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All Journal JAIM (Jurnal Abdi Masyarakat) Warta Ikatan Sarjana Komunikasi Indonesia Caraka : Indonesia Journal of Communication
Yogantari, Made Vairagya
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Konten Visual Pengguna Media Sosial Sebagai Promosi Organik Pariwisata Pulau Gili, Lombok, Nusa Tenggara Barat Yogantari, Made Vairagya
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.175

Abstract

This study aims to analyze the potential of user-generated content (UGC) in promoting tourism in Gili Islands. Employing a qualitative descriptive approach, this research identifies and analyzes visual content uploaded on social media by various tourism stakeholders in Gili Islands. Direct field surveys revealed that UGC has successfully cultivated a positive image of Gili Islands as an attractive tourist destination, particularly regarding its natural beauty, activities, and culinary experiences. This content not only serves as personal branding but also as an effective organic promotional tool in attracting potential tourists. Furthermore, the study uncovers a gap between users' technical capabilities in utilizing social media and their understanding of the potential of social media as a tourism promotion tool. Based on these findings, this study recommends further efforts to enhance the digital literacy of tourism stakeholders and encourage the optimal utilization of social media in promoting Gili Islands. Key Words: Visual content, user-generated content, social media, organic promotion, Gili Island
INOVASI ECO-CRAFT BERBASIS LIMBAH KULIT KERANG LAUT UNTUK PEMBERDAYAAN UMKM AYU & BAGUS COLLECTION DI DESA SERANGAN Nutrisia Dewi, Ni Made Emmi; Wika Artawan, I Kadek; Agung Kepakisan Mandala, I Gusti Ngurah; Pradnya Paramita, Ni Kadek Ayu; Asteria Putri, Putu Yudha; Emilika Budi Lestari, Ni Putu; Pranajaya, I Kadek; Prasiani, Ni Komang; Yogantari, Made Vairagya; Dwi Mahadipta, Ngurah Gede; Sintia Dewi, Ni Kadek Tarisa
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6915

Abstract

Serangan Village, as a coastal area, generates a large amount of shell waste that has the potential to be processed into products with economic value. This community service program aims to enhance the capacity of Ayu & Bagus Collection MSMEs in Serangan Village through eco-craft innovations based on marine shell waste. The implementation methods include needs assessment, training, mentoring, and the provision of supporting facilities. The training covers product design based on local wisdom, business management, digital marketing strategies, and the use of technology in production and promotion. In addition, the community service team provided various supporting tools, such as production and finishing equipment, funded by a grant from the Directorate of Research, Technology, and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology, in the 2025 Fiscal Year. The results indicate an increase in product quantity, improved skills of partners in producing more creative eco-craft designs, more structured business management, and better utilization of digital media for marketing. The provision of equipment also supports business sustainability by accelerating production and improving product quality. This program contributes directly to the empowerment of MSMEs and environmental preservation through the utilization of shell waste. Thus, the collaboration of training and facility provision demonstrates a potential model of community empowerment through eco-craft that is competitive, sustainable, and rooted in local potential.
Retorika Kuasa Menuju Budaya Resistensi Digital: Krisis Komunikasi Pejabat Indonesia pada Media Massa Yudha, Anak Agung Ngurah Bagus Kesuma; Yogantari, Made Vairagya
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.362

Abstract

Abstract - Words are meant to serve as bridges, not walls. However, within the current landscape of political communication in Indonesia, public officials' statements often deepen the divide between the ruling power and the people. This study examines how state officials’ communication—through unequal and non-empathetic rhetoric—creates dissonance that erodes public trust. Employing a qualitative approach grounded in an interpretive-critical paradigm, this research analyzes ten official statements drawn from national media coverage in 2025, where political communication failed to respond to social realities in a just and humane manner. The theoretical framework employed includes Agenda Setting Theory, Symbolic Domination, and Crisis Communication. Critical discourse analysis is used to uncover hidden layers of meaning embedded in official rhetoric, dissect power relations, and understand the dynamics of social representation constructed within the digital public sphere. The findings reveal that the pattern of politically insensitive communication within Indonesia's current administration, as reflected in digital mass media, accelerates the degradation of governmental legitimacy, amplifies digital resistance, and widens the gap between the state and its citizens. In a world increasingly connected through technology, it is ironically fractured emotionally. This research serves as a reminder that genuine democracy can only flourish in a communicative space that is equal, honest, and empathetic—across both digital and physical platforms of information exchange.Keywords: political communication; social dissonance; crisis of representation; digital public sphere; civic resistance. Abstrak - Kata-kata seharusnya menjadi jembatan, bukan tembok. Namun dalam lanskap komunikasi politik Indonesia hari ini, ujaran para pejabat sering kali membentang jurang antara kekuasaan dan rakyat. Penelitian ini membedah bagaimana komunikasi pejabat negara, melalui ujaran-ujaran yang timpang dan tidak empatik, menciptakan disonansi yang merusak kepercayaan publik. Dengan menggunakan pendekatan kualitatif berparadigma interpretatif-kritis, penelitian ini menganalisis sepuluh pernyataan pejabat yang diambil dari pemberitaan media nasional dalam tahun 2025, di mana komunikasi politik gagal merespons kenyataan sosial secara adil dan manusiawi. Kerangka teori yang digunakan meliputi Teori Agenda Setting, Dominasi Simbolik dan Komunikasi Krisis. Metode analisis wacana kritis juga digunakan untuk menggali lapisan makna yang tersembunyi. Metode analisis wacana kritis digunakan untuk menggali lapisan makna yang tersembunyi di balik retorika pejabat, membedah relasi kuasa, serta memahami dinamika representasi sosial yang terbangun dalam ruang publik digital. Hasil penelitian menunjukkan bahwasanya pola komunikasi politik yang nir-sensitif pada pemerintahan Indonesia saat ini, yang tercermin melalui media massa digital, mempercepat degradasi legitimasi pemerintah, menguatkan resistensi digital, dan “memperlebar jarak” antara negara dan warganya. Di tengah dunia yang semakin terhubung secara teknologi, namun sayangnya, retak secara emosional. Penelitian ini menjadi pengingat bahwa demokrasi sejati hanya bisa tumbuh dalam ruang percakapan yang setara, jujur nan empatik. Dalam berbagai ruang penyaluran informasi baik secara digital maupun secara nyata.Kata kunci: komunikasi politik; disonansi sosial; krisis representasi; ruang publik digital; resistensi masyarakat.
Co-Authors Agung Kepakisan Mandala, I Gusti Ngurah Dwi Mahadipta, Ngurah Gede Emilika Budi Lestari, Ni Putu Ni Made Emmi Nutrisia Dewi, Ni Made Pradnya Paramita, Ni Kadek Ayu Pranajaya, I Kadek Prasiani, Ni Komang Putu Yudha Asteria Putri Sintia Dewi, Ni Kadek Tarisa Wika Artawan, I Kadek Yudha, Anak Agung Ngurah Bagus Kesuma