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All Journal Media Ekonomi dan Manajemen Journal of Management and Entrepreneurship Research Jurnal Bina Bangsa Ekonomika EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Nurul Huda
Universitas Islam Nahdlatul Ulama Jepara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Prestasi Kerja Berbasis Kedisiplinan, Kemampuan Kerja dan Profesionalisme Pegawai UNISNU Jepara Eko Nur Fu’ad; Nurul Huda
Media Ekonomi dan Manajemen Vol 33, No 2 (2018): Peran Kinerja Perusahaan Swasta dan Kinerja Sektor Publik dalam Pertumbuhan Eko
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.596 KB) | DOI: 10.24856/mem.v33i2.626

Abstract

AbstrakUniversitas Islam Nahdlatul Ulama (UNISNU) Jepara sebagai lembaga pendidikan tinggi dituntut untuk memenuhi standar umum kelayakan serta melaksanakan pengelolaan pendidikan tinggi berdasarkan prinsip efektif dan efisien. Dalam mencapai prasyarat tersebut UNISNU Jepara perlu didukung sumber daya manusia yang memiliki kinerja atau prestasi kerja yang tinggi. Dalam upaya peningkatan prestasi kerja pegawai di UNISNU Jepara secara berkelanjutan, perlu dikembangkan model peningkatan prestasi kerja, sehingga perlu dilakukan kajian teoritis untuk mendapatkan komponen variabel yang dapat mempengaruhi prestasi kerja. Penelitian ini bertujuan untuk menganalisis serta mendapatkan bukti empiris mengenai pengaruh disiplin kerja, kemampuan kerja dan profesionalisme terhadap prestasi kerja pegawai UNISNU Jepara. Objek penelitian adalah seluruh pegawai UNISNU Jepara. Analisis dilakukan menggunakan model persamaan structural Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa keseluruhan variabel independen berpengaruh positif terhadap prestasi kerja. Kedisiplinan pegawai dengan indikator kehadiran di tempat kerja dan penyelesaian pekerjaan sesuai waktu yang ditentukan terbukti memiliki pengaruh yang paling kuat terhadap prestasi kerja dinilai dari aspek kualitas dan ketepatan waktu penyelesaian pekerjaan.Kata kunci: kedisiplinan, kemampuan kerja, profesionalisme, prestasi kerja, UNISNU JeparaAbstractNahdlatul Ulama Islamic University (UNISNU) Jepara as a higher education institution is required to meet the general standards of eligibility and implement the management of higher education based on effective and efficient principles. In achieving these prerequisites UNISNU Jepara needs to be supported by human resources that have high performance. In an effort to improve employee performance in UNISNU Jepara in a sustainable manner, it is necessary to develop a model of work performance improvement, so it is necessary to do a theoretical study to get variable components that can affect employee performance. This study aims to analyze and obtain empirical evidence about the influence of discipline, work ability and profesionalism to employee performance at UNISNU Jepara. The object of this research is all employees of UNISNU Jepara. The analysis was performed using the Partial Least Square (PLS). The results showed that all independent variables have a positive effect on work performance. Employee discipline with indicators attendance in the workplace and completion of work within the specified time proved to have the strongest impact on employee performance judged from the aspect of quality and timeliness of work completion.Keywords: discipline, work ability, professionalism, work performance, UNISNU Jepara
THE EFFECT OF PERSONALITY, SELF-CONTROL AND FINANCIAL CONSTRAINTS ON FINANCIAL PLANNING Nurul Huda; Novita Indrain; Tyas Widy Cahyanti; Yuli Asmawati; Triska Oktaviani
Journal of Management and Entrepreneurship Research Vol. 1 No. 1 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2020.6.01.1-5

