Article Per Year (5 Year)
p-Index From 2021 - 2026
2.789
P-Index
This Author published in this journals
All Journal JURNAL SISTEM INFORMASI BISNIS IJIS - Indonesian Journal On Information System YUME : Journal of Management Majalah Ilmiah UNIKOM Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi International Journal of Informatics, Information System and Computer Engineering (INJIISCOM) International Journal of Research and Applied Technology (INJURATECH) Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Jurnal Salingka Nagari
Sumitra, Irfan Dwiguna
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
Integration of Blockchain and Digital Forensics for Data Transparency and Verification : A Systematic Literature Review Nurhayati, Sri; Effendi, Diana; Fergina, Anggun; Afrianto, Irawan; Rijanto, Estiko; Sumitra, Irfan Dwiguna
International Journal of Informatics, Information System and Computer Engineering (INJIISCOM) Vol. 6 No. 2 (2025): INJIISCOM: VOLUME 6, ISSUE 2, DECEMBER 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Data integrity and transparency are currently critical. Various challenges in digital forensics arise due to the prevalence of evidence manipulation and digital engineering that can compromise the validity of legal investigations. This study seeks to undertake a systematic review of the possible application of blockchain technology as a solution rate in ensuring the authenticity and verification of digital data. Using the Systematic Literature Review (SLR) method with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines. Therefore, this study selected and analyzed 156 relevant articles. In Scopus databases and published between 2018 and 2025. The results of the analysis show a significant increase in publications since 2020, with the identification of five main research clusters including integration of Artificial Intelligence (AI) and cybersecurity. Key findings confirm that blockchain it effectively acts as a layer of trust in creating an immutable and transparent chain of custody. The study by it concludes that blockchain integration provides a strong foundation for the development of more accountable, secure, and reliable digital forensic systems in the future
Strategi Komunikasi Pemasaran Wondr Multicurrency PT Bank Negara Indonesia Cabang Cianjur Agustin, Nada Delia; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4462

Abstract

Perkembangan inovasi layanan digital di sektor perbankan mendorong adanya strategi komunikasi pemasaran yang lebih adaptif terhadap kebutuhan nasabah. Bank Negara Indonesia (Persero) Tbk menghadirkan fitur Wondr Multicurrency sebagai layanan transaksi global yang memungkinkan nasabah bertransaksi menggunakan berbagai mata uang secara praktis. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran yang diterapkan BNI Cabang Cianjur dalam memperkenalkan dan mengoptimalkan penggunaan Wondr Multicurrency kepada nasabah. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran dilakukan melalui penguatan media sosial, khususnya Instagram @BNI46 dan @Cabang.Cianjur, yang berfungsi sebagai kanal penyebaran informasi, edukasi fitur, serta pembangunan citra digital. Di samping itu, komunikasi langsung melalui customer service dan relationship manager turut berperan dalam memberikan pemahaman mendalam kepada nasabah yang membutuhkan penjelasan tatap muka. Kombinasi kedua strategi ini terbukti efektif meningkatkan awareness, minat, serta tingkat adopsi awal fitur Wondr Multicurrency. Penelitian ini menegaskan pentingnya integrasi pemasaran digital dan konvensional sebagai bentuk komunikasi yang komprehensif dalam mendukung keberhasilan pengenalan produk perbankan digital, sekaligus memperluas jangkauan layanan dan memperkuat kepercayaan nasabah terhadap inovasi berbasis teknologi yang terus berkembang secara signifikan dalam industri perbankan modern.
Artificial Intelligence Governance Audit for Public Information Disclosure (AI Government Audit) Sutardjo, Ramdan Prawira; Sumitra, Irfan Dwiguna
Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi Vol. 11 No. 3 (2025): Desember 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jtk3ti.v11i3.19007

Abstract

Abstract— Background: The use of artificial intelligence (AI) in public services accelerates decision-making but also poses ethical risks, bias, and a loss of accountability. This article proposes an AI Government Audit Framework developed using a Design Science Research (DSR) approach. The methodology includes problem identification, artifact design and development, demonstration, and evaluation using conceptual case studies and cross-checking of policy documents. The results indicate that an audit framework combining documentation review, external (adversarial/black-box) testing, and policy compliance assessment can improve transparency and mitigate risks in public AI systems. Recommendations focus on strengthening internal/external audit capabilities, model documentation standards, and regulations for audit disclosure.
Perancangan Artefak Audit AI Berbasis NIST AI RMF dan UU PDP Arifin, Faisal Hanif; Sumitra, Irfan Dwiguna
Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi Vol. 11 No. 3 (2025): Desember 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jtk3ti.v11i3.19035

