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Peranan Strategi Promosi Pemasaran Terhadap Peningkatan Volume Penjualan Amanah, Siti
JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Vol 1 No 1 (2015): March 2015
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract: The success of company is determined by various factors. One of them is the marketing of products supported by implementing for the appropriate promotion strategy. This marketing promotion strategy has a very important role for the company to especially maintain its existence in the field. It is as an attempt to increase selling of various products. Besides that, the marketing strategy which is set has to be reviewed and developed in coresponding with the development of the market environment. The businesses competition which always increase, deciding the right promotional strategy is essential in order to escalate the selling.

Motivasi dan Culture Shock Mahasiswa Asing di STAIN KEDIRI Dalam Lingkungan Budaya Kediri Amanah, Siti
Sospol : Jurnal Sosial Politik Vol 4, No 1 (2018): Januari-Juni
Publisher : Faculty of Social and Political Sciences, Universitas Muhammadiyah Malang

AbstrakPenelitian ini bertujuan menganalisis motivasi mahasiswa Thailand belajar di Indonesia dan culture shock yang dialami. Sebagai penelitian deskriptif kualitatif, penentuan subjek penelitian menggunakan teknik purposive sampling dengan informan mahasiswa Thailand STAIN Kediri tahun ajaran 2013/2014, pimpinan STAIN Kediri, dan pihak-pihak lain yang relevan. Data yang digunakan berupa data primer dan data sekunder. Teknik pengumpulan data melalui observasi, wawancara mendalam dan dokumentasi. Analisis data digunakan model analisa data interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data serta penarikan kesimpulan dan verifikasi. Hasil penelitian menyimpulkan bahwa motivasi yang mendorong mahasiswa Thailand belajar ke Indonesia khususnya di STAIN Kediri terdiri dari faktor instrinsik dan ekstrinsik. Faktor intrinsik antara lain: ingin mendapatkan pengalaman baru, ingin belajar bahasa dan budaya Indonesia. Sementara, faktor ekstrinsik meliputi: mendapatkan beasiswa, Indonesia dekat, biaya hidup di Indonesia terjangkau, Indonesia aman & mayoritas muslim, kesamaan bahasa (rumpun Melayu), pengalaman dari alumni yang pernah belajar di Indonesia. Culture shock dialami oleh mahasiswa Thailand berkaitan dengan makanan, gaya hidup (kebiasaan-kebiasaan, pergaulan), cuaca, dan kegiatan sosial keagamaan. Sebagian besar mahasiswa Thailand berusaha mengatasi culture shock sendiri, lainnya membutuhkan bantuan orang lain seperti teman. Diperlukan proses dan latihan untuk dapat menyesuaikan budaya di Kediri baik terkait dengan cuasa, makanan, bahasa, dan gaya hidup masyarakat setempat. Masing-masing informan membutuhkan masa yang berbeda-beda yakni sekitar satu sampai tiga bulan mereka bisa beradaptasi dan berakulturasi dengan budaya Kediri.Kata Kunci: Culture shock, Indonesia, Mahasiswa, Motivasi, Thailand AbstractThis study aims to analyze the motivation of Thai students studying in Indonesia and the culture shock experienced. As a qualitative descriptive research, the determination of research subjects using purposive sampling technique with informants consits of Thai students of STAIN Kediri academic year 2013/2014, head of STAIN Kediri, and other relevant parties. It used primary and secondary data. Data obtained from observation, in-depth interviews and documentation. This research used interactive data analysis model Miles and Huberman which include data reduction, data presentation and conclusion and verification. It found that Thai students keen on studying in Indonesia especially in STAIN Kediri motivated by intrinsic and extrinsic factors. Intrinsic factors includes: spirit to gain new experiences, language and culture of Indonesia. Meanwhile, extrinsic factors involves scholarship support, Indonesia is geographycally near to Thailand, cost of living in Indonesia affordable, Indonesia is safe, majority of Muslims population, common language (Melayu), and encouraged by Thai alumni experiences. Culture shock experienced by Thai students related to the matter of food, lifestyle, habits, weather, and social activities. Most of Thai students try to overcome their own culture shock, yet others need friends to help. It takes process and practice in recognizing culture of Kediri in terms of local food, language, and lifestyle. Each informant requires a different period of about one to three months.Keywords: Culture shock, Indonesia, Motivation, Student, Thailand

Pola Komunikasi Dan Proses Akulturasi Mahasiswa Asing Di STAIN Kediri Siti Amanah
Realita: Jurnal Penelitian dan Kebudayaan Islam Vol. 13 No. 1 (2015)
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

