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All Journal Jurnal Ekonomi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Bervie Fransel Rondonuwu
Magister Management, Fakultas Ekonomi dan Bisnis Universitas Klabat
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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BRAND GESTALT AS A KEY DETERMINANT OF TOURIST SATISFACTION AND LOYALTY: EMPIRICAL STUDY OF SUPER-PRIORITY DESTINATION LIKUPANG Bervie Fransel Rondonuwu; Deske W. Mandagi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Numerous researchers have conducted scholarly studies on the impact of tourist destinations on tourists' satisfaction and loyalty. However, research on the correlation between brand gestalt and tourist satisfaction and loyalty is still in its nascent stages. This study endeavors to investigate the effect of brand gestalt, which comprises diverse dimensions, including storyscape, sensescape, servicescape, and stakeholders, on the satisfaction and loyalty of local tourists in the Likupang beach tourism area of North Minahasa. A descriptive quantitative design was implemented, and primary data was gathered through a survey of 161 respondents who visited the Likupang beach tourism area of North Minahasa. Data analysis was performed using the Structural Equation Model (SEM), aided by the SmartPLS statistical application. The findings indicate that the sensescape and stakeholder dimensions are crucial predictors of tourist satisfaction. Additionally, the sensescape dimension exerts a significant and positive influence on tourist loyalty.
Alasan Pria Dalam Membeli Sampo Wanita: Studi Keputusan Pembelian Walangitan, Misael Aldo; Rondonuwu, Bervie Fransel; Pontorondo, Immanuel Christian; Sinaga, Floren Agnesia
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i2.770

Abstract

This research aimedto determine the reasons behind men's purchasing decisions for women's shampoo products. This research was conducted in the Manado State Polytechnic environment, with a sample consisting of male students of the Manado State Polytechnic. The research method used is qualitative, with a bold interview approach via Google Forms. This research identifies several reasons that influence men's purchasing decisions regarding women's shampoo, which are then determined to be factors that influence purchasing decisions. The factors identified are product quality, smell andsocial influence. These findings provide deeper insight into male consumers' behaviortowards products marketed to women.
Perlindungan Hukum Terhadap Data Privasi Konsumen E-Commerce Yang Menjadi Korban Kejahatan Siber Pontorondo, Immanuel; Walangitan, Misael Aldo; Rondonuwu, Bervie Fransel
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i2.794

Abstract

Technology has become a vital part of Indonesian business activities. Currently in Indonesia, regulations regarding e-commerce are regulated in Law Number 11 of 2008 which has been amended to Law Number 19 of 2016 concerning Electronic Information and Transactions, Law Number 7 of 2014 concerning Trade and Government Regulation Number 80 of 2019 concerning Trade through Electronic Systems. In this research, the method used is normative research method, which in its construction includes analyzing problems by managing data obtained from laws and regulations (statue approach) as the basis of research. Seeing the rapid progressiveness of technology, e-commerce transactions have become an integral part of people's lives. This progress can be seen in transaction tools that only use electronic goods through financial applications which have now become a platform for conducting trading activities. In conclusion, consumers as data subjects are also given significant legal rights. In Articles 7-13 of the Personal Data Protection Law, various data subject rights are mentioned, including the right to obtain information regarding the clarity of the identity of the party requesting the data, the right to access and correct the data, the right to erasure, and the right to withdraw consent. The exercise of these rights becomes a juridical instrument to control the use of the data.
Co-Authors Agnesia, Floren Deske W. Mandagi Pontorondo, Immanuel Christian Walangitan, Misael Aldo