Articles
<![CDATA[Customer Perceptions of Digital Banking Service Quality Amid Technological Transformation ]]>
<![CDATA[Sri Wahyuni, Mirra]]>;
<![CDATA[Herfianti, Meiffa]]>;
<![CDATA[Selviani, Ayudho]]>
<![CDATA[ Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/jamekis.v8i2.8463
<![CDATA[This study analyzes customer perceptions of digital banking service quality in the era of rapid technological transformation. A qualitative phenomenological approach was employed, involving in-depth interviews with 18 customers and focus group discussions in Jakarta and Surabaya. Results indicate that transaction security is the dominant satisfaction factor (89% of respondents), followed by application usability (68% among younger users) and customer service responsiveness (72% reported complaints). Additional insights reveal expectations for fintech integration and personalized features. The study offers practical recommendations: improving interface design, bolstering digital security, optimizing technology-driven customer service, educating less tech-savvy customers, and enhancing regulatory oversight]]>
<![CDATA[PENGARUH HARGA DAN KESADARAN MEREK TERHADAP MINAT MEMBELI PADA E-COMMERCE SHOPEE ]]>
<![CDATA[Pribowo, Muhamad Galy Njoman Ari]]>;
<![CDATA[Herfianti, Meiffa]]>;
<![CDATA[Nengsih, Mimi Kurnia]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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DOI: 10.61567/jmmib.v6i1.222
<![CDATA[This study analyzes the influence of price and brand awareness on the buying interest of students of the Department of Informatics and Business of the Bangka Belitung State Manufacturing Polytechnic on the Shopee e-commerce platform. This research is motivated by the high use of e-commerce among students which is influenced by factors such as competitive prices and strong brand awareness. A quantitative approach was applied, with data collection through a questionnaire survey involving 90 respondents. Multiple linear regression is a useful method of analysis to assess the relationship between dependent variables (purchase intent) and independent variables (price and brand awareness). The research findings show that, both separately and in combination, price and brand awareness significantly and positively influence students' purchase intentions. Price has a significance value of 0.000 on its own, while brand awareness has a significance value of 0.002, both smaller than 0.05. Buying interest is significantly affected with an F value of 687.630, and a significance value of 0.000. The compatibility rate of the regression model was very high, with a determination coefficient (R²) of 94.2%, meaning 94.2% variation in students' buying interest with price variables and brand awareness.Keywords: Price, Brand Awareness, Buying Interest, E-Commerce ]]>
<![CDATA[PENGARUH BRAND PERSONALITY DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI QUEEN IPHONE KOTA BENGKULU ]]>
<![CDATA[Wati, Zelin Widia]]>;
<![CDATA[Herfianti, Meiffa]]>
<![CDATA[ Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli ]]>
Publisher : <![CDATA[UM. Bengkulu ]]>
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<![CDATA[The purpose of this study is to determine the influence of Brand Personality on product purchasing decisions at the Queen iPhone Store in Bengkulu City. To determine the influence of lifestyle on product purchasing decisions at the Queen iPhone Store in Bengkulu City To determine the influence of Brand Personality and lifestyle on product purchasing decisions at the Queen iPhone Store in Bengkulu City. This type of research is a quantitative approach. The method used in this study is a descriptive method. The population in this study were all consumers of the Queen iPhone Store in Bengkulu City, Bengkulu, whose number is unknown. the sample in the study was 140 people. Based on the results of the study and discussion on the Influence of Brand personality and Lifestyle on purchasing decisions for Queen Iphone in Bengkulu City, it has been described previously, it can be concluded that the tSig value for the Brand personality variable (X1) is 0.000. So it can be concluded that tSig <Sig (0.000 <0.050) means that Ha is accepted and H0 is rejected, that the Brand personality variable influences the purchasing decision for Queen Iphone in Bengkulu City. The tSig value for the Lifestyle variable (X2) is 0.000. So it can be concluded that tSig <Sig (0.000 <0.050) means that Ha is accepted and H0 is rejected, that the Lifestyle variable influences the purchasing decision for Queen Iphone in Bengkulu City. The hypothesis test above can be seen for the Brand personality variable (X1), and Lifestyle (X2) the Fsig value = 0.000. So it can be concluded that FSig<Sig (0.000<0.050) means Ha is accepted and H0 is rejected, that each variable has a significant influence on purchasing decisions (Y) at Queen Iphone, Bengkulu City. Keywords: Influence of Brand Personality, Lifestyle, Purchasing Decisions]]>
