Marketing Strategies of Travel and Tourism Industry

Varsha Ganatra (Vivekanand Education Society’s College of Arts, Science, and Commerce)
A.A. Gde Satia Utama (Universitas Airlangga)
Purvika Pawar (Vivekanand Education Society’s College of Arts, Science, and Commerce)
Sahil Verma (ABES Engineering College4)
Rudresh Pandey (ABES Engineering College)
Jhonathan Whiryawan (Ma Chung University)
Liem Gai Sin (Ma Chung University)
Chong Chiew Ling (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Chai Yeong Jin (Universiti Sains Malaysia)
Tan Hui Min (Universiti Sains Malaysia)
Lim Sin Chen (Universiti Sains Malaysia)

International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 1 (2021): February 2021

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.