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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Manajemen dan Bisnis Multicore International Journal of Multidisciplinary (MIJM)
Tata Heru Prabawa
Sekolah Tinggi Ilmu Pelayaran Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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Green Branding and Maritime Service Marketing: How Environmental Certification Shapes Customer Loyalty and Competitive Positioning Among Global Shipping Companies Tata Heru Prabawa
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7276

Abstract

The maritime industry is under increasing pressure to integrate environmental sustainability practices into its commercial operations, reshaping the way shipping companies position themselves in global markets. This study explores the role of environmental certification systems—such as Green Award, ISO 14001, and IMO environmental compliance frameworks—as green branding tools that impact customer loyalty and competitive positioning within the global shipping industry. Utilizing a qualitative research approach, the study employs thematic analysis of in-depth interviews conducted with a diverse range of maritime industry stakeholders, including port operators, freight forwarders, shipping lines, and regulatory bodies. The findings highlight that environmental certification enhances brand credibility, fosters stronger business-to-business (B2B) customer retention, and enables competitive differentiation in increasingly eco-conscious markets. By bridging the gap between environmental compliance and commercial performance, the study makes a significant contribution to maritime marketing literature, illustrating how green branding strategies can serve as a key driver of business success in the context of the global shipping industry's sustainability-driven transformation.
From Classroom to Coastline: Integrating Sustainability, Green Technology, and ESG Leadership into Maritime Vocational Curricula Tata Heru Prabawa; Chanra Purnama; Irfan Faozun
Multicore International Journal of Multidisciplinary (MIJM) Vol. 2 No. 2 (2026): November
Publisher : Marasofi International Media and Publishing (MIMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64123/mijm.v2.i2.2

Abstract

The transition toward low-carbon and environmentally responsible shipping is creating new competency requirements for maritime vocational graduates. This study examined the gap between sustainability competencies required by the maritime industry and those addressed in Nautika curricula, developed a Green Compass curriculum framework, and evaluated its initial instructional effectiveness. A sequential mixed-methods design was conducted across AMANJAYA, AMD, and STMT Malahayati from April 2025 to January 2026. The study involved 180 cadets and 15 industry stakeholders in the needs analysis, a 20-expert Delphi panel for framework validation, and a six-week pilot involving 60 cadets and a 60-cadet comparison group. Baseline competency was low, particularly in ESG Leadership (M=2.18/5.00), followed by Green Port Operations (M=2.61) and Technical Green Competency (M=2.84). Sustainability content represented approximately 5.3% of mapped curriculum contact hours, while ESG Leadership was not explicitly addressed. The pilot produced significant improvements in all domains, with the strongest gain in ESG Leadership (d=2.12). Delphi validation reached 88.4% consensus. The findings support integrating technical green competencies, green port operations, and ESG literacy into existing Nautika courses through interdisciplinary curriculum integration and lecturer professional development.
Integrating Decarbonization and Green Shipping Knowledge into Maritime Curriculum: Stakeholder Perspectives from Cadets and Industry Veterans Tata Heru Prabawa; Marihot Simanjuntak; Niken Sitalaksmi Widjaja; Brenhard Mangatur Tampubolon; Suparman
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i3.7746

Abstract

The International Maritime Organization's 2050 net-zero emissions target has fundamentally reshaped the competency requirements for maritime professionals worldwide. This study examines stakeholder perceptions of decarbonization and green shipping knowledge integration within the maritime curriculum at Sekolah Tinggi Ilmu Pelayaran (STIP) Jakarta, in North Jakarta, Indonesia. Using a qualitative multi-stakeholder methodology, data were gathered from 71 respondents including cadets across three academic majors, former seafarer-lecturers, veteran officers, management lecturers, industry practitioners, and former senior transportation officials. Thematic analysis, cross-group comparisons, and narrative synthesis were applied. Overall curriculum integration scored a mean of 3.20 on a five-point scale, with IMO 2050 awareness relatively established but sustainability pedagogy and alternative fuel knowledge critically underdeveloped. A pronounced industry-curriculum gap was identified, with cadets scoring significantly lower than industry practitioners. The study proposes a structured green curriculum framework aligned with IMO standards and STCW conventions, with implications for curriculum developers, institutional policymakers, and national maritime education governance.
Co-Authors Brenhard Mangatur Tampubolon Chanra Purnama Irfan Faozun Niken Sitalaksmi Widjaja Simanjuntak, Marihot Suparman