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All Journal JURNAL SISTEM INFORMASI BISNIS IJIS - Indonesian Journal On Information System Majalah Ilmiah UNIKOM Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi Jurnal Administrasi Bisnis (J-Adbis) International Journal of Research and Applied Technology (INJURATECH) Journal of Artificial Intelligence and Digital Business
Sumitra, Irfan Dwiguna
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Integration Of Hirka Packaging As A Physical Output Of The System E-Commerce In Improving Customer Experience Fadillah, Ismail Hudan; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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The development of e-commerce as an applied information system has changed the interaction pattern between brands and consumers, where user experiences are increasingly mediated by non-physical digital processes. This condition creates limitations in conveying material value, product quality, and brand character, especially for products that emphasize material aspects and an artisan approach. This study aims to analyze the role of packaging as a physical output in the e-commerce system architecture and its contribution to enhancing the customer experience value of the local leather shoe brand HIRKA. The study uses a qualitative approach with a case study method. Data collection was carried out through observations of the marketplace system and HIRKA packaging design, in-depth interviews with brand owners, and literature studies related to e-commerce information systems and technology-based customer experience. The results show that packaging functions as an extension of the information system that translates data, visual representations, and digital narratives into a physical post-purchase experience. The integration between the e-commerce system and packaging design creates continuity between the digital process and the physical output, narrowing the gap in user experience, and increasing customer perceptions of value, trust, and satisfaction. These findings emphasize that evaluation of e-commerce system performance needs to consider the quality of integration between the digital system and the physical output as part of the overall customer experience.
The Role of Visual Identity Design and Digital Technology in Developing Local Photography Studio Entrepreneurship: A Case Study of Natsume Studio Foto Cianjur Akbar, Aldi Mohamad; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil; Mohamad Akbar, Aldi
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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The rapid growth of digital technology has reshaped entrepreneurial practices in the creative industry, including local photography studios. However, many creative MSMEs have not yet optimized visual identity design and digital media as strategic business assets. This study examines the role of visual identity design and digital media in supporting entrepreneurial development within a local photography studio. Using a qualitative case study approach, data were collected through visual observation, semi- structured interviews, and documentation of promotional media. The findings show that consistent visual identity design supported by digital platforms helps build a professional image, strengthen consumer trust, enhance brand recognition, and improve competitiveness. This study underscores the importance of visual identity and digital media as strategic and accessible tools for sustaining local creative enterprises in the digital era.
Implementation of a Web-Based Digital E-Catalog System Conceptual Design to Support Creative Entrepreneurship: A Case Study of Diorama Handmade Studio Maullana, Chandra; Soeryanto Soegoto, Eddy; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Mukharil Bachtiar, Adam
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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The development of MSMEs in the era of digital transformation requires a product communication model that is not only informative but also capable of integrating visual identity, system architecture, and creative entrepreneurship strategies in an integrated manner. This study aims to design and implement a conceptual design for a web- based digital E-Catalog system at Diorama Handmade Studio that functions not only as an information medium but also as a strategic instrument for strengthening visual identity and developing creative entrepreneurship. The method used is a case study with a qualitative approach through observation, in-depth interviews with brand owners, system documentation, and literature studies related to digital information media, UI/UX, and creative entrepreneurship. The system was developed using a Responsive Web Application (RWA) approach with a three-tier architecture (presentation layer, application layer, and data layer) and implemented at the Proof of Concept (PoC) stage. The results of the study show that the digitally designed E-Catalog is capable of representing the complexity of handmade product values through interactive zoom features, organized information structures, brand storytelling, and a dynamic database-based filtering system.
Analisis Technopreneurship Sistem Smart OBM Berbasis IoT Untuk Mitigasi ODOL Dan Efisiensi Operasional Angkutan Barang Setiawan, Raden Budi; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2026): Mei 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v6i1.13796

Abstract

Penelitian ini menganalisis rancangan Smart On-Board Mass (Smart OBM) berbasis Internet of Things sebagai inovasi technopreneurship untuk meningkatkan pengawasan muatan dan efisiensi operasional angkutan barang. Penelitian menggunakan pendekatan kuantitatif eksplanatori berbasis simulasi karena implementasi Smart OBM belum tersedia luas sebagai objek uji lapangan di Indonesia. Dataset terdiri atas 60 observasi truck-month yang dibangun dari laporan resmi, standar teknis, regulasi, dan skenario operasi legal versus ODOL. Data dianalisis menggunakan regresi jalur dan uji mediasi bootstrap 5.000 resampling. Hasil simulasi menunjukkan bahwa Smart OBM berpengaruh positif terhadap efisiensi operasional (a = 44,796; p < 0,001; CI 95% = 39,675-49,916), sedangkan efisiensi operasional berpengaruh positif terhadap kelayakan bisnis (b = 0,618; p < 0,001; CI 95% = 0,466-0,769). Efek tidak langsung sebesar 27,716 dengan CI bootstrap 95% = 21,607-33,433 menunjukkan mediasi penuh. Temuan ini memperlihatkan bahwa teknologi kepatuhan berpotensi menciptakan nilai bisnis melalui penghematan biaya dan stabilitas operasi, namun perlu divalidasi melalui pilot project.
Co-Authors Agung Nugraha Agustin, Nada Delia Akbar, Aldi Mohamad Azizi, Luthfi Bachtiar, Adam Mukharil Eddy Soeryanto Soegoto Fadillah, Ismail Hudan Fahrudin, Rifqi Fristaloka, Gina Dwi Handoko, Refah Istifahani Heriadi, Herman Maullana, Chandra Mohamad Akbar, Aldi Mukharil Bachtiar, Adam Mutakin, M I Raden Budi Setiawan Rahma Wahdiniwaty Rahmadani, Indri Kristanty Reza, Donny Ruhimat, R. Sidqi, Fajar Sidqi, Fajar Soeryanto Soegoto, Eddy Sugilar, Audya Pridita