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Faktor Yang Mempengaruhi Minat Penggunaan Mobile Banking Harries Arizonia Ismail; Tri Purwani
Journal of Economics and Business Vol 3, No 2 (2021): November
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47729/indicators.v3i2.99

This study aims to analyze the five hypotheses proposed including the effect of perceived suitability on perceived usefulness, the effect of perceived suitability on perceived ease of use, the effect of perceived ease of use on perceived usefulness, the effect of perceived usefulness on intention to use and the effect of perceived ease of use on intention to use. The population in this study were students of AKI University in Semarang. The sampling technique used was purposive sampling. The number of samples represented 94 respondents. The data collected were analyzed using the Structural Equation Modeling (SEM) approach and processed with the AMOS program. The result of the hypothesis shows the influence of perceived compatibility toward perceived usefulness is positively, the influence of perceived compatibility toward perceived ease of use is positively, the influence of perceived ease of use toward perceived usefulness is positively, the influence of perceived usefulness toward intention to use is is positively, and also the influence of perceived ease of use toward intention to use is positively. The results of this study prove that intention to use Mobile Banking is influenced by the perception of usefulness and the perception of ease of use which is influenced by the perceived suitability factor.

Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online Harries Arizonia Ismail; Emi . Trimiati; Yani . Prihati
Al Tijarah Vol 6, No 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5603

The development of this conceptual model is directed to encourage consumer purchases of products where this process occurs by online. The research model developed is called a synergy factor which includes system factors, internal factors, external factors and product factors. Each of these factors has characteristics in the form of variables consisting of website aesthetics from system factors, availability of money from internal factors, word of mouth from external factors and price perception of product factors. These four elements will determine the interest that will ultimately drive the purchase. The process in this research model is not in purchases that generally occur but in impulsive purchases or purchases without planning.

PERAN KEMARITIMAN INDONESIA DI MATA DUNIA Harries Arizonia Ismail; Erawati Kartika
JURNAL SAINS DAN TEKNOLOGI MARITIM Vol 20, No 1 (2019): September
Publisher : UNIMAR AMNI Semarang

The purpose of choosing this study is to examine Indonesia's vision as a world maritime axis. This vision is very important because it is nominated by President Joko Widodo in the speech on the official opening of the 2018 Our Ocean Conference (OCC) event in Nusa Dua, Bali, Monday (10/29/2018). This vision is becoming more important since Indonesia still encountered by maritime problems, such as security and financial issues, which are suspected to be attaching that vision. This study is using heuristic and eclectic methods. This is a descriptive qualitative philosophical study that will be centered on the President's speech and the reporting of national newspapers on maritime issues, which have the opportunity to raise nation and state ethical issues. Realizing that Indonesia's vision as a global maritime axis must be coming true in order to format Indonesian roles on maritime subject in the eye of the world.Keywords : Maritime; Indonesia world maritime axis, Our Ocean Conference heuristic, Eeclectic, Philosophical study Tujuan penulisan ini adalah untuk mengkaji visi Indonesia sebagai poros maritim dunia. Visi ini begitu penting karena dipidatokan oleh bapak Presiden Joko Widodo dalam rangka pembukaan resmi ajang Our Ocean Conference (OCC) 2018 di Nusa Dua, Bali, Senin (29/10/2018). Visi ini semakin penting ketika masih banyak dijumpai problem kelautan kita, seperti masalah keamanan dan perekonomian yang ditengarai akan melemahkan visi tersebut. Melalui metode heuristis dan eklektik, kajian filosofis berjenis deskriptif kualitatif ini akan berpusat pada pidato Presiden dan pemberitaan surat kabar nasional tentang problem kemaritiman, yang berpeluang memunculkan problem etis berbangsa dan bernegara. Hasilnya, visi Indonesia sebagai poros maritim dunia harus tetap diwujudkan demi terwujudnya peran kemaritiman Indonesia di mata dunia.Kata kunci : Kemaritiman, Indonesia poros maritim dunia, Our Ocean Conference, Heuristis, Eklektik, Kajian filosofis

Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online Harries Arizonia Ismail; Emi . Trimiati; Yani . Prihati
Al Tijarah Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5603

The development of this conceptual model is directed to encourage consumer purchases of products where this process occurs by online. The research model developed is called a synergy factor which includes system factors, internal factors, external factors and product factors. Each of these factors has characteristics in the form of variables consisting of website aesthetics from system factors, availability of money from internal factors, word of mouth from external factors and price perception of product factors. These four elements will determine the interest that will ultimately drive the purchase. The process in this research model is not in purchases that generally occur but in impulsive purchases or purchases without planning.

Brand Awareness dan Celebrity Endorser dalam Memediasi Pengaruh Shopping Lifestyle terhadap Keputusan Pembelian Produk secara Online pada Marketplace Shopee Harries Arizonia Ismail; Suhaji Suhaji; Nuswantoro Setyadi Pradono
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 1 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i1.305

Penelitian ini mengenai keputusan pembelian dengan tujuan untuk menganalisis pengaruh shopping lifestyle terhadap brand awareness, pengaruh shopping lifestyle terhadap celebrity endorser, pengaruh brand awareness terhadap keputusan pembelian, pengaruh celebrity endorser terhadap keputusan pembelian, pengaruh shopping lifestyle terhadap pembelian produk, pengaruh shopping lifestyle terhadap keputusan pembelian dengan brand awareness sebagai variabel mediasi dan pengaruh shopping lifestyle terhadap keputusan pembelian dengan celebrity endorser sebagai variabel mediasi. Teknik pengambilan sampel menggunakan purposive sampling melibatkan 118 responden dari mahasiswa Fakultas Ekonomika dan Bisnis jurusan Manajemen Universitas AKI yang pernah setidaknya dua kali melakukan pembelian produk pada online marketplace shopee. Data yang terkumpul dianalisis dengan menggunakan analisis jalur dan diolah dengan program SPSS versi 22.0. Hasil pengujian menunjukkan shopping lifestyle berpengaruh positif dan signifikan terhadap brand awareness. shopping lifestyle berpengaruh positif dan signifikan terhadap celebrity endorser. Brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian. Celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian. Shopping lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand awareness memediasi pengaruh shopping lifestyle terhadap keputusan pembelian. Celebrity endorser memediasi pengaruh shopping lifestyle terhadap keputusan pembelian.

Rancang Bangun Website E-Commerce Sebagai Media Promosi dan Peningkatan Penjualan pada Toko Sevent Sport Muhammad Aziz Hidayatulloh; Alexander Dharmawan; Harries Arizonia Ismail
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.9830

The development of information technology and the internet has brought significant changes to the business world, including the trade sector. The use of e-commerce websites today is not only a means of buying and selling but also serves as an effective promotional tool to expand market reach. Sevent Sport, a sports equipment provider, requires a system capable of supporting digital promotional and sales activities to compete with similar stores and meet the needs of customers who increasingly prioritize ease and speed of transactions. This research aims to design and build an e-commerce website that can be used as a promotional tool and increase sales at Sevent Sport. The methodology used is the Waterfall system development model, which consists of the stages of needs analysis, design, implementation, testing, and maintenance. The needs analysis was conducted to identify the problems encountered and the required features, such as a product catalog, shopping cart, ordering system, payment integration, product management, discount promotions, and transaction reports. The system design was created using UML diagrams and then implemented using the PHP programming language, a MySQL database, and a web-based supporting framework. The research results show that the e-commerce website is able to display product information in a structured manner, facilitate ordering and payment processes, and simplify the store owner's management of promotions and sales reports. Based on the results of the system testing conducted using the black box testing method, all key features functioned according to user needs. With this e-commerce website, Toko Sevent Sport can improve promotional effectiveness, expand its marketing reach, and support sales growth in the digital era.

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