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All Journal Creative Research Management Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Dehasen Untuk Negeri Jurnal Entrepreneur dan Manajemen Sains Publikasi Hasil Pengabdian Kepada Masyarakat. The Es Economics and Entrepreneurship Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS PEDAMAS (Pengabdian Kepada Masyarakat)
Herfianti, Meiffa
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Customer Perceptions of Digital Banking Service Quality Amid Technological Transformation Sri Wahyuni, Mirra; Herfianti, Meiffa; Selviani, Ayudho
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.8463

Abstract

This study analyzes customer perceptions of digital banking service quality in the era of rapid technological transformation. A qualitative phenomenological approach was employed, involving in-depth interviews with 18 customers and focus group discussions in Jakarta and Surabaya. Results indicate that transaction security is the dominant satisfaction factor (89% of respondents), followed by application usability (68% among younger users) and customer service responsiveness (72% reported complaints). Additional insights reveal expectations for fintech integration and personalized features. The study offers practical recommendations: improving interface design, bolstering digital security, optimizing technology-driven customer service, educating less tech-savvy customers, and enhancing regulatory oversight
PENGARUH BRAND PERSONALITY DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI QUEEN IPHONE KOTA BENGKULU Wati, Zelin Widia; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

The purpose of this study is to determine the influence of Brand Personality on product purchasing decisions at the Queen iPhone Store in Bengkulu City. To determine the influence of lifestyle on product purchasing decisions at the Queen iPhone Store in Bengkulu City To determine the influence of Brand Personality and lifestyle on product purchasing decisions at the Queen iPhone Store in Bengkulu City. This type of research is a quantitative approach. The method used in this study is a descriptive method. The population in this study were all consumers of the Queen iPhone Store in Bengkulu City, Bengkulu, whose number is unknown. the sample in the study was 140 people. Based on the results of the study and discussion on the Influence of Brand personality and Lifestyle on purchasing decisions for Queen Iphone in Bengkulu City, it has been described previously, it can be concluded that the tSig value for the Brand personality variable (X1) is 0.000. So it can be concluded that tSig <Sig (0.000 <0.050) means that Ha is accepted and H0 is rejected, that the Brand personality variable influences the purchasing decision for Queen Iphone in Bengkulu City. The tSig value for the Lifestyle variable (X2) is 0.000. So it can be concluded that tSig <Sig (0.000 <0.050) means that Ha is accepted and H0 is rejected, that the Lifestyle variable influences the purchasing decision for Queen Iphone in Bengkulu City. The hypothesis test above can be seen for the Brand personality variable (X1), and Lifestyle (X2) the Fsig value = 0.000. So it can be concluded that FSig<Sig (0.000<0.050) means Ha is accepted and H0 is rejected, that each variable has a significant influence on purchasing decisions (Y) at Queen Iphone, Bengkulu City. Keywords: Influence of Brand Personality, Lifestyle, Purchasing Decisions
LITERASI PEMANFAATAN INTERNET BANKING PADA USAHA UMKM "AYAM GEPREK BUFFET SHANUM DI TALANG KERING, UNIB BELAKANG, KOTA BENGKULU Wahyuni, Mirra Sri; Herfianti, Meiffa
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 3 No. 03 (2025): MEI 2025
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi besar terhadap perekonomian nasional Indonesia, namun masih menghadapi tantangan dalam mengadopsi teknologi digital, khususnya layanan internet banking. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi keuangan digital pemilik UMKM Ayam Geprek Buffet Shanum di Talang Kering, Kota Bengkulu. Metode pelaksanaan meliputi observasi, edukasi, pelatihan praktis, pendampingan, dan evaluasi. Hasil menunjukkan adanya peningkatan pemahaman dan kemampuan pelaku usaha dalam menggunakan internet banking, yang berdampak positif terhadap efisiensi transaksi dan pencatatan keuangan. Kegiatan ini diharapkan menjadi langkah awal menuju inklusi keuangan digital di kalangan UMKM lokal.
Meningkatkan Kapasitas Pelaku Usaha Kerupuk Melalui Pelatihan Usaha Di Desa Bukit Peninjauan Ii Kecamatan Sukaraja Kabupaten Seluma Nengsih, Mimi Kurnia; Chandra, M. Jeffri Arlinandes; Robiansyah, Anton; Kusuma, Merta; Herfianti, Meiffa
Jurnal Dehasen Untuk Negeri Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v5i2.10148

Abstract

This Community Service Program aims to improve the capacity of cracker entrepreneurs in Bukit Peninjauan II Village, Sukaraja District, Seluma Regency through training in legal matters and business licensing, production management, marketing management, and financial management. The main challenges faced by partners include limited knowledge regarding PIRT (Regional Property Right) permits, inefficient production processes, traditional marketing strategies, and the lack of a financial recording and pricing system based on production costs. The program was implemented in three stages: training on human resource and production management, marketing and business innovation, and training on business licensing and financial management, accompanied by mentoring, monitoring, and evaluation. The results demonstrated a significant increase in participants' understanding and skills, from data-driven production quantity determination, development of innovative marketing strategies, understanding PIRT legality, to the ability to prepare simple bookkeeping and set appropriate selling prices. Overall, this program successfully strengthened the managerial capacity of cracker MSMEs, enabling them to develop their businesses more effectively, efficiently, and sustainably.
Co-Authors Ayudho Selviani Chandra, M. Jeffri Arlinandes Eka Pertiwi, Dinal Ekowati, Sri Ferina, Zahrah Indah Fransisco, Lee Indah Yuliani Irayani, Irayani Kurnia Nengsih, Mimi Kusuma, Merta Muhamad Galy Njoman Ari Pribowo Nengsih, Mimi Kurnia Nopriadi Nopriadi Novianti, Rike Putra P, Roynaldi Ristiyanto, M. Ristiyanto Robiansyah, Anton Safutra, Effan Sari, Endah Permata Sri Wahyuni, Mirra Wahyuni, Mirra Sri Wati, Zelin Widia Wijaya, Ermy