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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset EDUCATIONE: Journal of Education Research and Review
Misael Aldo Walangitan
Politeknik Negeri Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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CRITICAL DIGITAL ADVERTISING LITERACY: LEARNING TO IDENTIFY SCARCITY AND FOMO APPEALS IN FACEBOOK PROMOTIONS Misael Aldo Walangitan; Floren Agensia Sinaga; Bervie Fransel Rondonuwu; Immanuel Christian Pontorondo; Arief Perdana Kumaat
EDUCATIONE Vol. 4 No. 2 (2026)
Publisher : CV. TOTUS TUUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59397/edu.v4i2.272

Abstract

Social media retailers increasingly use scarcity-oriented copy to make promotional offers appear urgent, limited, and socially desirable. This study aimed to identify and explain how Fear of Missing Out (FOMO)-related cues are linguistically constructed in Facebook retail promotional copy. A qualitative descriptive content analysis was conducted on 24 purposively selected public Facebook advertisement posts from retail sellers in North Sulawesi, Indonesia. The unit of analysis was each caption or visual-text expression that represented time scarcity, quantity scarcity, or social proof. Data were transcribed, anonymized, and coded using an operational codebook adapted from persuasion and FOMO literature. The analysis identified 29 cue occurrences across the 24 posts. Time scarcity was the most frequent cue with 14 occurrences, mainly expressed through same-day offers, promo deadlines, and limited promotional periods. Quantity scarcity appeared 13 times through remaining-stock statements, limited-unit claims, and first-come-first-served expressions. Social proof appeared only twice and did not stand independently, as both occurrences were combined with time scarcity. These findings indicate that local Facebook retail copy constructs FOMO primarily through temporal and quantitative limitation cues rather than through social validation alone. The study contributes to digital marketing communication by clarifying how scarcity-driven FOMO cues are textualized in local promotional discourse. Its limitation is that it analyzes advertising texts, not consumer responses; therefore, behavioral effects require further research.
DEVELOPING DIGITAL RECORDKEEPING COMPETENCIES THROUGH A WEB-BASED TRAINING PROGRAM FOR RURAL PALM SUGAR PRODUCERS Offel Arianti Rumagit; Melky Krisna Elia Paendong; Arief Perdana Kumaat; Misael Aldo Walangitan; Gratia Natrina Kaparang; Putri Harunja
EDUCATIONE Vol. 4 No. 2 (2026)
Publisher : CV. TOTUS TUUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59397/edu.v4i2.310

Abstract

Rural palm sugar producers increasingly combine traditional processing with photovoltaic systems, but production, quality, cost, and solar-use records often remain fragmented. This study designed and field-demonstrated a low-cost web-based administration system for Kelompok Tani Talaut Jaya in North Sulawesi, Indonesia. Following design science research, the study analyzed the group's paper forms, developed a Google Sheets and Google Apps Script prototype, demonstrated the artifact across several production cycles, and revised it through field observation and informal user feedback. The group leader and several producers used the system through four functional roles: operator, quality control, leadership, and administrator. The artifact integrates five modules: raw-material receiving, daily production, output quality, production-cost calculation, and solar-energy-use logging. Functional verification covered role-based access, transaction recording, automated calculation of Harga Pokok Produksi (HPP), and monthly PDF report generation. The evaluation was descriptive; exact user numbers, transaction volumes, task-completion times, error rates, and standardized acceptance scores were not formally recorded. The verified final forms contain six, six, six, five, and six data-entry fields, respectively. Only the production-cost module retained a documented initial count of ten fields, so the study does not claim a measured reduction across all modules. The solar-energy module documents utilization conditions but does not quantify energy savings or causal production effects. The findings support feasibility in one partner setting and require multi-site validation using formal usability, accuracy, time, and metered-energy measures.
Pengaruh Penggunaan LPG 3 Kg terhadap Efisiensi Produksi Usaha Mikro di Jalan Boulevard 2 Sindulang, Kota Manado Ajeng Safitri Cahyani Rianto; Jemmry Recy Winokan; Misael Aldo Walangitan; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2739

Abstract

This study aims to determine the effect of using 3 kg LPG on the production efficiency of micro-enterprises located on Jalan Boulevard 2, Sindulang, Manado City. The use of 3 kg LPG represents an energy-related production factor that supports the smooth operation of production processes, particularly for micro-enterprises in the culinary sector. This is a quantitative study employing an associative approach. Data collection was conducted through observation and the distribution of questionnaires to micro-enterprise owners on Jalan Boulevard 2, Sindulang, Manado City. While the exact population size was unknown, a sample of 43 respondents was selected using Cochran's formula and a non-probability sampling technique—specifically, purposive sampling. Data analysis was performed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the aid of SmartPLS 4 software. The results indicate that the use of 3 kg LPG has a positive and significant effect on production efficiency. This is evidenced by a path coefficient of 0.682, a T-statistic of 9.751, and a P-value of 0.000. The R-square value of 0.466 indicates that the use of 3 kg LPG explains 46.6% of the variance in production efficiency, while the remaining 53.4% ​​is explained by factors outside the research model. These findings demonstrate that the more optimally 3 kg LPG is utilized in production activities, the higher the production efficiency micro-enterprise owners can achieve.
Co-Authors Ajeng Safitri Cahyani Rianto Arief Perdana Kumaat Bervie Fransel Rondonuwu Efendy Rasjid Floren Agensia Sinaga Gratia Natrina Kaparang Immanuel Christian Pontorondo Jemmry Recy Winokan Melky Krisna Elia Paendong Offel Arianti Rumagit Putri Harunja