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All Journal Media Ekonomi dan Manajemen Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA Jurnal Ekuilnomi Journal of Management and Entrepreneurship Research Jurnal Bina Bangsa Ekonomika Alinea: Jurnal Bahasa, Sastra, dan Pengajaran EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Nurul Huda
Universitas Islam Nahdlatul Ulama Jepara
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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THE EFFECT OF PERSONALITY, SELF-CONTROL AND FINANCIAL CONSTRAINTS ON FINANCIAL PLANNING Nurul Huda; Novita Indrain; Tyas Widy Cahyanti; Yuli Asmawati; Triska Oktaviani
Journal of Management and Entrepreneurship Research Vol. 1 No. 1 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2020.6.01.1-5

Abstract

Objective: Small and medium enterprises (SMEs) have become a focus of attention by economists until now. Furthermore, their financial planning capacity as reflected in the level of their financial literacy in Central Java province which is 33.51% and this is included in the not-literate category. This paper describes the results of a study investigating the effect of personality, self-control, and financial constraints on SME financial planning in Jepara, Central Java. Research Design & Methods: A quantitative approach is used to determine the effect of personality, self-control, and financial constraints to financial planning by using using software SmartPLS. This study used 285 questionnaires collected from SME owners in Jepara by proportional random sampling. The sample size was determined using the Slovin formula. Measurement of variables was done by the adoption of indicators of previous studies by adjusting it according to current situation. Findings: The results showed that personality, self-control, and financial constraints have a positive and significant effect on financial planning. The positive personality shown by SME owners and their ability to control emotions have a positive impact on the financial planning process. These findings also indicate that financial constraints are not an obstacle for SMEs to remain productive and conducting future financial planning. Implications & Recommendations: SME owners can use the results of this study as they are more enthusiastic to increase productivity. SMEs must begin to develop financial planning in more detail to improve business performance and maintain themselves in the market. Future research can re-examine the concept of this research on a larger scale, nationally or even internationally. Contribution & Value Added: This research contributes to social and financial literature because it involves personality in the financial planning process.
The Effect of Incentivized Electronic Word-of-Mouth (EWOM) on Consumer Purchase Intention Muhammad Husni Tamrin; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-14

Abstract

Objective: Social media has a strong impact as a reference for consumers in getting information about the product. Electronic word-of-mouth (eWOM), which is usually delivered by social media, is still the most secure advertising media. This study provides information about incentivized eWOM on purchase intention and other factors that can affect consumers. Research Design & Methods: The method used in this research is the quantitative method with an associative approach. Descriptive analysis and structural equation modeling were used to measure the influence of these variables. Findings: The results showed that the incentivized eWOM had a significant effect on purchase intention but had no impact on the company’s brand awareness. Meanwhile, the attractiveness of advertising messages has no significant effect in influencing purchase intention but has a significant effect on the company’s brand awareness. Implications & Recommendations: Although this research give contributions to the e-WOM literature, several limitations and future research suggestion deserve mentions. Further research can examine the relative effectiveness of non-monetary incentives. Contribution & Value Added: Researchers have provided input and suggestions to SMEs to optimize incentivized eWOM to increase consumer purchase intention.
IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
PENGARUH BRAND IMAGE, PRODUCT QUALITY, DAN HEDONIC LIFESTYLE TERHADAP PURCHASE DECISION IPHONE DI KOTA JEPARA Marcello Hata Arswenda; Nurul Huda
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.654

Abstract

The study was conducted to analyze the influence of the variables Brand Image (X1), Product Quality (X2), and Hedonic Lifestyle (X3) on the dependent variables of Purchase Decision (Y) consumers of Iphone Users in Jepara City. Primary data were used in this study by collecting data through observation with questionnaires. The data collection methodology uses an accidental sampling method survey with the ancient rao formula with a result of 96.04 rounded to 100. The respondents of the study were smartphone users from the Jepara city iphone brand. The results show that brand image has a significant positive influence on purchase decisions, product quality has a positive and significant influence on purchase decisions, and hedonic lifestyle has a significant positive influence on purchase decisions. Simultaneously, the variables of brand image, product quality, and hedonic lifestyle have a significant positive influence on purchase decisions
PENGARUH STORE ATMOSPHERE, PRODUCT QUALITY DAN SERVICE QUALITY TERHADAP BUYING DECISION PADA NIKALUA COFFEE AND EATERY DI BANGSRI JEPARA Muhammad Deny Setiawan; Nurul Huda
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.664