Abstract

Penelitian ini bertujuan untuk merancang artefak Kertas Kerja Audit (Audit Working Paper) yang mengintegrasikan fungsi teknis NIST Artificial Intelligence Risk Management Framework (AI RMF) 1.0 dengan pasal-pasal krusial dalam UU PDP. Hal tersebut dikarenakan adanya kesenjangan operasional yang signifikan antara regulasi tingkat tinggi Undang-Undang Nomor 27 Tahun 2022 tentang Perlindungan Data Pribadi (UU PDP) dengan tuntutan eksekusi teknis audit tata kelola Artificial Intelligence (AI) di lapangan. Ketiadaan instrumen audit yang terstandar menyulitkan auditor internal dalam memverifikasi kepatuhan sistem AI secara sistematis, sehingga meningkatkan risiko sanksi hukum bagi organisasi.  Mengadopsi pendekatan Design Science Research (DSR), penelitian ini melakukan pemetaan regulasi (Regulatory Mapping) dan mengevaluasi artefak menggunakan metode simulasi skenario pada perusahaan rintisan teknologi finansial. Hasil penelitian menunjukkan bahwa instrumen yang dirancang efektif dalam mengidentifikasi kesenjangan kepatuhan (compliance gap), khususnya dalam mendeteksi ketiadaan Data Protection Impact Assessment (DPIA) dan belum adanya formalisasi peran Data Protection Officer (DPO). Penelitian ini menyimpulkan bahwa integrasi antara hukum positif dan kerangka kerja teknis mampu mendukung pergeseran dari prinsip etika AI yang umum menuju praktik tata kelola yang operasional dan terukur.
STRATEGI KOMUNIKASI PT. SEATAP TEKNOLOGI BERKARYA DALAM MEMBANGUN BRANDING DI MEDIA SOSIAL INSTAGRAM Nugraha, Agung; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19455

Abstract

This study examines the communication strategies implemented by PT. Seatap Teknologi Berkarya in building brand identity through the Instagram platform. As a wedding planning company established in 2018, Instagram serves as its primary medium to showcase portfolios, establish emotional connections with potential clients, and expand service visibility. The research employs a descriptive qualitative method, utilizing data collection techniques such as observation of the @seatapwedding account and a literature review related to digital communication and branding. The results indicate that the company utilizes several approaches, including visual style consistency, storytelling in messaging, direct audience interaction, and the optimization of Instagram features to strengthen brand identity. Furthermore, client testimonials and collaborations with various vendors enhance public trust in the services offered. The impact of this research demonstrates that an integrated visual communication strategy effectively transforms social media from a mere portfolio gallery into a powerful tool for public trust conversion and brand legitimacy within the competitive wedding industry. Practically, these findings provide a strategic reference model for creative service providers to optimize digital platforms for building emotional resonance and long-term reputation. This study also contributes to the development of digital communication literature regarding the significance of emotional branding in establishing the credibility of service-based companies. Key Words: Communication Strategy, Branding, Instagram, Wedding Organizer, Digital Reputation
PENDEKATAN DESIGN THINKING DALAM STRATEGIC DESIGN ENTREPRENEURSHIP UNTUK PENGEMBANGAN CREATIVE MARKETING AGENCY: STUDI KASUS KAMAR ATAS Rahmadani, Indri Kristanty; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19456

Abstract

The development of the creative industry has encouraged the emergence of various creative marketing agencies that rely on creativity and design strategies as competitive advantages in entrepreneurial activities. Design is not merely positioned as a visual element, but also as a strategic approach that shapes business value, strengthens brand identity, and enhances corporate competitiveness. This study aims to analyze design-based entrepreneurship strategies in the business development of a creative marketing agency through a case study of KAMAR ATAS. The research employs a qualitative approach using a case study method, with secondary data derived from company profiles, business documentation, and relevant literature. The findings indicate that the implementation of design as an entrepreneurship strategy at KAMAR ATAS is manifested through the integration of creative services, the utilization of integrated media, and the strengthening of brand identity across various marketing activities. These strategies contribute to increasing business value and ensuring business sustainability amid competition in the creative industry. This study is expected to provide a conceptual contribution to the discourse on design-based entrepreneurship, particularly in the development of creative marketing agencies. Key Words: Entrepreneurship, Strategic Design, Creative Industry, Creative Marketing Agency
TINJAUAN LITERATUR : MODEL STRATEGI KOMUNIKASI PEMASARAN DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH Fristaloka, Gina Dwi; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19527

Abstract

The rapid development of technology today, especially in digital marketing for Micro, Small and Medium Enterprises (MSMEs), often causes MSME players to experience confusion in determining the priorities for using this technology. The abundance of technology tends to be underutilized by MSME players in developing their businesses. This study aims to develop a strategic model applied to an effective technology roadmap for MSMEs to enhance their competitiveness. The methodology employed in this research is based on a systematic literature review of reputable scientific articles published in the last five years (2020-2025). The results of the study formulate a roadmap model consisting of four crucial stages: (1) The foundation & readiness phase, which focuses on legality and financial literacy; (2) The transaction & capital access phase, which emphasizes the adoption of marketplaces and digital payments; (3) Engagement & Ethics Phase, which prioritizes creative content and storytelling; and (4) Integration & Sustainability Phase, which implements CRM and supply chain management. This study concludes that marketing communication strategies in the digital era cannot be implemented simultaneously. The main implication of this study emphasizes that digital marketing failures are often caused by weak foundations. Therefore, MSMEs are advised not to jump straight into complex technologies without first addressing legal and operational fundamentals to ensure business sustainability. Key Words: Digital marketing, Marketplace, MSME, Roadmap, Social Commerce
ANALISIS KOMPARATIF DESAIN KEMASAN PRODUK SABUN BATANG JENAMA FRAGRANDE PASAR DOMESTIK DAN EKSPOR BERDASARKAN ELEMEN VISUAL PADA TEORI DESAIN KEMASAN Sugilar, Audya Pridita; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19628

