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All Journal Jurnal Ekonomi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Seminar Nasional Produk Terapan Unggulan Vokasi MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN JURNAL PENELITIAN BISNIS EDUCATIONE: Journal of Education Research and Review
Bervie Fransel Rondonuwu
Magister Management, Fakultas Ekonomi dan Bisnis Universitas Klabat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Transportation Other

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BRAND GESTALT AS A KEY DETERMINANT OF TOURIST SATISFACTION AND LOYALTY: EMPIRICAL STUDY OF SUPER-PRIORITY DESTINATION LIKUPANG Bervie Fransel Rondonuwu; Deske W. Mandagi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Numerous researchers have conducted scholarly studies on the impact of tourist destinations on tourists' satisfaction and loyalty. However, research on the correlation between brand gestalt and tourist satisfaction and loyalty is still in its nascent stages. This study endeavors to investigate the effect of brand gestalt, which comprises diverse dimensions, including storyscape, sensescape, servicescape, and stakeholders, on the satisfaction and loyalty of local tourists in the Likupang beach tourism area of North Minahasa. A descriptive quantitative design was implemented, and primary data was gathered through a survey of 161 respondents who visited the Likupang beach tourism area of North Minahasa. Data analysis was performed using the Structural Equation Model (SEM), aided by the SmartPLS statistical application. The findings indicate that the sensescape and stakeholder dimensions are crucial predictors of tourist satisfaction. Additionally, the sensescape dimension exerts a significant and positive influence on tourist loyalty.
Alasan Pria Dalam Membeli Sampo Wanita: Studi Keputusan Pembelian Walangitan, Misael Aldo; Rondonuwu, Bervie Fransel; Pontorondo, Immanuel Christian; Sinaga, Floren Agnesia
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i2.770

Abstract

This research aimedto determine the reasons behind men's purchasing decisions for women's shampoo products. This research was conducted in the Manado State Polytechnic environment, with a sample consisting of male students of the Manado State Polytechnic. The research method used is qualitative, with a bold interview approach via Google Forms. This research identifies several reasons that influence men's purchasing decisions regarding women's shampoo, which are then determined to be factors that influence purchasing decisions. The factors identified are product quality, smell andsocial influence. These findings provide deeper insight into male consumers' behaviortowards products marketed to women.
Perlindungan Hukum Terhadap Data Privasi Konsumen E-Commerce Yang Menjadi Korban Kejahatan Siber Pontorondo, Immanuel; Walangitan, Misael Aldo; Rondonuwu, Bervie Fransel
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i2.794

Abstract

Technology has become a vital part of Indonesian business activities. Currently in Indonesia, regulations regarding e-commerce are regulated in Law Number 11 of 2008 which has been amended to Law Number 19 of 2016 concerning Electronic Information and Transactions, Law Number 7 of 2014 concerning Trade and Government Regulation Number 80 of 2019 concerning Trade through Electronic Systems. In this research, the method used is normative research method, which in its construction includes analyzing problems by managing data obtained from laws and regulations (statue approach) as the basis of research. Seeing the rapid progressiveness of technology, e-commerce transactions have become an integral part of people's lives. This progress can be seen in transaction tools that only use electronic goods through financial applications which have now become a platform for conducting trading activities. In conclusion, consumers as data subjects are also given significant legal rights. In Articles 7-13 of the Personal Data Protection Law, various data subject rights are mentioned, including the right to obtain information regarding the clarity of the identity of the party requesting the data, the right to access and correct the data, the right to erasure, and the right to withdraw consent. The exercise of these rights becomes a juridical instrument to control the use of the data.
LEGAL PROTECTION FOR TOURISTS IN AIR-TRAVEL TOUR PACKAGES IN INDONESIA: MAPPING AIRLINE RIGHTS–OBLIGATIONS AND THE NEED FOR JOINT LIABILITY STANDARDS Diane Tangian; Bernadain Dainty Polii; Immanuel Christian Pontorondo; Bervie Fransel Rondonuwu
EDUCATIONE Volume 4, Issue 1, January 2026
Publisher : CV. TOTUS TUUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59397/edu.v4i1.184

Abstract

Air transportation is the backbone of tourist mobility in Indonesia, particularly within tour packages that bundle flights, accommodation, and destination activities. When disruptions occur—such as delays, cancellations, schedule changes, or overbooking—tourists often suffer “chain losses,” including forfeited hotel bookings and prepaid activities. Although Indonesia has sectoral legal instruments (aviation, tourism, and consumer protection), responsibility allocation in multi-party tour packages remains fragmented, creating uncertainty regarding who must compensate tourists beyond the airline ticket. This study aims to analyze the scope and limits of airline rights and obligations in flight-based tour packages, and to evaluate the adequacy of legal protection for tourists within tripartite relations involving airlines, travel agents, and destination service providers. Using a normative juridical method—combining statute and conceptual approaches with legal principle analysis—this research maps relevant norms and tests their coherence against principles of fairness, legal certainty, and consumer protection. The findings indicate that normative protection formally exists, yet implementation is ineffective because integrated contract standards are absent and joint liability among tourism businesses is not explicitly regulated. The study concludes that regulatory harmonization is required, alongside standardized tour-package contracts that clearly stipulate rights, obligations, risk allocation, compensation mechanisms for chain losses, and accessible dispute resolution. Future research should incorporate empirical case analysis of dispute outcomes, comparative models of joint liability in other jurisdictions, and regulatory impact assessments to test feasibility and enforcement pathways.
Analisis Konseptual Smart Energy Management System Terintegrasi Artificial Intelligence untuk Mendukung Ekosistem Hijau Berkelanjutan Lambonan, Oldi Malfri; Korompis, Sintia Nurani; Rondonuwu, Bervie Fransel
Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Vol 5 No 1 (2026): Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Ke-6 Politeknik Negeri
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Manado

