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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Agrointek JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Indonesian Journal for Social Responsibility Journal of Digital Marketing and Halal Industry Jenius: Journal Education Policy and Elementary Education Issues Transformatif: Jurnal Pengabdian Masyarakat Journal of Agri-Food Science and Technology (JAFoST)
Ilzamha Hadijah Rusdan
UIN Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Gen Z’s Knowledge of Halal Foods and Products on Purchase Behaviour Purnasari, Nurwulan; Astuti, Septin Puji; Rusdan, Ilzamha Hadijah
Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.14684

Abstract

Consuming or utilizing products derived from the pig is forbidden for Muslims. This study describes Islamic university students' understanding of pig derivative products of food and non-food products. This research was conducted by using a questionnaire to collect data. The indicators used in this data are information about various types of products, forms in pig terms, and indicators of product purchasing decisions. The sample used in this study amounted to 350 respondents. Overall, Islamic University students stated that the status of pig derivative products, both food and non-food, is haram. This study shows a relationship between organizations students follow and their knowledge of pig derivative products. However, this is unfollowed by their behavior when buying non-food products. They do not consider the halal status of non-food products except cosmetics products. This result can be valuable information in further halal awareness studies. Gen Z has to increase their knowledge about pig products and their derivatives daily. This result implies that halal knowledge will lead consumers to be more selective in choosing products and suggest institutions or governments socialize halal awareness and education through halal courses or halal training.
Co-Authors Angga Prasetyo Diamonda, Sadewa Aziz Dita Purwinda Anggrella Frendy Ahmad Afandi Moh Taufik Mojiono, Mojiono Nurul Hati Salimah Nurwulan Purnasari Nurwulan Purnasari Rahma Micho Widyanto Septin Puji Astuti Taufik, Moh Tifany Prasaja Titis Sari Kusuma Yoni Atma