Abstract

Objective: Small and medium enterprises (SMEs) have become a focus of attention by economists until now. Furthermore, their financial planning capacity as reflected in the level of their financial literacy in Central Java province which is 33.51% and this is included in the not-literate category. This paper describes the results of a study investigating the effect of personality, self-control, and financial constraints on SME financial planning in Jepara, Central Java. Research Design & Methods: A quantitative approach is used to determine the effect of personality, self-control, and financial constraints to financial planning by using using software SmartPLS. This study used 285 questionnaires collected from SME owners in Jepara by proportional random sampling. The sample size was determined using the Slovin formula. Measurement of variables was done by the adoption of indicators of previous studies by adjusting it according to current situation. Findings: The results showed that personality, self-control, and financial constraints have a positive and significant effect on financial planning. The positive personality shown by SME owners and their ability to control emotions have a positive impact on the financial planning process. These findings also indicate that financial constraints are not an obstacle for SMEs to remain productive and conducting future financial planning. Implications & Recommendations: SME owners can use the results of this study as they are more enthusiastic to increase productivity. SMEs must begin to develop financial planning in more detail to improve business performance and maintain themselves in the market. Future research can re-examine the concept of this research on a larger scale, nationally or even internationally. Contribution & Value Added: This research contributes to social and financial literature because it involves personality in the financial planning process.
The Effect of Incentivized Electronic Word-of-Mouth (EWOM) on Consumer Purchase Intention Muhammad Husni Tamrin; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-14

Abstract

Objective: Social media has a strong impact as a reference for consumers in getting information about the product. Electronic word-of-mouth (eWOM), which is usually delivered by social media, is still the most secure advertising media. This study provides information about incentivized eWOM on purchase intention and other factors that can affect consumers. Research Design & Methods: The method used in this research is the quantitative method with an associative approach. Descriptive analysis and structural equation modeling were used to measure the influence of these variables. Findings: The results showed that the incentivized eWOM had a significant effect on purchase intention but had no impact on the company’s brand awareness. Meanwhile, the attractiveness of advertising messages has no significant effect in influencing purchase intention but has a significant effect on the company’s brand awareness. Implications & Recommendations: Although this research give contributions to the e-WOM literature, several limitations and future research suggestion deserve mentions. Further research can examine the relative effectiveness of non-monetary incentives. Contribution & Value Added: Researchers have provided input and suggestions to SMEs to optimize incentivized eWOM to increase consumer purchase intention.
IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
PENGARUH BRAND IMAGE, PRODUCT QUALITY, DAN HEDONIC LIFESTYLE TERHADAP PURCHASE DECISION IPHONE DI KOTA JEPARA Marcello Hata Arswenda; Nurul Huda
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.654

Abstract

The study was conducted to analyze the influence of the variables Brand Image (X1), Product Quality (X2), and Hedonic Lifestyle (X3) on the dependent variables of Purchase Decision (Y) consumers of Iphone Users in Jepara City. Primary data were used in this study by collecting data through observation with questionnaires. The data collection methodology uses an accidental sampling method survey with the ancient rao formula with a result of 96.04 rounded to 100. The respondents of the study were smartphone users from the Jepara city iphone brand. The results show that brand image has a significant positive influence on purchase decisions, product quality has a positive and significant influence on purchase decisions, and hedonic lifestyle has a significant positive influence on purchase decisions. Simultaneously, the variables of brand image, product quality, and hedonic lifestyle have a significant positive influence on purchase decisions
PENGARUH STORE ATMOSPHERE, PRODUCT QUALITY DAN SERVICE QUALITY TERHADAP BUYING DECISION PADA NIKALUA COFFEE AND EATERY DI BANGSRI JEPARA Muhammad Deny Setiawan; Nurul Huda
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.664

Abstract

This study aims to analyze the influence of the variables Store Atmosphere (X1), Product Quality (X2), and Service Quality (X3) on the dependent variables of Buying Decision (Y) of Nikalua Coffee and Eatery Bangsri Jepara café consumers. The respondents to the study were consumers who made purchases at Nikalua Coffee and Eatery Bangsri Jepara café totaling 100 respondents. This study uses primary data by collecting data through observation with questionnaires. The data collection medology uses a survey using the accidental sampling method. The results of the multiple liner regression analysis had a positive relationship between the independent variable and the dependent variable. The result of the determination coefficient with an R square value of 91%, meaning that the model in this study can be explained by 91%, while the remaining 9% is explained by other variables outside the research model
Co-Authors Ali Eko Nur Fuad Marcello Hata Arswenda Mohamad Rifqy Roosdhani Muhammad Deny Setiawan Muhammad Husni Tamrin Novita Indrain Nurul Komaryatin Samsul Arifin Triska Oktaviani Tyas Widy Cahyanti Yuli Asmawati