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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi EBSJ Jurnal Masyarakat Merdeka (JMM) Jurnal Ilmiah Edunomika (JIE) SOLUSI PUBLICA: Jurnal Pengabdian Masyarakat JURNAL ABDIMAS PLJ Jurnal Analisis Bisnis Ekonomi
Rinawati, Tri
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : SOLUSI

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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN ONLINE CONSUMER REVIEW (OCR) TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE Sari, Indah; rinawati, tri; rizkiana, citra
Solusi Vol. 20 No. 2 (2022): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i2.5147

Abstract

This research aims to determine and analysis the influence of the Electronic Word of Mouth and Online Consumer Review on purchasing decisions through Shopee. This type of research is a quatitative descriptive research. The population in this study is students of University Semarang, internet users via marketplace Shopee, with a sample of 96 respondents. The study was done through a survey of Semarang University Student who made transactions through a Shopee and were analyzed with analysis regression. The results of the analysis show that Electronic Word of Mouth and Online Consumer Review has a positive and significant effect on purchase decisions through Shopee.  
Co-Authors -, asih niati Aprih Santoso Asih Niati Diah Utari, Diah Endang Tri Widyarti, Endang Tri Hanifah, Risti Ulfi Hartoto, Witjaksono Eko Indah Sari Kridasusila, Andy Kusumawati, Citra Andriani Niati, Asih Rita Meiriyanti Rizkiana, Citra Sugeng Rianto Sugeng Riyanto Suryawardana, Edy Susanto Susanto Teguh Ariefiantoro, Teguh Widyakto, Adhi Yusof, Rosylin Mohd