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Journal : EBSJ

Analysis Of Effect Of Service Quality, Quality Products, And Prices On Customer Satisfaction (Case Study At PT Asuransi Tri Pakarta Customer Branch Semarang) Widowati, Sri Yuni
Economics and Business Solutions Journal Vol. 1 No. 1 (2017): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (816.193 KB) | DOI: 10.26623/ebsj.v1i1.623

Abstract

The purpose of the study was to analysis: (1) the impact of service quality on customer satisfaction on PT Asuransi Tri Pakarta Semarang, (2) inflence of product quality for customer satisfaction on PT Asuransi Tri Pakarta Semarang, (3) the effect of price on customer satisfaction on PT Asuransi Tri Pakarta Semarang.The population of this study were customers of 75 employees on PT Asuransi Tri Pakarta Semarang.  This study was a population.  The Data of this study was collected by using questionnaire.  Data analysis was conducted by  multiple regression analysis.The result shows that (1) there is influence service quality, product quality and price on customer satisfaction on PT Asuransi Tri Pakarta Semarang.
Business Performance Achievement At Growth Level Saddewisasi, Wyati; Widowati, Sri Yuni; Hartoto, Witjaksono Eko
Economics and Business Solutions Journal Vol. 2 No. 2 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.111 KB) | DOI: 10.26623/ebsj.v2i2.1122

Abstract

Mico Small and Medium Enterprises (MSMEs) play a very important role in stability, job creation and economic development of the nation. Thus, MSMEs need to acquire the attention of all parties by paying attention to the potential that exists in each region especially in the era of Asean Economic Community (AEC). This research is generally aimed to describe: MSMEs Strategy in facing AEC. This research uses descriptive explorative approach by analyzing MSMEs strategy in facing AEC. The survey was conducted on five featured clusters of MSMEs in Semarang City namely batik cluster, food processing cluster, handicraft cluster, tourism cluster and milkfish cluster. The population of this study consists of MSMEs entrepreneurs who joined MSMEs clusters in the city of Semarang. Selection of Semarang city as a research location is determined based on the consideration of economic development plan aspect especially in the field of trade. Determination of the MSMEs entrepreneur samples is done purposively based on the consideration of homogeneity and real condition of MSMEs clusters in Semarang City. The number of employer samples is 78 people. Data obtained from the field of research are analyzed descriptively by using Internal-External Matrix model. This study resulted in the conclusion that to face the era of AEC, the appropriate strategies for MSMEs in Semarang city is the strategy of growth through horizontal integration.