The research aims to: (1). describe the patterns of communication employed by Thai students to facilitate theÂ process of their adaptation and acculturation with the Indonesian culture especially in the environment STAINÂ Kediri ; (2). to identify and describe internal and external factors that facilitate Thai students in the process ofÂ adaptation and acculturation with culture, especially in the Kediri .Â This study is categoried into descriptive research type with qualitative method. Methods of collecting data areÂ by using direct observation, participative, in depth interview and documentation. The respondents were takenÂ with purposive sampling technique. The data analysis applied is Miles and Hubermanâ€™s interactive model ofÂ data analysis which consist of data reduction, data display, conclusion drawing and verification.Â The result shows that: (1) the communication patterns that are applied to facilitate the process of adaptation andÂ acculturation with the culture of Indonesia in the environment STAIN Kediri are interpersonal communicationÂ with friends countrymen, friends in campus, and nearby residents. There was also a group communication toÂ perform routine discussion and groups of discussion; (2) Internal factors that help the process of adaptationÂ and acculturation is a psychological adaptation that is the motivation of their friends and countrymen, whileÂ external factors are socio-cultural adaptation that is intended to improve interaction with the new culture,Â their land lady and their friends. In addition, the potential of acculturation include similarities in terms ofÂ religion, race, environment, similar language (i.e. Malay), educational background, open personality, knowledgeÂ about Indonesia. Besides, the age of Thai students who are still young make them easy to be accustomed withÂ new culture and environment.

Hubungan Kepuasan Kerja Pada Aspek Finansial Dengan Loyalitas Kerja Karyawan Di Madrasah Ibtidaiyah Negeri (Min) Bandar Kidul Kota Kediri Ahmad Rizal Fatawi; Imron Muzakki; Siti Amanah
Happiness (Journal of Psychology and Islamic Science) Vol. 1 No. 2 (2017)
Publisher : Program Studi Psikologi Islam (IAIN) Kediri

Kepuasan kerja merupakan sikap umum terhadap pekerjaannya. Kepuasan akan terjadi apabila kebutuhan-kebutuhan individu sudah terpenuhi, hal tersebut merupakan sikap umum yang dimiliki oleh karyawan yang erat kaitannya dengan imbalan-imbalan yang akan mereka terima setelah melakukan pekerjaan. Imbalan-imbalan dalam hal ini berupa finansial yang ditunjukkan dengan kompensasi atau gaji, tunjangan, jaminan sosial, fasilitas, dan promosi. Ketika finansial yang diberikan tidak menjamin kepuasan dalam bekerja dapat memberikan dampak bagi loyalitas seorang karyawan di Madrasah Ibtidaiyah Negeri Bandar Kidul Kota Kediri. Sehingga penelitian ini dilakukan untuk (1) mengetahui tingkat kepuasan kerja pada aspek finansial, (2) mengetahui tingkat loyalitas kerja karyawan, (3) mengetahui hubungan antara kepuasan kerja pada aspek finansial dengan loyalitas kerja karyawan di Bandar Kidul Kota Kediri. Penelitian ini merupakan penelitian yang bersifat korelasional. Populasi dalam penelitian ini adalah seluruh karyawan PNS dan Non PNS di Madrasah Ibtidaiyah Negeri (MIN) Bandar Kidul Kota Kediri dengan jumlah 36 orang. Penelitian ini menggunakan dua buah skala sebagai alat ukur, yaitu skala kepuasan kerja pada aspek finansial dan skala loyalitas kerja karyawan yang disusun dalam bentuk skala Likert. Data kemudian dianalis menggunakan analis korelasi product moment dan menggunakan taraf kesalahan 5%. Hasil dari penelitian ini menunjukkan (1) tingkat kepuasan kerja pada aspek finansial karyawan Madrasah Ibtidaiyah Negeri Bandar Kidul Kota Kediri berada pada kategori sedang dengan 19 responden sebesar 53 %, dengan rata-rata (mean) sebesar 219,39, (2) tingkat loyalitas kerja karyawan Madrasah Ibtidaiyah Negeri Bandar Kidul Kota Kediri berada pada kategori sedang dengan 17 responden sebesar 47 %, dengan rata-rata (mean) sebesar 213,94 (3) terdapat hubungan yang positif dan signifikan antara kepuasan kerja pada aspek finansial dengan loyalitas kerja karyawan, hal tersebut dilihat pada nilai signifikansi 0,000 dimana p < 0,05 dan r = 0,620, serta nilai korelasi antara kepuasan kerja pada aspek finansial dengan loyalitas kerja karyawan sebesar 0,620 yang artinya hubungan diantara keduanya pada kategori kuat.