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Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya kebutuhan pengelolaan energi yang efisien, cerdas, adaptif, dan berorientasi pada keberlanjutan lingkungan. Smart Energy Management System terintegrasi Artificial Intelligence dipandang sebagai pendekatan potensial untuk mendukung efisiensi penggunaan energi, pengurangan pemborosan, serta penguatan ekosistem hijau berkelanjutan. Penelitian ini bertujuan untuk menganalisis secara konseptual integrasi sistem manajemen energi cerdas dengan Artificial Intelligence dalam mendukung pengelolaan energi berbasis data. Metode yang digunakan adalah studi literatur konseptual melalui penelusuran, analisis, dan sintesis konsep fisika energi, efisiensi energi, smart energy system, Artificial Intelligence, dan keberlanjutan lingkungan. Hasil kajian menunjukkan bahwa integrasi Artificial Intelligence dalam SEMS berperan dalam prediksi konsumsi energi, deteksi pemborosan, klasifikasi pola penggunaan, dan rekomendasi efisiensi. Hasil utama penelitian berupa arsitektur konseptual SEMS-AI yang mencakup input data energi, akuisisi data, database, pra-pemrosesan, modul AI, dashboard monitoring, rekomendasi efisiensi, estimasi dampak lingkungan, dan umpan balik keputusan. Model ini penting sebagai dasar pengembangan sistem energi cerdas untuk mendukung efisiensi energi, pengambilan keputusan berbasis data, dan ekosistem hijau berkelanjutan.
TANTANGAN PENGELOLAAN SUMBER DAYA MANUSIA DALAM PROGRAM INKUBATOR BISNIS; STUDI KASUS DI POLITEKNIK NEGERI MANADO Rondonuwu, Bervie Fransel; Maramis, Diana Roweina Suzana; Langi, Cysca J.; Wollah, Meidy; Pessak, Romana Octavia Debora
MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN Vol. 8 No. 1 (2026): MANAJEMEN, ADMINISTRASI BISNIS DAN PEMASARAN
Publisher : Jurusan Administrasi Bisnis Politeknik Negeri Manado

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Abstract

This study aims to explore and analyze the challenges of human resource (HR) management in the business incubator program at Politeknik Negeri Manado, a vocational higher education institution in North Sulawesi, Indonesia. Using a qualitative case study design based on Robert K. Yin's (2018) framework, data were collected through semi-structured in-depth interviews with seven key informants comprising the incubator coordinator, faculty mentors, the department head, and the vice-director for student affairs. Document analysis served as a supplementary data source. Thematic analysis following Braun and Clarke's (2006) six-phase procedure was applied to the data. Findings reveal four major HR challenges: (1) role conflict experienced by lecturers serving simultaneously as incubator managers; (2) insufficient managerial and entrepreneurial competence among incubator staff (3) the absence of a formal recruitment and assignment system for incubator managers; and (4) limited access to capacity-building training. These findings contribute to the underexplored literature on HR management in vocational college incubators in Eastern Indonesia and provide actionable recommendations for institutional policymakers to strengthen the sustainability of business incubator programs.
SCARCITY-DRIVEN FOMO MARKETING IN FACEBOOK PROMOTIONAL COPY: A QUALITATIVE CONTENT ANALYSIS OF RETAIL ADVERTISING Misael Aldo Walangitan; Floren Agensia Sinaga; Bervie Fransel Rondonuwu; Immanuel Christian Pontorondo; Arief Perdana Kumaat
EDUCATIONE Volume 4, Issue 2, July 2026
Publisher : CV. TOTUS TUUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59397/edu.v4i2.272

Abstract

Social media retailers increasingly use scarcity-oriented copy to make promotional offers appear urgent, limited, and socially desirable. This study aimed to identify and explain how Fear of Missing Out (FOMO)-related cues are linguistically constructed in Facebook retail promotional copy. A qualitative descriptive content analysis was conducted on 24 purposively selected public Facebook advertisement posts from retail sellers in North Sulawesi, Indonesia. The unit of analysis was each caption or visual-text expression that represented time scarcity, quantity scarcity, or social proof. Data were transcribed, anonymized, and coded using an operational codebook adapted from persuasion and FOMO literature. The analysis identified 29 cue occurrences across the 24 posts. Time scarcity was the most frequent cue with 14 occurrences, mainly expressed through same-day offers, promo deadlines, and limited promotional periods. Quantity scarcity appeared 13 times through remaining-stock statements, limited-unit claims, and first-come-first-served expressions. Social proof appeared only twice and did not stand independently, as both occurrences were combined with time scarcity. These findings indicate that local Facebook retail copy constructs FOMO primarily through temporal and quantitative limitation cues rather than through social validation alone. The study contributes to digital marketing communication by clarifying how scarcity-driven FOMO cues are textualized in local promotional discourse. Its limitation is that it analyzes advertising texts, not consumer responses; therefore, behavioral effects require further research.
Co-Authors Agnesia, Floren Arief Perdana Kumaat Bernadain Dainty Polii Deske W. Mandagi Diane Tangian Floren Agensia Sinaga Immanuel Christian Pontorondo Langi, Cysca J. Maramis, Diana Roweina Suzana Misael Aldo Walangitan Oldi Malfri Lambonan Pessak, Romana Octavia Debora Pontorondo, Immanuel Christian Sintia Nurani Korompis Walangitan, Misael Aldo Wollah, Meidy