Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Rifqah Ramdhana Jufri
Prodi Ilmu Administrasi Negara Sekolah Tinggi Ilmu Administrasi Abdul Haris Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
TINGKAT PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN SOP SAUDARA TAMALANREA MAKASSAR Reka Ruslan; Moch. Givan Andra Pratama; Andi Mappellawa; Hamri Hamri; Rifqah Ramdhana Jufri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.474

Abstract

This study aims to analyze and determine the effect of service quality and product quality on customer loyalty, mediated by customer satisfaction at the SOP of Saudara Tamalanrea Makassar. This study employed a quantitative approach. Data collection involved distributing questionnaires to 100 respondents using purposive sampling. The data analysis technique used in this study was Partial Least Squares (PLS) with SmartPLS software as a supporting instrument. The results of this study indicate that service quality and product quality significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Service quality and product quality significantly influence customer satisfaction.
Co-Authors Andi Mappellawa Hamri Hamri Moch. Givan Andra Pratama Ruslan, Reka