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All Journal IKRA-ITH EKONOMIKA Jurnal Penelitian Ekonomi Akuntansi (JENSI) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL)
Azhari, Muhammad Zakky
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Brand Ambassador K-pop dan Social Media Content Terhadap Minat Beli Produk Skin Care (Studi Kasus Azarine) Nabilah; Azhari, Muhammad Zakky
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i2.4332

Abstract

Fenomena Korean Wave yang terjadi saat ini telah dimanfaatkan produk-produk skin care untukstrategi pemasaran dengan menggaet artis-artis Korea untuk menjadi brand ambassador produknya.Azarine bekerjasama dengan artis-artis K-pop yang sedang naik daun untuk menjadi wajah brand mereka,serta aktif melakukan kegiatan promosi melalui social media content di berbagai platform sosial media.Penelitian ini menggunakan pendekatan deskriptif kuantitatif dan kuesioner sebagai metode pengumpulandata. Berdasarkan hasil pengujian hipotesis, dinyatakan bahwa brand ambassador K-pop dan konten sosialmedia berpengaruh positif signifikan terhadap minat beli produk Azarine khususnya untuk pembelian online.
The Influence of Leadership Style and Work Stress on Employee Performance in the Product Creation Center of PT Adis Dimension Footwear, Tangerang Regency Septiana, Aditya Bagus; Setiawan, Temmy; Azhari, Muhammad Zakky
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 7 No. 1 (2026): January 2026
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v7i1.227

Abstract

Leadership style and work stress are one of the factors that cause optimal or not optimal employee work. On the other hand, organizations need a good leadership style and minimize work stress in employees, both of which aim to improve employee performance. The purpose of this study was to determine the extent of influence of leadership style and work stress on the work productivity of employees in the Product Creation Center at PT Adis Dimension Footwear, Tangerang Regency. This study uses a quantitative descriptive method, namely research that describes variables as they are supported by data in the form of numbers generated from actual conditions. The population in this study were all employees in the Product Creation Center at PT Adis Dimension Footwear, Tangerang Regency. The research sample consisted of 73 respondents. The technique used to determine the sample in this study was the simple random sampling technique. The results of this study indicate that (1) partially, leadership style significantly influences the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by the calculated t value > t table (5.894 > 1.994) and a significance value of 0.000 which is smaller than the significance value of 0.05. Thus, Ha is accepted and H0 is rejected. (2) Partially, work stress significantly influences the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by the calculated t value > t table (4.112 > 1.994) and a significance value of 0.000 which is smaller than the significance value of 0.05. Thus, Ha is accepted and H0 is rejected. (3) Simultaneously, leadership style and work environment significantly influence the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency, as indicated by Fcount> Ftable (101.795>3.13) with a significance level of 0.000, thus Ha is accepted and H0 is rejected. Based on the results of the study, it can be concluded that the variables of leadership style and work stress, both partially and simultaneously, have a significant influence on the work productivity of employees in the Product Creation Center section at PT Adis Dimension Footwear, Tangerang Regency.
The Influence of Motivation and Compensation on Employee Job Satisfaction at PT Bank Syariah Indonesia at KCP Cikupa Tangerang Khotimah, Khusnul; Sukarya, Yaya; Azhari, Muhammad Zakky
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 7 No. 1 (2026): January 2026
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v7i1.229

Abstract

The research entitled The Influence of Motivation and Compensation on Employee Job Satisfaction at PT Bank Syariah Indonesia at KCP Cikupa Tangerang is motivated by the importance of motivation and compensation in influencing employee job satisfaction. The research aims to determine the influence of motivation and compensation partially and simultaneously on employee job satisfaction. The research sample consisted of 24 employees. The method used was quantitative with primary data collection through questionnaires and secondary data from relevant books and journals and company documentation. The results of the study showed that motivation did not have a significant effect partially, while compensation had a significant effect partially. Simultaneously, both had a significant effect on employee job satisfaction.
Pengaruh Literasi Keuangan dan Inklusi Keuangan terhadap Kinerja UMKM dengan Debt Financing sebagai variabel Mediasi Haikal, Fahri; Olivia, Putri Sarah; Diandra, Didip; Sulistianto, R Hario; Azhari, Muhammad Zakky; Mustofa, Yusufi Arif
Jurnal Penelitian Ekonomi Akuntansi Vol 9 No 2 (2025)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jensi.v9i2.13612

Abstract

This study aims to analyze the effect of financial literacy and financial inclusion on the performance of MSMEs, with debt financing serving as a mediating variable. Using a survey of 200 MSME owners across various business sectors, data were processed and analyzed through Structural Equation Modeling (SEM) to test both direct and mediating effects. The findings indicate that financial literacy and financial inclusion have a significant impact on MSME performance, both directly and indirectly, through debt financing. This highlights the importance of financial knowledge and access to credit as drivers of sustainable business growth. The novelty of this research lies in positioning debt financing as a mediating factor that bridges financial capacity with performance outcomes, which has received limited attention in prior MSME studies. The study implies that improving financial education and expanding financial inclusion programs can enhance MSME resilience, while promoting responsible debt financing as an effective mechanism to strengthen business sustainability and competitiveness in the digital economy era.This study is limited to MSMEs in a specific region and cross-sectional data; future studies are encouraged to expand regional coverage, incorporate additional variables, and apply longitudinal approaches.
Co-Authors Diandra, Didip Fahri Haikal khusnul khotimah Mustofa, Yusufi Arif Nabilah Olivia, Putri Sarah Septiana, Aditya Bagus Sulistianto, R Hario Temmy Setiawan, Temmy Yaya Sukarya, Yaya