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All Journal Stability: Journal of Management and Business Jurnal Abdimas Bina Bangsa Jurnal Pengabdian Mandiri Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Dan Karya Mahasiswa
Riyono Riyono
Institut Teknologi dan Bisnis Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ARTI PENTINGNYA FUNGSI KEPEMIMPINAN BAGI PERANGKAT DESA Endang Dwi Wahyuningsih; Y. Sutomo; Endro Pramono; Heru Yulianto; Riyono Riyono; Galuh Aditya
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 6: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (809.195 KB)

Abstract

Tujuan kegiatan Pengabdian Kepada Masyarakat (PKM) adalah diharapkan perangkat desa mampu 1, memahami konsep kepemimpinan, 2. Memahami mengidentifikasi kepemimpinan 3 mampu melakukan/mencari pemecahan suatu masalah atau mencapai tujuan. Pelaksanaan kegiatan Pengabdian Keada Masyarakat dilaksanakan dalam bentuk ceramah yang dilanjutkan dengan tanya jawab Peran serta antara petinggi Desa dan warga menjadi hal yang penting. Budaya yang tercipta karena letak geografis merupakan kekayaan alam yang harus di optimalkan melalui kolaborasi semua pihak untuk kemajuan desa Margosari.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SWALAYAN ANEKA JAYA BOJA Riyono Riyono; Hesti Ristanto; Yuli Anisah Fitriyani
Stability: Journal of Management and Business Vol 4, No 1 (2021): July
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v4i1.8842

Abstract

Kondisi persaingan usaha  saat ini terutama dalam dunia usaha retail sangatlah ketat hal membuat pelanggan rentan untuk berubah – ubah, sehingga setiap perusahaan harus berupaya menarik pelanggan dan menjaga hubungan dengan pelanggan sebaik mungkin.  Penelitian ini bertujuan menganalisis tentang  kualitas pelayanan dan kepuasan pelanggan dan pengaruhnya terhadap loyalitas pelanggan di Swalayan Aneka Jaya Boja.Dalam penelitian ini peneliti menggunakan populasi pelanggan di Swalayan Aneka Jaya Boja. Metode yang digunakan adalah metode purposive sampling. Sampel yang digunakan adalah 100 orang pembeli dari  pelanggan di Swalayan Aneka Jaya Boja. Alat uji dalam penelitian ini menggunakan regresi linier berganda dan Uji Hipotesis.Hasil penelitian ini adalah kualitas pelayanan berpengaruh positif terhadap kepuasan pelanggan, kualitas layanan berpengaruh positif terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan. Kualitas layanan mempengaruhi kepuasan pelanggan yang berdampak positif terhadap loyalitas pelanggan.AbstractThe current conditions of business competition, especially in the retail business world, are very tight, making customers vulnerable to change, so every company must try to attract customers and maintain the best possible relationship with customers. This study aims to analyze the quality of service and customer satisfaction and their effect on customer loyalty at Aneka Jaya Boja supermarket.In this study, researchers used a population of customers at the Aneka Jaya Boja supermarket. The method used is purposive sampling method. The sample used is 100 buyers from customers at the Aneka Jaya Boja supermarket. The test equipment in this study used multiple linear regression and hypothesis testing.The results of this study are service quality has a positive effect on customer satisfaction, service quality has a positive effect on customer loyalty, customer satisfaction has a positive effect on customer loyalty. Service quality affects customer satisfaction which has a positive impact on customer loyalty.
PENGUATAN MEREK DAN KEMASAN PADA PRODUK UMKM DESA JAMBEARUM KECAMATAN PATEBON KABUPATEN KENDAL Ahmad Dwi Nurdiyanto; Endro Pramono; Riyono Riyono; Hesti Ristanto; Sukirman Sukirman
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.804

Abstract

Brands and packaging in the business world have a big influence on the electability of a product, where they are a distinguishing mark in trading activities, especially goods or services of the same type, and provide quality assurance therein. As in the activities carried out by the ITB Semarang Community Service Team, the aim and target is generally to increase the value of traded products by collaborating with MSMEs in Jambearum Village, Patebon District, Kendal Regency. The benefits and advantages expected in this activity are that MSME products can have a higher selling value before and after using the brand and packaging, so that they can increase business opportunities and economically grow the standard of living of the community, especially in Jambearum Village, Patebon District, Kendal Regency. It is hoped that the results of this activity will provide knowledge about brands and apply it to MSME products
Strategi Marketing Mix (7P) Sebagai Upaya Meningkatkan Penjualan pada PT Cening Bagus Sejahtera Aenun Nafa; Melani Wahyuningsih; Sefina Febru Siswaka; Iik Rima Ambarwati; Syahrul Rafif Fahrudin; Riyono Riyono
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6801

Abstract

This study aims to identify the implementation of the Marketing Mix (7P) strategy at PT Cening Bagus Sejahtera, particularly in marketing Cening Bagus Milk Pie. The activity was conducted through a Field Work Study on July 26, 2026 at PT Cening Bagus Sejahtera, Gianyar, Bali. A descriptive qualitative method was used, with data collected through direct observation, documentation, and information obtained from the company. The findings indicate that the company has implemented all seven elements of the marketing mix: Product, Price, Place, Promotion, People, Process, and Physical Evidence. Product strategy is implemented through quality raw materials, distinctive taste, product variants, and attractive packaging. Pricing considers production costs, product quality, competitors' prices, and consumer purchasing power. The strategic location on a tourism route supports consumer accessibility. Promotion is conducted through social media, cooperation with travel agencies, and direct promotion. Employees provide friendly and communicative service. Production and service processes follow standard operating procedures, while physical evidence includes a clean and comfortable store, organized product displays, parking facilities, and attractive packaging. Overall, the implementation of the Marketing Mix (7P) supports value creation, customer comfort and satisfaction, and business competitiveness. However, the company still faces competition among similar products, fluctuations in raw material prices, dependence on tourist visits, and increasingly competitive digital marketing.
Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian Batik di Benang Raja Salatiga Wahyu Arya Saputra; Riyono Riyono; Hesti Ristanto; Ihda Nor Rohmah
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4911

Abstract

This study examines the effect of price and brand image on purchase decisions for batik products at Benang Raja Salatiga, both partially and simultaneously. A quantitative approach with a causal-associative design was applied. Using the Lemeshow formula and simple random sampling, 96 respondents who had purchased batik at Benang Raja Salatiga were selected as the sample. Data were collected through an online questionnaire and analyzed using multiple linear regression with SPSS. The results show that price has a positive and significant effect on purchase decisions (t = 2.722; sig. = 0.008), and brand image also has a positive and significant effect (t = 6.911; sig. = 0.000). Simultaneously, price and brand image significantly affect purchase decisions (F = 159.314; sig. = 0.000), with a coefficient of determination (R²) of 0.774, indicating that price and brand image jointly explain 77.4% of the variation in purchase decisions, while the remaining 22.6% is explained by other factors outside the model. Based on the standardized beta values, brand image (0.651) has a more dominant influence than price (0.256). These findings imply that strengthening brand image should be prioritized alongside competitive pricing to enhance consumer purchase decisions.
Co-Authors Aenun Nafa Endro Pramono Galuh Aditya Heru Yulianto Ihda Nor Rohmah Iik Rima Ambarwati Melani Wahyuningsih Nurdiyanto, Ahmad Dwi Ristanto, Hesti Sefina Febru Siswaka Sukirman Sukirman Syahrul Rafif Fahrudin Wahyu Arya Saputra Wahyuningsih, Endang Dwi Y. Sutomo Yuli Anisah Fitriyani