Pola Komunikasi Dan Respon Pegawai Terhadap Upaya Peningkatan Semangat Kerja Di Institut Agama Islam Negeri (Iain) Kediri Siti Amanah
Happiness: Journal of Psychology and Islamic Science Vol. 5 No. 2 (2021): December
Publisher : Program Studi Psikologi Islam (IAIN) Kediri

This study describes and analyzes: (1) organizational communication patterns built by employees towards efforts to increase morale at IAIN Kediri (2) Employee responses (related to providing direction, supervision, education and training, performance appraisal and opportunities given to subordinates in express opinions) on efforts to increase morale at IAIN Kediri. This research is a type of descriptive qualitative research with informants consisting of leaders of IAIN Kediri, Dean of Faculties at IAIN Kediri, Deputy Deans, Head of Study Programs, Heads of Subdivisions, certain unit officials, lecturers to educational staff (employees) in IAIN Kediri. The data used in this study are primary data and secondary data with data collection techniques of observation, in-depth interviews and documentation. The data analysis used is the Miles and Huberman interactive data analysis model which includes: data reduction, data presentation as well as drawing conclusions and verification. Based on the results of the study, it can be concluded that: (1) The pattern of organizational communication built between leaders and subordinates towards efforts to increase morale at IAIN Kediri is to apply organizational communication flows that include vertical and horizontal communication flows. In addition, formal communication through coordination meetings and informal communication such as sharing or even through social media is also enforced. (2) Employee responses show varied results towards efforts to increase morale in terms of direction, supervision, performance appraisal, education and training and the provision of morale. In this case, the leader does not shut down and accepts different thoughts and responses

EFEKTIVITAS STRATEGI PROMOSI MELALUI PROMOTION MIX SEBAGAI UPAYA PENGUATAN EKSISTENSI LEMBAGA STAIN KEDIRI Siti Amanah
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 2 No. 2 (2018): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v2i2.987

The research aimed : (1).to describe the form of promotional strategies that have been applied by IAIN Kediri in order to strengthen the existence of institutions to increase the interest and number of new students at IAIN Kediri; (2). to analyze the effectiveness of the implementation of promotional strategies through promotion mix and its benefits in supporting the strengthening of the existence of IAIN Kediri institutions. This study was categoried as descriptive research type with qualitative method. The methods of collecting data used were direct observation, participative, in depth interview and documentation. To determine the subjects of this reseach, the writer used purposive sampling. The writer used Miles and Huberman’s interactive data analysis which consisted of data reduction, data display, conclusion, and verification The result showed that: (1). Promotional strategies that have been applied by IAIN Kediri in order to strengthen the existence of institutions to increase interest and the number of new students at IAIN Kediri through the distribution of brochures, pamphlets, banners, baliho, advertising in print media and electronic media and online media. The use of media in promotional strategies at IAIN Kediri for three years has not changed or remained for all types of promotional strategies and promotional tools used in promotional strategies but there is an increase through online media. IAIN Kediri has used appropriate promotional strategies as many as five types of promotional strategies and used a promotional mix strategy consisting of five main tools namely advertising, sales promotion, public relations and publicity, personal sales, direct marketing.(2). The lack of effective promotional strategies used by IAIN Kediri because over a period of three years due to one of them the intensity of the use of promotional tools in the promotion strategy is relatively fixed, as well as the absence of officers in the public relations department specifically established legally by the leaders of IAIN Kediri. this causes the IAIN Kediri institution to be able to achieve its objectives in marketing promotion strategies even though it is not yet fullyoptimal.

The Impact of Gadget Use on Communication and Social Behavior of Children in Kediri City Siti Amanah; Robingatun
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2023): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v7i1.877

This study describes and analyzes about: (1). the impact of using gadget on the communication behavior of children in Kediri City. (2). the impact of using gadget on the social behavior of children in Kediri City. This research is kind of qualitative descriptive research. It took 32 informants, consist of elementary school students from SD Negeri 8 Ngronggo; SD Plus Ar Rahman ; SDN 5 Ngronggo; SD Plus Sunan Ampel ; and SD Islam Al Huda Kota Kediri. In addition, informants from teachers and parents for supporting information relevant to the focus of this research. We used primary data and secondary data with observation, in-depth interviews and documentation data collection techniques. Data analysis based on Miles and Huberman's interactive data analysis model which includes: data reduction, data presentation and conclusion drawing and verification. The conclutions based on the results of this study: the impact of using gadget on children's communication behavior in Kediri City has had positive and negative impact that majority of children in Kediri City got negative impacts from the use of gadget, including: (1) lack of concentration in learning while at home; (2) often procrastinates include the instructions from their parents; (3) tend to be lazy; (4). feeling bored as an effect of gadget addiction; (5) frequently speaks unkind or disrespectful speech that was imitated from social media. In addition, the positive impacts are (1) increase larger knowledge about technology development; (2) up to date to gadget/technology information; and (3) as the development of learning media to support or be complement on offline activities in the classroom. Based on Lasswell's paradigm, communication is the process of conveying a message by a communicator to a communicant through a medium that causes a certain effect. There are three classifications of effects, the first, cognitive effects when it comes to thoughts or reason, such as ability to increase knowledge and for processing of information and even the development of learning media as a support or complement to offline activities in the classroom. Second, affective effects when it comes to feelings, such as feeling bored caused on unplaying gadgets and lack of concentration on studying at home. Third, the conative effect when it comes to behavior, such as being lazy, procrastinating on commands from their parents, and children say or speak with unkind words easily, disrespectful, and said hasrhly. Meanwhile, the impact of using gadget on the social behavior of children in Kediri City is social changes to the environment and prefers to be alone. These two symptoms are called parasocial relationships in which children dissolve in individualistic conditioning and certainly remove their social interaction that causing themselves were eliminated from their own environment.

