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PENGARUH LOKASI, PELAYANAN DAN CITRA TERHADAP GAYA HIDUP DAN MINAT BELI MASYARAKAT DI MAKASSAR MALL Reka Ruslan; Andi Mappatompo; Syafaruddin Syafaruddin
COMPETITIVENESS Vol 10, No 2 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i2.6598

This study aims to examine the effect of location, service, image, and lifestyle as moderating variables on people's buying interest in Makassar Mall. The type of research used in this research is experimental research. The research design used is a quantitative approach. This research was conducted in Makassar Mall. The number of samples in this study was 185 people who shopped at Makassar Mall. The sampling technique is accidental sampling. The instrument used in this study was a questionnaire or google form with data collection techniques, namely the provision of questionnaires. The collected data was then analyzed using descriptive statistics, inferential statistics, and path analysis. The results showed that the variables of location, service, image had a significant positive effect on lifestyle. Furthermore, the location and service variables have a significant positive effect on consumer buying interest, while the image has no significant positive effect on consumer buying interest. Furthermore, lifestyle variables have a significant effect on buying interest at Makassar Mall. The location has a significant effect on consumer buying interest through lifestyle. Meanwhile, service has a significant positive effect on consumer buying interest through lifestyle and image has a significant effect on consumer buying interest through lifestyle. Based on the results of the study, it is illustrated that the results of path analysis on 3 variables X and Y1 then the X variable (location, service, and image) affect Y (lifestyle). While the influence of X (location and service) has a significant positive effect on Y2 (consumer buying interest), while the X3 variable (image) does not affect consumer buying interest. Furthermore, for the influence of the Lifestyle variable, it was obtained that it had a significant effect on buying interest. The results of the path analysis showed that the location, service, and image variables had a significant effect on consumers' buying interest through lifestyle.Keywords: Location, Service, Image, Lifestyle, Buying Interest

PENGARUH LOKASI, PELAYANAN DAN CITRA TERHADAP GAYA HIDUP DAN MINAT BELI MASYARAKAT DI MAKASSAR MALL Ruslan, Reka; Mappatompo, Andi; Syafaruddin, Syafaruddin
COMPETITIVENESS Vol. 10 No. 2 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i2.6598

This study aims to examine the effect of location, service, image, and lifestyle as moderating variables on people's buying interest in Makassar Mall. The type of research used in this research is experimental research. The research design used is a quantitative approach. This research was conducted in Makassar Mall. The number of samples in this study was 185 people who shopped at Makassar Mall. The sampling technique is accidental sampling. The instrument used in this study was a questionnaire or google form with data collection techniques, namely the provision of questionnaires. The collected data was then analyzed using descriptive statistics, inferential statistics, and path analysis. The results showed that the variables of location, service, image had a significant positive effect on lifestyle. Furthermore, the location and service variables have a significant positive effect on consumer buying interest, while the image has no significant positive effect on consumer buying interest. Furthermore, lifestyle variables have a significant effect on buying interest at Makassar Mall. The location has a significant effect on consumer buying interest through lifestyle. Meanwhile, service has a significant positive effect on consumer buying interest through lifestyle and image has a significant effect on consumer buying interest through lifestyle. Based on the results of the study, it is illustrated that the results of path analysis on 3 variables X and Y1 then the X variable (location, service, and image) affect Y (lifestyle). While the influence of X (location and service) has a significant positive effect on Y2 (consumer buying interest), while the X3 variable (image) does not affect consumer buying interest. Furthermore, for the influence of the Lifestyle variable, it was obtained that it had a significant effect on buying interest. The results of the path analysis showed that the location, service, and image variables had a significant effect on consumers' buying interest through lifestyle.Keywords: Location, Service, Image, Lifestyle, Buying Interest

HUKUM DAN ETIKA BISNIS DALAM PRAKTIK PERDAGANGAN MODERN DI INDONESIA Reka Ruslan; Moch. Givan Andra Pratama; Muh. Reza Zulfikar; Sutrisno Syarifuddin
LEGALITAS : Jurnal Ilmiah Ilmu Hukum Vol 11, No 1 (2026)
Publisher : Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/lg.v11i1.9475