Abstract

This study aims to analyze the influence of the variables Store Atmosphere (X1), Product Quality (X2), and Service Quality (X3) on the dependent variables of Buying Decision (Y) of Nikalua Coffee and Eatery Bangsri Jepara café consumers. The respondents to the study were consumers who made purchases at Nikalua Coffee and Eatery Bangsri Jepara café totaling 100 respondents. This study uses primary data by collecting data through observation with questionnaires. The data collection medology uses a survey using the accidental sampling method. The results of the multiple liner regression analysis had a positive relationship between the independent variable and the dependent variable. The result of the determination coefficient with an R square value of 91%, meaning that the model in this study can be explained by 91%, while the remaining 9% is explained by other variables outside the research model
PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK DI JEPARA Nirmala Auliya Firdaus; Nurul Huda
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21521

Abstract

This study aims to analyze the influence of brand awareness, brand image, and influencer marketing on electric bicycle purchasing decisions in Jepara.             The research method used a quantitative approach with purposive sampling techniques involving 100 respondents who are electric bicycle users in the Jepara area. The data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software.             The results showed that brand awareness, brand image, and influencer marketing had a positive and significant effect on purchasing decisions with a p-value < 0.05. Influencer marketing has the most dominant influence, followed by brand awareness and brand image. The research model is able to explain 65% of the variation in electric bicycle purchase decisions. This study provides a theoretical contribution in strengthening consumer behavior theory and a practical contribution for business actors in developing marketing strategies based on brand strength and collaboration with relevant influencers.
Internalizing the Value of Qaulan Karîmain Shaping the Character of Polite Communication in the Digital Era: A Thematic Interpretation Study Muhammad Khoiruddin; Mohamad Rifqy Roosdhani; Ali Ali; Nurul Komariyatin; Nurul Huda
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 6 No. 1 (2026): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v6i1.4041

Abstract

This research is motivated by the socio-religious paradox in Indonesia, where strong religious identities conflict with low levels of politeness in the digital space. Digital Civility Index data shows the rampant dehumanization, hate speech, and cyberbullying, which indicates the failure to internalize moral values into computer-mediated communication behavior. The main purpose of this research is to formulate a model for internalizing the value of Qaulan Karîma as a theoretical and practical solution to the ethical crisis. The method used is a qualitative-based literature study with a Thematic Tafsir (Maudhu'i) approach. The analysis was carried out by exploring Qur'anic verses related to Qaulan Karîmaand relating them to the dynamics of Computer-Mediated Communication (CMC) theory. The results of the study show that the internalization of values must be carried out through three transformative stages: cognitive-literative, affective-spiritual (through the concept of Digital Muraqabah), and psychomotor-habitual. The resulting communication typology comprises preventive, curative, and educational domains that serve as moral filters amid platform anonymity. This finding confirms that the character of polite communication is formed only when the value of the Qur'an extends beyond textual knowledge, becoming ingrained as a reflex of cyber behavior. The implications of this study demand reform of national digital literacy policies so that they do not focus solely on technical skills but also integrate the depth of religious spirituality into the character education curriculum. This model is expected to help build a more dignified, inclusive, and responsive Indonesian cyber ecosystem to address future challenges posed by information technology disruption.
Prestasi Kerja Berbasis Kedisiplinan, Kemampuan Kerja dan Profesionalisme Pegawai UNISNU Jepara Eko Nur Fu’ad; Nurul Huda
Media Ekonomi dan Manajemen Vol 33, No 2 (2018): Peran Kinerja Perusahaan Swasta dan Kinerja Sektor Publik dalam Pertumbuhan Eko
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.596 KB) | DOI: 10.24856/mem.v33i2.626

