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All Journal Al Tijarah Eksis: Jurnal Riset Ekonomi dan Bisnis JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) JURNAL SAINS DAN TEKNOLOGI MARITIM
K. Emi Trimiati
Fakultas Ekonomika Dan Bisnis, Universitas AKI Semarang
Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation

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Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online Harries Arizonia Ismail; Emi . Trimiati; Yani . Prihati
Al Tijarah Vol 6, No 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5603

Abstract

The development of this conceptual model is directed to encourage consumer purchases of products where this process occurs by online. The research model developed is called a synergy factor which includes system factors, internal factors, external factors and product factors. Each of these factors has characteristics in the form of variables consisting of website aesthetics from system factors, availability of money from internal factors, word of mouth from external factors and price perception of product factors. These four elements will determine the interest that will ultimately drive the purchase. The process in this research model is not in purchases that generally occur but in impulsive purchases or purchases without planning.
ANALISA FAKTOR FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS NELAYAN DI KAWASAN TAMBAK LOROK K. Emi Trimiati
JURNAL SAINS DAN TEKNOLOGI MARITIM Vol 17, No 2 (2018): Maret
Publisher : UNIMAR AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.974 KB) | DOI: 10.33556/jstm.v0i2.176

Abstract

The main goal of this research is to know factors that influenced fishermen’s productivity at Tambak Lorok area. This research used primary data which used questionnaires to 100 respondents. The data was analyzed using Multiple Linier Regression Model. The result of the analysis showed that the capital and equipment was significant influence to the fisherman. To increase the fishermen productivity at Tambak Lorok area, the local government needs to seek a working capital and equipment, which in result could increase the fisherman catch & welfare.Keywords : Fishermen’s Productivity, Capital, Equipment Tujuan utama penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi produktivitas nelayan di Kawasan Tambak Lorok . Penelitian ini menggunakan data primer berupa data yang diperoleh dari pembagian kuisioner kepada 100 responden. Data diuji dan dianalisis menggunakan metode Multiple Linear Regressian Model . Hasil analisis menunjukkan bahwa modal dan peralatan berpengaruh signifikan terhadap produksi nelayan. Untuk mendorong peningkatan produksi nelayan, pemerintah daerah perlu mencari solusi untuk mendapatkan modal kerja dan bantuan peralatan agar dapat meningkatkan hasil tangkapannya (produksi) guna kesejahteraan nelayan.Kata kunci : Produktivitas Nelayan, Modal, Peralatan
Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online Harries Arizonia Ismail; Emi . Trimiati; Yani . Prihati
Al Tijarah Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5603

Abstract

The development of this conceptual model is directed to encourage consumer purchases of products where this process occurs by online. The research model developed is called a synergy factor which includes system factors, internal factors, external factors and product factors. Each of these factors has characteristics in the form of variables consisting of website aesthetics from system factors, availability of money from internal factors, word of mouth from external factors and price perception of product factors. These four elements will determine the interest that will ultimately drive the purchase. The process in this research model is not in purchases that generally occur but in impulsive purchases or purchases without planning.
BEYOND PROMOTIONS AND STORE ATMOSPHERE: BRAND IMAGE DRIVES PURCHASES AT WARUNG MADURA Davina Shafa Felisa; K. Emi Trimiati
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 21 No. 1 (2026): April (2026) - September (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v21i1.1680

Abstract

Introduction: Warung Madura is a community-based convenience retail format operated predominantly by Madurese entrepreneurs and characterized by extended operating hours, accessible neighborhood locations, fast service, and the availability of daily necessities. Despite its rapid growth in urban retail markets, limited empirical evidence explains which marketing factors shape consumers’ purchase decisions in this informal retail format. This study examines the effects of promotion, store atmosphere, and brand image on purchase decisions at Warung Madura in East Semarang. Methods: A quantitative explanatory design was employed using a structured questionnaire distributed to 100 consumers who had purchased products from Warung Madura within the previous week. Data were analyzed using IBM SPSS Statistics 27 through validity and reliability testing, classical assumption tests, and multiple linear regression. Results: Promotion and store atmosphere show positive but insignificant effects on purchase decisions, whereas brand image has a positive and significant effect and emerges as the dominant predictor. The model explains 55.9% of the variance in purchase decisions. Discussion: The findings indicate that purchase decisions in Warung Madura are driven more by trust, familiarity, reliability, and collective brand perception than by formal promotion or physical store ambience. This study extends retail marketing literature by highlighting brand image as a key strategic asset in community-based convenience retail
Pelatihan Penetapan Sistem Informasi Akuntansi untuk Pengambilan Keputusan Manajerial di CV. Fajar Anugrah Persada Kota Semarang Ahmad Muhid; K. Emi Trimiati; Wahyu Tri Astuti; Raden Rara Ayu Widaningsih
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.3120

Abstract

This study aims to analyze the effectiveness of implementing an Accounting Information System (AIS) in improving the quality of managerial decision-making at CV. Fajar Anugrah Persada. Utilizing a structured assistance method, this research explores the transformation from conventional recording systems to the digitalization of financial reporting. The results indicate that AIS implementation significantly accelerates the reporting cycle and provides accurate data for management in operational strategies. These findings confirm that AIS quality is positively correlated with successful strategic decision-making and overall organizational efficiency. The digitalization of financial information has proven to be a determinant variable in strengthening the company's competitiveness in a dynamic market.
Co-Authors Ahmad Muhid Davina Shafa Felisa Ismail, Harries Arizonia Raden Rara Ayu Widaningsih Wahyu Tri Astuti Yani . Prihati