Business law and ethics are two essential elements in conducting economic activities in the modern era. Law serves as a normative framework governing the relationships between businesses, consumers, andthe state, while business ethics serve as moral standards that determine whether business conduct is right or wrong. In practice, various business violations such as breach of contract, fraud, unfair competition, monopolies, labor exploitation, and violations of consumer rights demonstrate that compliance with the law alone is insufficient without ethical awareness. This study aims to analyze the relationship between law and business ethics in modern trade practices in Indonesia, as well as to examine the urgency of applying ethical principles in creating a healthy and just business climate. The research method used is normative legal research with a legislative approach and a conceptual approach. The results of the study indicate that law and business ethics have a complementary relationship. Law provides coercive sanctions, while ethics shapes the moral consciousness of business actors to conduct business honestly, fairly, and responsibly. Therefore, the integration of law and business ethics is essential to realize sustainable trade practices oriented toward social justice.

TINGKAT PENGARUH PROFESIONALISME DAN PENGEMBANGAN KARIR SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI BKPSDMD KABUPATEN WAJO Salmia Jumri; Rosmayani Rosmayani; Rr Retno Wulansari Kus; Reka Ruslan; Andi Mappellawa
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.447

This study was designed to examine how professionalism and career development can influence employee performance at the Wajo Regency Human Resources Development Agency (BKPSDMD). Employee performance in the public sector depends not only on target achievement but also on individual capacity, including competence, efficiency, effectiveness, and responsibility. Career development is a crucial component that can increase employee productivity through clear career paths, training opportunities, and improved work quality. Quantitative associative analysis and descriptive data analysis were used for data analysis. This study utilized primary data in the form of respondent responses with a total sample of 81 individuals. The data were processed using IBM SPSS 26. The results indicate that (1) Human Resource Development at the Wajo Regency BKPSDMD Office is in the very good category, (2) Employee Performance at the Wajo Regency BKPSDMD is in the very good category, and (3) there is a positive influence between Human Resource Development and Employee Performance at the Wajo Regency BKPSDMD. Data analysis used multiple linear regression to determine the level of influence of Employee Professionalism and HR Career Development on employee performance.

TINGKAT PENGARUH MOTIVASI KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA TENAGA PENDIDIK DI SMP NEGERI 3 POLEWALI KABUPATEN POLEWALI MANDAR Moch. Givan Andra Pratama; Reka Ruslan; Andi Mappellawa; Sudirman Sudirman; Hamri Hamri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.349

This study aims to: a) determine the influence of work motivation on teacher performance; b) determine the influence of leadership style on teacher performance; and c) determine the influence of work motivation and leadership style on teacher performance. The research location was State Junior High School 3 Polewali in Polewali Mandar Regency, West Sulawesi Province. The population in this study was all 37 teachers. Data analysis methods used were validity tests, reliability tests, partial correlation methods, correlation coefficients, and coefficients of determination. Hypothesis testing was conducted using multiple linear regression methods, including the T-test and F-test. The results of the study indicate that: a) Work motivation does not significantly influence teacher performance at State Junior High School 3 Polewali; b) Leadership style has a positive and significant influence on teacher performance at State Junior High School 3 Polewali; and c) Work motivation and leadership style do not significantly influence teacher performance at State Junior High School 3 Polewali.

TINGKAT PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN SOP SAUDARA TAMALANREA MAKASSAR Reka Ruslan; Moch. Givan Andra Pratama; Andi Mappellawa; Hamri Hamri; Rifqah Ramdhana Jufri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.474

This study aims to analyze and determine the effect of service quality and product quality on customer loyalty, mediated by customer satisfaction at the SOP of Saudara Tamalanrea Makassar. This study employed a quantitative approach. Data collection involved distributing questionnaires to 100 respondents using purposive sampling. The data analysis technique used in this study was Partial Least Squares (PLS) with SmartPLS software as a supporting instrument. The results of this study indicate that service quality and product quality significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Service quality and product quality significantly influence customer satisfaction.

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