Abstract

AbstrakUniversitas Islam Nahdlatul Ulama (UNISNU) Jepara sebagai lembaga pendidikan tinggi dituntut untuk memenuhi standar umum kelayakan serta melaksanakan pengelolaan pendidikan tinggi berdasarkan prinsip efektif dan efisien. Dalam mencapai prasyarat tersebut UNISNU Jepara perlu didukung sumber daya manusia yang memiliki kinerja atau prestasi kerja yang tinggi. Dalam upaya peningkatan prestasi kerja pegawai di UNISNU Jepara secara berkelanjutan, perlu dikembangkan model peningkatan prestasi kerja, sehingga perlu dilakukan kajian teoritis untuk mendapatkan komponen variabel yang dapat mempengaruhi prestasi kerja. Penelitian ini bertujuan untuk menganalisis serta mendapatkan bukti empiris mengenai pengaruh disiplin kerja, kemampuan kerja dan profesionalisme terhadap prestasi kerja pegawai UNISNU Jepara. Objek penelitian adalah seluruh pegawai UNISNU Jepara. Analisis dilakukan menggunakan model persamaan structural Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa keseluruhan variabel independen berpengaruh positif terhadap prestasi kerja. Kedisiplinan pegawai dengan indikator kehadiran di tempat kerja dan penyelesaian pekerjaan sesuai waktu yang ditentukan terbukti memiliki pengaruh yang paling kuat terhadap prestasi kerja dinilai dari aspek kualitas dan ketepatan waktu penyelesaian pekerjaan.Kata kunci: kedisiplinan, kemampuan kerja, profesionalisme, prestasi kerja, UNISNU JeparaAbstractNahdlatul Ulama Islamic University (UNISNU) Jepara as a higher education institution is required to meet the general standards of eligibility and implement the management of higher education based on effective and efficient principles. In achieving these prerequisites UNISNU Jepara needs to be supported by human resources that have high performance. In an effort to improve employee performance in UNISNU Jepara in a sustainable manner, it is necessary to develop a model of work performance improvement, so it is necessary to do a theoretical study to get variable components that can affect employee performance. This study aims to analyze and obtain empirical evidence about the influence of discipline, work ability and profesionalism to employee performance at UNISNU Jepara. The object of this research is all employees of UNISNU Jepara. The analysis was performed using the Partial Least Square (PLS). The results showed that all independent variables have a positive effect on work performance. Employee discipline with indicators attendance in the workplace and completion of work within the specified time proved to have the strongest impact on employee performance judged from the aspect of quality and timeliness of work completion.Keywords: discipline, work ability, professionalism, work performance, UNISNU Jepara
The Influence of Brand Equity, Product Quality, And Promotion on Skin Care Product Purchase Decisions Among Teenagers at Unniqestore Noviana Anis Rahmawati; Nurul Huda
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/33rbq569

Abstract

The rapid development of the cosmetics industry in Indonesia has increased the potential of the skincare market and influenced consumers lifestyles. In making purchasing decisions, consumers consider functional and psychological aspects, as well as external factors such as brand equity, product quality, and promotion. This study aims to analyze the influence of these three variables on purchasing decisions for skincare products at Unniqestore. The study used a quantitative method with 96 respondents selected through purposive sampling using the Rao Purba formula and analyzed using multiple linear regression with SmartPLS 4. The results showed that Brand Equity and Product Quality had a positive and significant effect on Purchase Decision, with Product Quality being the most dominant factor with the highest path coefficient (0.503). However, the Promotion variable has a small positive path coefficient (0.105) and was found to have no significant effect on Purchase Decision (P-value 0.259). Simultaneously, the three variables were able to explain 74.8% of the variation in Purchase Decision. These findings provide a basis for Unniqestore to prioritize brand strengthening and product quality assurance as key drivers, while reevaluating more effective promotional strategies
Lost in Information How Cyberchondria and Consumer Confusion Drive Purchase Avoidance in Gen Z Across Indonesia and Malaysia Mohamad Rifqy Roosdhani; Muhammad Khoiruddin; Samsul Arifin; Nurul Komaryatin; Ali Ali; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-87

Abstract

Objective: This study examines how information overload (IO) influences purchase avoidance (PA) among Generation Z consumers in Indonesia and Malaysia, focusing on the mediating roles of cyberchondria (CY) and consumer confusion (CC), and exploring gender differences in these effects. Gender-specific responses to IO in Gen Z remain underexplored in developing regions, despite their importance for digital marketing strategies. Research Design & Methods: This study employed a quantitative method using PLS-SEM, with data collected via questionnaires from 426 Gen Z respondents in Indonesia (192) and Malaysia (204) through accidental sampling. Findings: Information overload raises cyberchondria and confusion in both genders but does not directly impact purchase avoidance. Cyberchondria mediates the IO–PA link for all, while confusion mediates it only for females. Research Implications: Findings indicate that information overload affects Gen Z’s purchase avoidance mainly through psychological factors, with cyberchondria mediating for all and confusion influencing only females. Practical Implications: Marketers should simplify information and address health-related anxiety, particularly in female Gen Z, to reduce purchase avoidance. Social Implications: The study highlights psychological challenges, such as confusion and health anxiety that affect Gen Z’s well-being and decision-making in dense online information environments. Contribution & Value Added: This research shows information overload indirectly affects Gen Z’s purchase avoidance, with cyberchondria and confusion as key mediators and gender differences in the confusion pathway.
Co-Authors Ali Ali Ali Ali Ali Dewi Sagita Anum Miswari Eko Nur Fu’ad Felia Eka Putri Marcello Hata Arswenda Mohamad Rifqy Roosdhani Mohamad Rifqy Roosdhani Muhammad Deny Setiawan Muhammad Husni Tamrin Muhammad Khoiruddin Nirmala Auliya Firdaus Noviana Anis Rahmawati Novita Indrain Nurul Komariyatin Nurul Komaryatin Nurul Komaryatin Samsul Arifin Triska Oktaviani Tyas Widy Cahyanti Yuli Asmawati