve mentions. Further research can examine the relative effectiveness of non-monetary incentives. Contribution & Value Added: Researchers have provided input and suggestions to SMEs to optimize incentivized eWOM to increase consumer purchase intention.
IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
PENGARUH BRAND IMAGE, PRODUCT QUALITY, DAN HEDONIC LIFESTYLE TERHADAP PURCHASE DECISION IPHONE DI KOTA JEPARA Marcello Hata Arswenda; Nurul Huda
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.654

Abstract

The study was conducted to analyze the influence of the variables Brand Image (X1), Product Quality (X2), and Hedonic Lifestyle (X3) on the dependent variables of Purchase Decision (Y) consumers of Iphone Users in Jepara City. Primary data were used in this study by collecting data through observation with questionnaires. The data collection methodology uses an accidental sampling method survey with the ancient rao formula with a result of 96.04 rounded to 100. The respondents of the study were smartphone users from the Jepara city iphone brand. The results show that brand image has a significant positive influence on purchase decisions, product quality has a positive and significant influence on purchase decisions, and hedonic lifestyle has a significant positive influence on purchase decisions. Simultaneously, the variables of brand image, product quality, and hedonic lifestyle have a significant positive influence on purchase decisions
PENGARUH STORE ATMOSPHERE, PRODUCT QUALITY DAN SERVICE QUALITY TERHADAP BUYING DECISION PADA NIKALUA COFFEE AND EATERY DI BANGSRI JEPARA Muhammad Deny Setiawan; Nurul Huda
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.664

Abstract

This study aims to analyze the influence of the variables Store Atmosphere (X1), Product Quality (X2), and Service Quality (X3) on the dependent variables of Buying Decision (Y) of Nikalua Coffee and Eatery Bangsri Jepara café consumers. The respondents to the study were consumers who made purchases at Nikalua Coffee and Eatery Bangsri Jepara café totaling 100 respondents. This study uses primary data by collecting data through observation with questionnaires. The data collection medology uses a survey using the accidental sampling method. The results of the multiple liner regression analysis had a positive relationship between the independent variable and the dependent variable. The result of the determination coefficient with an R square value of 91%, meaning that the model in this study can be explained by 91%, while the remaining 9% is explained by other variables outside the research model
PENGARUH USER INTERFACE DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION MELALUI CUSTOMER EXPERIENCE PADA PENGGUNA PLATFORM SPOTIFY Dewi Sagita Anum Miswari; Nurul Huda
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21700

Abstract

Advancements in technology and the internet have transformed music distribution, and digital streaming services have changed the way people enjoy music. This study aims to analyze the influence of user interface and perceived value on customer satisfaction, mediated by customer experience, among users of the Spotify platform in Indonesia. This study employed a quantitative approach using an online questionnaire survey distributed to 160 respondents who were Spotify users aged 17–30 years in Indonesia. The sampling technique used was purposive sampling, and data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4.0 software. The results indicate that user interface and perceived value have a positive and significant effect on customer satisfaction. The mediation analysis shows that customer experience significantly mediates the relationship between user interface and customer satisfaction. These findings reinforce that user experience plays a crucial role in creating customer satisfaction on digital platforms such as Spotify. This study is expected to provide theoretical contributions to the development of digital marketing research.
PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK DI JEPARA Nirmala Auliya Firdaus; Nurul Huda
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21521

Abstract

The growing trend of electric bicycle use as an environmentally friendly transportation solution in Jepara indicates a shift in public preference toward more modern, efficient vehicles that support a sustainable lifestyle. This study aims to analyze the influence of brand awareness, brand image, and influencer marketing on electric bicycle purchasing decisions in Jepara. The research method used a quantitative approach with purposive sampling techniques involving 100 respondents who are electric bicycle users in the Jepara area. The data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software. The results showed that brand awareness, brand image, and influencer marketing had a positive and significant effect on purchasing decisions with a p-value < 0.05. Influencer marketing has the most dominant influence, followed by brand awareness and brand image. The research model is able to explain 65% of the variation in electric bicycle purchase decisions. This study provides a theoretical contribution in strengthening consumer behavior theory and a practical contribution for business actors in developing marketing strategies based on brand strength and collaboration with relevant influencers.
Co-Authors Ali Dewi Sagita Anum Miswari Marcello Hata Arswenda Mohamad Rifqy Roosdhani Muhammad Deny Setiawan Muhammad Husni Tamrin Nirmala Auliya Firdaus Novita Indrain Nurul Komaryatin Samsul Arifin Triska Oktaviani Tyas Widy Cahyanti Yuli Asmawati