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All Journal JURNAL SISTEM INFORMASI BISNIS IJIS - Indonesian Journal On Information System Majalah Ilmiah UNIKOM Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi International Journal of Research and Applied Technology (INJURATECH) Journal of Artificial Intelligence and Digital Business
Sumitra, Irfan Dwiguna
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Pemasaran Wondr Multicurrency PT Bank Negara Indonesia Cabang Cianjur Agustin, Nada Delia; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4462

Abstract

Perkembangan inovasi layanan digital di sektor perbankan mendorong adanya strategi komunikasi pemasaran yang lebih adaptif terhadap kebutuhan nasabah. Bank Negara Indonesia (Persero) Tbk menghadirkan fitur Wondr Multicurrency sebagai layanan transaksi global yang memungkinkan nasabah bertransaksi menggunakan berbagai mata uang secara praktis. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran yang diterapkan BNI Cabang Cianjur dalam memperkenalkan dan mengoptimalkan penggunaan Wondr Multicurrency kepada nasabah. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran dilakukan melalui penguatan media sosial, khususnya Instagram @BNI46 dan @Cabang.Cianjur, yang berfungsi sebagai kanal penyebaran informasi, edukasi fitur, serta pembangunan citra digital. Di samping itu, komunikasi langsung melalui customer service dan relationship manager turut berperan dalam memberikan pemahaman mendalam kepada nasabah yang membutuhkan penjelasan tatap muka. Kombinasi kedua strategi ini terbukti efektif meningkatkan awareness, minat, serta tingkat adopsi awal fitur Wondr Multicurrency. Penelitian ini menegaskan pentingnya integrasi pemasaran digital dan konvensional sebagai bentuk komunikasi yang komprehensif dalam mendukung keberhasilan pengenalan produk perbankan digital, sekaligus memperluas jangkauan layanan dan memperkuat kepercayaan nasabah terhadap inovasi berbasis teknologi yang terus berkembang secara signifikan dalam industri perbankan modern.
Integration Of Hirka Packaging As A Physical Output Of The System E-Commerce In Improving Customer Experience Fadillah, Ismail Hudan; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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Abstract

The development of e-commerce as an applied information system has changed the interaction pattern between brands and consumers, where user experiences are increasingly mediated by non-physical digital processes. This condition creates limitations in conveying material value, product quality, and brand character, especially for products that emphasize material aspects and an artisan approach. This study aims to analyze the role of packaging as a physical output in the e-commerce system architecture and its contribution to enhancing the customer experience value of the local leather shoe brand HIRKA. The study uses a qualitative approach with a case study method. Data collection was carried out through observations of the marketplace system and HIRKA packaging design, in-depth interviews with brand owners, and literature studies related to e-commerce information systems and technology-based customer experience. The results show that packaging functions as an extension of the information system that translates data, visual representations, and digital narratives into a physical post-purchase experience. The integration between the e-commerce system and packaging design creates continuity between the digital process and the physical output, narrowing the gap in user experience, and increasing customer perceptions of value, trust, and satisfaction. These findings emphasize that evaluation of e-commerce system performance needs to consider the quality of integration between the digital system and the physical output as part of the overall customer experience.
The Role of Visual Identity Design and Digital Technology in Developing Local Photography Studio Entrepreneurship: A Case Study of Natsume Studio Foto Cianjur Akbar, Aldi Mohamad; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil; Mohamad Akbar, Aldi
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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Abstract

The rapid growth of digital technology has reshaped entrepreneurial practices in the creative industry, including local photography studios. However, many creative MSMEs have not yet optimized visual identity design and digital media as strategic business assets. This study examines the role of visual identity design and digital media in supporting entrepreneurial development within a local photography studio. Using a qualitative case study approach, data were collected through visual observation, semi- structured interviews, and documentation of promotional media. The findings show that consistent visual identity design supported by digital platforms helps build a professional image, strengthen consumer trust, enhance brand recognition, and improve competitiveness. This study underscores the importance of visual identity and digital media as strategic and accessible tools for sustaining local creative enterprises in the digital era.
Implementation of a Web-Based Digital E-Catalog System Conceptual Design to Support Creative Entrepreneurship: A Case Study of Diorama Handmade Studio Maullana, Chandra; Soeryanto Soegoto, Eddy; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Mukharil Bachtiar, Adam
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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Abstract

The development of MSMEs in the era of digital transformation requires a product communication model that is not only informative but also capable of integrating visual identity, system architecture, and creative entrepreneurship strategies in an integrated manner. This study aims to design and implement a conceptual design for a web- based digital E-Catalog system at Diorama Handmade Studio that functions not only as an information medium but also as a strategic instrument for strengthening visual identity and developing creative entrepreneurship. The method used is a case study with a qualitative approach through observation, in-depth interviews with brand owners, system documentation, and literature studies related to digital information media, UI/UX, and creative entrepreneurship. The system was developed using a Responsive Web Application (RWA) approach with a three-tier architecture (presentation layer, application layer, and data layer) and implemented at the Proof of Concept (PoC) stage. The results of the study show that the digitally designed E-Catalog is capable of representing the complexity of handmade product values through interactive zoom features, organized information structures, brand storytelling, and a dynamic database-based filtering system.
Co-Authors Agung Nugraha Agustin, Nada Delia Akbar, Aldi Mohamad Azizi, Luthfi Bachtiar, Adam Mukharil Eddy Soeryanto Soegoto Fadillah, Ismail Hudan Fahrudin, Rifqi Fristaloka, Gina Dwi Handoko, Refah Istifahani Heriadi, Herman Maullana, Chandra Mohamad Akbar, Aldi Mukharil Bachtiar, Adam Mutakin, M I Naufal, M Pamungkas, D A Rahma Wahdiniwaty Rahmadani, Indri Kristanty Reza, Donny Ruhimat, R. Sidqi, Fajar Sidqi, Fajar Soeryanto Soegoto, Eddy Sugilar, Audya Pridita Widiarto, G