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All Journal Empowering Humanity
Fitriya Fauzi
RMIT University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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TRAINING ON AMBON BANANA FRUIT RIPENING PROCESSING IN BANANA FRUIT SELLERS IN TAWANGMANGU Ari Setiawan; Indriyani; Yudia Azmi; Euis Amilia; Sara Haumahu; Irma kesaulya; Alfonsina Marthina; Juliaeta A. B Mamesah; Prulley A. Uneputty; Fitriya Fauzi
EMPOWERING HUMANITY Vol. 3 No. 2 (2025): Current Issues 6
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v3i2.371

Abstract

Banana is a climacteric fruit that continues to ripen after harvesting, and the ripening process plays a crucial role in determining its market value, taste, and consumer safety. In Tawangmangu, a highland region of Central Java, many banana fruit sellers still employ traditional and unsafe methods for ripening, including the use of non-food-grade chemicals. This community service program aimed to enhance the knowledge and practices of 10 local banana sellers by providing participatory training on natural and safe ripening techniques, with a focus on Ambon bananas (Musa paradisiaca var. sapientum). The training combined theoretical education with hands-on practice in using ethylene-based and hygienic ripening methods. Pre- and post-test evaluations revealed a significant increase in participants’ understanding of postharvest physiology and food safety. Furthermore, 80% of the sellers demonstrated the ability to construct and apply low-cost ripening chambers using local materials, and reported reduced fruit spoilage, improved customer satisfaction, and increased marketability. The program successfully bridged the knowledge gap and introduced a practical, low-resource solution aligned with sustainable development goals. This model has the potential to be replicated in other rural agricultural markets to improve food safety and support local economic empowerment.
ESCALATION OF GLOBAL COMPETITIVENESS OF SONGKOK MSMES IN BUNGAH DISTRICT THROUGH ARTIFICIAL INTELLIGENCE (AI)-BASED DIGITAL MARKETING AND HALAL CERTIFICATION Imam Nur Aziz; Muhammad Shohib; Mohammad Majduddin; Muhammad Najib; Fitriya Fauzi
EMPOWERING HUMANITY Vol. 3 No. 2 (2025): Current Issues 6
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v3i2.384

Abstract

Bungah District is known as the center of the Songkok industry in Gresik Regency and has significant economic potential. However, the sustainability of this business faces serious challenges, including market stagnation due to low digital literacy and the absence of halal product assurance, which is now an absolute requirement for the global market. The inability to adapt to technology makes it difficult for local products to penetrate modern marketplaces. This community service program aims to enhance the global competitiveness of Songkok MSMEs by adopting Artificial Intelligence (AI) technology in marketing strategies and accelerating business legitimacy. The approach used is Community-Based Participatory Research (CBPR) integrated with the Participatory Learning and Action (PLA) method. This activity actively involved 30 Songkok artisans through stages of socialization, technical training in creating visual content with Canva AI, and assistance with registering SiHalal accounts. Program effectiveness was measured using comparative pre-test and post-test analysis. The results showed a significant increase in partners’ average understanding, rising from an initial score of 10% to 82.5% post-intervention. In addition to improving cognitive competence, this activity successfully produced tangible outputs, including 28 AI-based professional digital catalog designs, 30 active social media business accounts, and 30 draft documents for halal certification submissions under the self-declare scheme. The program concludes that integrating efficient AI technology with compliance with Sharia regulations effectively increases partners' self-efficacy to transform from traditional markets into a competitive, sustainable export ecosystem.
DIGITAL MARKETING MENTORING, BRAND POSITIONING, AND PACKAGING DEVELOPMENT STRATEGY FOR MSME “BAPAKE STIK KENTANG JOGJA” lulu fatin athifah athifah; Yesika Serlanova; Andang Panji Nugroho; Agus Dwi Cahya; Fitriya Fauzi
EMPOWERING HUMANITY Vol. 4 No. 1 (2026): Current Issues 7
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v4i1.392

Abstract

The rapid advancement of digital technology compels MSMEs to adapt by leveraging social media as an effective marketing tool. Bapake Stik Kentanga culinary micro-enterprise located at Jl. Prof. DR. Soepomo SH No. 72A, Warungboto, Umbulharjo, Yogyakarta possesses strong market potential but has yet to optimize digital marketing or establish a clear brand positioning to differentiate itself from competitors. This study aims to analyze strategies for using TikTok as a promotional medium to boost brand awareness while strengthening the brand's identity as a crispy, savory, and youth-oriented local snack. A qualitative approach utilizing Participatory Action Research (PAR) was employed, involving observation, interviews, mentoring, and content performance evaluation. The results indicate that creating content such as product reviews, storytelling, behind-the-scenes production footage, and local culinary recommendations can significantly expand audience reach and enhance user engagement. Uploaded content garnered over 8,000 views in the first week, accompanied by an increase in new followers. These findings confirm that a TikTok-based digital marketing strategy, when combined with strong brand positioning, is highly effective in increasing MSME visibility at a low cost.
Co-Authors Agus Dwi Cahya Alfonsina Marthina Andang Panji Nugroho Ari Setiawan Azmi, Yudia Euis Amelia Imam Nur Aziz Indriyani Indriyani Irma Kesaulya Juliaeta A. B Mamesah lulu fatin athifah athifah Mohammad Majduddin Muhammad Najib Muhammad Shohib Prulley A. Uneputty Sara Haumahu Yesika Serlanova