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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific
Purvika Pawar
Vivekanand Education Society’s College of Arts, Science, and Commerce
Humanities

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Marketing Strategies of Travel and Tourism Industry Varsha Ganatra; A.A. Gde Satia Utama; Purvika Pawar; Sahil Verma; Rudresh Pandey; Jhonathan Whiryawan; Liem Gai Sin; Chong Chiew Ling; Daisy Mui Hung Kee; Chai Yeong Jin; Tan Hui Min; Lim Sin Chen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1020

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
Co-Authors A.A. Gde Satia Utama Chai Yeong Jin Chong Chiew Ling Daisy Mui Hung Kee Jhonathan Whiryawan Liem Gai Sin Lim Sin Chen Rudresh Pandey Sahil Verma Tan Hui Min Varsha Ganatra