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All Journal IKRA-ITH EKONOMIKA INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL)
Azhari, Muhammad Zakky
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Brand Ambassador K-pop dan Social Media Content Terhadap Minat Beli Produk Skin Care (Studi Kasus Azarine) Nabilah; Azhari, Muhammad Zakky
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i2.4332

Abstract

Fenomena Korean Wave yang terjadi saat ini telah dimanfaatkan produk-produk skin care untukstrategi pemasaran dengan menggaet artis-artis Korea untuk menjadi brand ambassador produknya.Azarine bekerjasama dengan artis-artis K-pop yang sedang naik daun untuk menjadi wajah brand mereka,serta aktif melakukan kegiatan promosi melalui social media content di berbagai platform sosial media.Penelitian ini menggunakan pendekatan deskriptif kuantitatif dan kuesioner sebagai metode pengumpulandata. Berdasarkan hasil pengujian hipotesis, dinyatakan bahwa brand ambassador K-pop dan konten sosialmedia berpengaruh positif signifikan terhadap minat beli produk Azarine khususnya untuk pembelian online.
The Influence of Leadership Style and Work Stress on Employee Performance in the Product Creation Center of PT Adis Dimension Footwear, Tangerang Regency Septiana, Aditya Bagus; Setiawan, Temmy; Azhari, Muhammad Zakky
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 7 No. 1 (2026): January 2026
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v7i1.227

Abstract

Leadership style and work stress are one of the factors that cause optimal or not optimal employee work. On the other hand, organizations need a good leadership style and minimize work stress in employees, both of which aim to improve employee performance. The purpose of this study was to determine the extent of influence of leadership style and work stress on the work productivity of employees in the Product Creation Center at PT Adis Dimension Footwear, Tangerang Regency. This study uses a quantitative descriptive method, namely research that describes variables as they are supported by data in the form of numbers generated from actual conditions. The population in this study were all employees in the Product Creation Center at PT Adis Dimension Footwear, Tangerang Regency. The research sample consisted of 73 respondents. The technique used to determine the sample in this study was the simple random sampling technique. The results of this study indicate that (1) partially, leadership style significantly influences the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by the calculated t value > t table (5.894 > 1.994) and a significance value of 0.000 which is smaller than the significance value of 0.05. Thus, Ha is accepted and H0 is rejected. (2) Partially, work stress significantly influences the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by the calculated t value > t table (4.112 > 1.994) and a significance value of 0.000 which is smaller than the significance value of 0.05. Thus, Ha is accepted and H0 is rejected. (3) Simultaneously, leadership style and work environment significantly influence the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by Fcount> Ftable (101.795>3.13) with a significance level of 0.000, thus Ha is accepted and H0 is rejected. Based on the results of the study, it can be concluded that the variables of leadership style and work stress, both partially and simultaneously, have a significant influence on the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency.
The Influence of Motivation and Compensation on Employee Job Satisfaction at PT Bank Syariah Indonesia at KCP Cikupa Tangerang Khotimah, Khusnul; Sukarya, Yaya; Azhari, Muhammad Zakky
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 7 No. 1 (2026): January 2026
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v7i1.229

Abstract

The research entitled The Influence of Motivation and Compensation on Employee Job Satisfaction at PT Bank Syariah Indonesia at KCP Cikupa Tangerang is motivated by the importance of motivation and compensation in influencing employee job satisfaction. The research aims to determine the influence of motivation and compensation partially and simultaneously on employee job satisfaction. The research sample consisted of 24 employees. The method used was quantitative with primary data collection through questionnaires and secondary data from relevant books and journals and company documentation. The results of the study showed that motivation did not have a significant effect partially, while compensation had a significant effect partially. Simultaneously, both had a significant effect on employee job satisfaction.
Co-Authors khusnul khotimah Nabilah Septiana, Aditya Bagus Temmy Setiawan, Temmy Yaya Sukarya, Yaya