Organizational Communication Strategies of Youth Organizations and The Impact of Changes on Youth Empowerment Efforts in Setonopande Village, Kediri City Siti Amanah; Robingatun
Asketik: Jurnal Agama dan Perubahan Sosial Vol. 8 No. 1 (2024): Asketik: Jurnal Agama dan Perubahan Sosial
Publisher : Prodi Sosiologi Agama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/asketik.v8i1.1450

This research aims to describe and analyze the Karang Taruna organization's communication strategy and the impact of changes that occur from implementing this strategy. This research is a qualitative descriptive study with the research subjects being the Head of Setonopande Subdistrict, the Chair of Karang Taruna, administrators, and youth members of Karang Taruna, Setonopande Subdistrict. Using primary and secondary data with data collection techniques through observation, in-depth interviews and documentation. Data analysis used the Miles and Huberman interactive data analysis model. Based on the research results, it can be concluded that: (1). The Karang Taruna organization's communication strategy in efforts to empower youth in Setonopande Village, Kediri City has been implemented well, starting from the work program planning process, implementation to evaluation and monitoring. The communication strategy implemented has been analyzed and meets the elements of communication. (2). Youth empowerment efforts have been carried out in various forms of continuous community empowerment activities. The impact of the changes that occur can be positive or negative. However, it tends to be dominated by positive impacts, namely: being able to increase insight, knowledge, more experience, a more open mindset, more critical, more courageous, more empathetic towards other people, more agile in handling various activities, having lots of friends to discuss, lots of relationships and so on. There are only a few negative impacts, namely a high level of selfishness, so they still need guidance and direction from their seniors and this is a very common thing.

Political Communication Strategy of the General Election Commission (KPU) of Kediri City for Increasing Public Political Participation in the 2024 Election Siti Amanah; Nisa Fitriani
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2777

This research aims to explain the political communication strategy of the KPU of Kediri City in increasing public political participation in the 2024 election and the supporting and inhibiting factors for the KPU and the people of Kediri City. This research uses a descriptive qualitative approach through observation, in-depth interviews, and documentation methods for collecting primary and secondary data in research. The subjects of this research are the team from the KPU of Kediri City (Its Secretary and Commissioner), an official institution responsible for organizing elections in Kediri City, and the people of Kediri City who are involved in the general election process in 2024. The results of this study indicate that the KPU's political communication strategy is through face-to-face socialization and online media, as well as the “goes to school” and “goes to campus” programs. The delivery of political messages has three stages: beginning, middle, and end. Increased public participation is seen in the percentage of community attendance at polling stations. Election indicators are seen after voting or election. In 2024, it reached 86.72 percent; from 2019 to 2024, the percentage of public participation increased by 0.53 percent. Supporting factors for the KPU are the voter pyramid and partnership with community organizations. In contrast, the inhibiting factors are the KPU's few internal human resources and schedules that conflict with other activities.

Gender Relation Patterns of Women’s Activities in the Production Process of Radio Broadcast Programs in Kediri City Siti Amanah; Retpitasari, Ellyda; Hakim, Lukman
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.14224

This research describes and analyzes the pattern of gender relations of women’s activities in the production process of radio broadcast programs on Andika FM and Bonansa FM radio in Kediri City and the factors that influence women’s access and control in the production process of radio broadcast programs. This research uses a descriptive qualitative approach in which the data collection techniques include observation, in-depth interviews, and documentation. The data analysis method utilized is gender analysis, known as the Harvard gender analysis method, or Gender Framework Analysis (GFA). Based on the study results, it can be concluded that women are actively involved in various radio activities at Andika FM and Bonansa FM. Women’s activities in multiple roles encourage changes in gender relations at the local cultural level, from the subordinate position of women to a more equal relationship. Women’s activities in the radio world have reached the stage of providing broad access for women to manage the radio, design and determine broadcast content, and produce radio programs. Factors influencing women’s access and control in the production process of radio programs at Andika FM and Bonansa FM radio include education level, company leadership policies, and awareness of gender equality between men and women.

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