Article Per Year (5 Year)
p-Index From 2021 - 2026
1.881
P-Index
This Author published in this journals
All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Gorontalo Agriculture Technology Journal Amerta Nutrition Menara Perkebunan JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif JKMM MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Sosial dan Teknologi Jurnal Pengabdian Masyarakat Engagement: Jurnal Pengabdian Kepada Masyarakat AMANAH : Jurnal Ilmiah Ilmu Manajemen TELPAR
Pinandoyo, Dimas Bayu
Politeknik Negeri Media Kreatif
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : TELPAR

 1 
Pengaruh Segmentasi Pengaruh Segmentasi Pasar Terhadap Pasar Terhadap Peningkatan Penjualan Peningkatan Penjualan Meeting Package Meeting Package Morrissey Hotel Jakarta Arianti, Qotrunnada Maghfirah; Astuti, Anindita Budi; Pinandoyo, Dimas Bayu
Jurnal Perhotelan dan Pariwisata Vol 2 No 2 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The increasingly competitive hospitality industry requires hotels to implement appropriate marketing strategies to boost sales, one of which is market segmentation. Inadequate application of effective segmentation may hinder the sales growth of hotel products, including meeting packages. Based on this issue, this study aims to analyze the effect of market segmentation on the sales improvement of meeting packages at Morrissey Hotel Jakarta. This research employs a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 100 respondents who are users of the meeting package services. The data analysis technique used in this study is descriptive statistics and Spearman rank correlation test. The results show that market segmentation based on demographic, psychographic, behavioral, and geographic factors has a positive and significant effect on meeting package sales. Hypothesis testing confirms a significant relationship between market segmentation and meeting package sales improvement. By applying the right segmentation strategy, Morrissey Hotel Jakarta can effectively increase sales by targeting more specific market segments. Keywords: Market Segmentation, Sales, Meeting Package, Morrissey Hotel Jakarta.
PENGARUH PROMOSI TERHADAP BRAND AWARENESS UNTUK MENINGKATKAN MINAT BELI KONSUMEN DI THE BAKERY HOTEL WYNDHAM CASABLANCA JAKARTA Kusrini, Setiya; Afriasih, Maria Ulfah Catur; Pinandoyo, Dimas Bayu
Jurnal Perhotelan dan Pariwisata Vol 3 No 1 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Promotion is a key marketing strategy used to communicate product value to consumers. In the hospitality industry, brand awareness significantly affects consumer decision-making. This study aims to examine the effect of promotion on brand awareness and its impact on purchase intention at The Bakery Wyndham Casablanca Jakarta Hotel. Theoretical concepts include promotion as a marketing communication tool and brand awareness as a factor influencing consumer behavior. This research uses a quantitative approach with an associative design. Data were collected from 100 respondents through questionnaires using simple random sampling. Analytical methods include validity and reliability tests, descriptive statistics, and path analysis with SPSS version 25. The results show that promotion positively and significantly affects brand awareness, and brand awareness significantly influences purchase intention. Additionally, promotion indirectly affects purchase intention through brand awareness as a mediating variable. These findings emphasize the importance of consistent and targeted promotion to enhance brand recognition and drive consumer buying decisions. Keywords: Promotion; Brand Awareness; Purchase Intention; Consumer Behavior; Hospitality
Co-Authors Aprilia, Lu’luwatin Rosdiana Arianti, Qotrunnada Maghfirah Arisadi MASNAR Asriadi Masnar Astuti, Anindita Budi Elviana Elviana, Elviana Jao, Ibrahim Khubber, Sucheta Kusrini, Setiya M.K. Garg Maria Ulfah Catur Afriasih Masnar, Asriadi Rr. Christiana Mayang Anggraeni Stj Saleem Siddiqui Simanungkalit, Eliza Thalia Christina Sucheta Khubber Supardianningsih Supardianningsih Supardianningsih, Supardianningsih Swastono Putro Pirastyo