Abstract

Fragrande is an Indonesian local brand offering beauty care products consisting of body care and fragrance items. The brand plans to expand into international markets by introducing several products, including bar soap, body mist, nourishing hair oil, perfume oil, and face mist. Differences in target markets cause a product to adopt different packaging designs between domestic and export distribution. These changes involve visual design elements that shape the product’s character. This study aims to analyze the differences in visual elements of the packaging of Fragrande bar soap for domestic and export markets based on the visual elements in the packaging design theory of Klimchuk and Krasovec. The research employs a descriptive qualitative comparative method through visual observation of Fragrande bar soap packaging. The analysis is conducted by identifying packaging visual elements, including color, typography, layout, space, and material, and examining them through the design principles of balance, hierarchy, contrast, unity, and simplicity. The urgency of this research lies in contributing academically to visual communication design studies in product packaging, providing a reference for designers in developing packaging for global markets, and demonstrating that design changes are not merely aesthetic but function as a visual positioning strategy. The results show that the domestic packaging tends to present a dense and informative visual structure, whereas the export packaging displays a simpler composition emphasizing an emotional experience approach through hierarchy. Key Words: packaging, branding, local products, export products, design communication visual
Integration Of Hirka Packaging As A Physical Output Of The System E-Commerce In Improving Customer Experience Fadillah, Ismail Hudan; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of e-commerce as an applied information system has changed the interaction pattern between brands and consumers, where user experiences are increasingly mediated by non-physical digital processes. This condition creates limitations in conveying material value, product quality, and brand character, especially for products that emphasize material aspects and an artisan approach. This study aims to analyze the role of packaging as a physical output in the e-commerce system architecture and its contribution to enhancing the customer experience value of the local leather shoe brand HIRKA. The study uses a qualitative approach with a case study method. Data collection was carried out through observations of the marketplace system and HIRKA packaging design, in-depth interviews with brand owners, and literature studies related to e-commerce information systems and technology-based customer experience. The results show that packaging functions as an extension of the information system that translates data, visual representations, and digital narratives into a physical post-purchase experience. The integration between the e-commerce system and packaging design creates continuity between the digital process and the physical output, narrowing the gap in user experience, and increasing customer perceptions of value, trust, and satisfaction. These findings emphasize that evaluation of e-commerce system performance needs to consider the quality of integration between the digital system and the physical output as part of the overall customer experience.
Technopreneurship and Digital Innovation as Determinants of MSME Competitive Advantage: A Strategic Management Perspective in the Digital Economy Era Burhanuddin, Burhanuddin; Soegoto, Eddy Soeryanto; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil; Wahdiniwaty, Rahma
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1311

Abstract

Digital transformation is understood as a systematic process that influences the entire management cycle—from strategy formulation and implementation to organizational performance evaluation. This study aims to analyze the effect of digital innovation, technopreneurial managerial competence, and technology orientation on the competitive advantage of Small and Medium Enterprises (SMEs). A quantitative approach was employed using a survey method involving 150 SME respondents who had adopted digital technologies, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital innovation, technopreneurial managerial competence, and technology orientation have a positive and significant impact on SMEs’ competitive advantage, explaining 71.7% of the variance. These findings highlight the importance of integrating technopreneurship and digital innovation as an effective managerial strategy to enhance the competitiveness and sustainability of SMEs. The study provides practical implications for SME owners to prioritize managerial competence development, technology adoption, and innovation culture while offering guidance for future research to consider external factors influencing competitive advantage models.
Co-Authors adang badru jaman,anggun fergina, adang badru jaman,anggun fergina Agung Nugraha Agustin, Nada Delia Akbar, Aldi Mohamad Arifin, Faisal Hanif Asep Koswara Azizi, Luthfi Bachtiar, Adam Mukharil Burhanuddin Burhanuddin Diana Effendi Eddy Soeryanto Soegoto Estiko Rijanto Fadillah, Ismail Hudan Fahrudin, Rifqi Fristaloka, Gina Dwi Handoko, Refah Istifahani Heriadi, Herman Irawan Afrianto Maullana, Chandra Mohamad Akbar, Aldi Mukharil Bachtiar, Adam Mutakin, M I Naufal, M Pamungkas, D A Puri Swastika Gusti Krisna Dewi Rahma Wahdiniwaty Rahmadani, Indri Kristanty Reza, Donny Ruhimat, R. Sidqi, Fajar Sidqi, Fajar Soeryanto Soegoto, Eddy Sri Nurhayati Sugilar, Audya Pridita Sugiyono, Imanuel Eko Anggun Sutardjo, Ramdan Prawira Tarso, Tarso Widiarto, G