<![CDATA[LITERASI PEMANFAATAN INTERNET BANKING PADA USAHA UMKM "AYAM GEPREK BUFFET SHANUM DI TALANG KERING, UNIB BELAKANG, KOTA BENGKULU ]]>
<![CDATA[Wahyuni, Mirra Sri]]>;
<![CDATA[Herfianti, Meiffa]]>
<![CDATA[ PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 3 No. 03 (2025): MEI 2025 ]]>
Publisher : <![CDATA[MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI ]]>
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<![CDATA[Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi besar terhadap perekonomian nasional Indonesia, namun masih menghadapi tantangan dalam mengadopsi teknologi digital, khususnya layanan internet banking. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi keuangan digital pemilik UMKM Ayam Geprek Buffet Shanum di Talang Kering, Kota Bengkulu. Metode pelaksanaan meliputi observasi, edukasi, pelatihan praktis, pendampingan, dan evaluasi. Hasil menunjukkan adanya peningkatan pemahaman dan kemampuan pelaku usaha dalam menggunakan internet banking, yang berdampak positif terhadap efisiensi transaksi dan pencatatan keuangan. Kegiatan ini diharapkan menjadi langkah awal menuju inklusi keuangan digital di kalangan UMKM lokal.]]>
<![CDATA[UPAYA PENINGKATAN MOTIVASI BELAJAR BAHASA INGGRIS MELALUI PEMBELAJARAN INTERAKTIF PADA SISWA DI SD NEGERI 09 KOTA BENGKULU ]]>
<![CDATA[Andusti, Desva]]>;
<![CDATA[vanesa, Dela]]>;
<![CDATA[Herfianti, Meiffa]]>;
<![CDATA[Angraini, Ria]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 3 (2025): DESEMBER: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/bumir.v8i3.9492
<![CDATA[Kegiatan pengabdian masyarakat melalui program Kuliah Kerja Nyata (KKN) ini bertujuan untuk meningkatkan motivasi belajar bahasa Inggris siswa kelas 3 dan 4 di SD Negeri 09 Kota Bengkulu pada materi self-introduction. Permasalahan yang melatarbelakangi kegiatan ini adalah adanya perbedaan motivasi belajar antarjenjang, di mana siswa kelas 3 menunjukkan antusiasme tinggi meskipun masih terbatas dalam kosakata dan pelafalan, sedangkan siswa kelas 4 yang lebih matang secara kognitif justru cenderung pasif. Untuk mengatasi permasalahan tersebut, kegiatan dilaksanakan selama dua minggu menggunakan metode pembelajaran interaktif berbasis partisipasi aktif siswa, meliputi pengenalan kosakata dasar, latihan perkenalan diri individu dan berpasangan, permainan edukatif, serta pemanfaatan media audiovisual. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam keterlibatan dan motivasi belajar siswa kelas 4 serta terjaganya antusiasme siswa kelas 3. Guru dan sekolah juga memperoleh alternatif strategi pembelajaran yang lebih efektif dan menyenangkan. Dengan demikian, kegiatan ini berkontribusi nyata terhadap peningkatan kualitas pembelajaran bahasa Inggris di sekolah dasar serta memperkuat peran KKN dalam mendukung inovasi pendidikan di tingkat dasar.]]>
<![CDATA[STRATEGI PENGEMBANGAN BUMDES TANJUNG BERINGIN KECAMATAN CURUP UTARA, KABUPATEN REJANG LEBONG ]]>
<![CDATA[Kresnawati, Kresnawati]]>;
<![CDATA[Hanila, Siti]]>;
<![CDATA[Susena, Cahya]]>;
<![CDATA[Arliando, Yode]]>;
<![CDATA[Sartoni, Arius]]>;
<![CDATA[Herfianti, Meiffa]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 2 No. 3 (2019): Jurnal Pengabdian Masyarakat Bumi Raflesia ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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<![CDATA[Badan Usaha Milik Desa (BUMDEs) dalam kegiatan usahanya melakukan study kelayakan usaha berbasis kearifan lokal terlebih dahulu. Dengan konsep dari, oleh dan untuk masyarakat desa, BUMDes seyogyanya mampu menggali potensi yang ada di desa dan menjadi unit usaha tanpa mematikan usaha masyarakat yang ada. BUMDes Beringin Sejahtera Kecamatn Curup Utara Kabupaten Rejang Lebong memiliki 3 unit usaha meliputi Saprodi penjualan gas elpiji dan produksi kopi robusta unggulan petik merah. Dari analisis SWOT dan QSPM disimpulkan bahwa persoalan mendasar bagi unit usaha kopi adalah dibidang pemasaran dan administrasi pembukuan BUMDes, meskipun dari sisi SDM pengolahan kopi sudah cukup baik.]]>
<![CDATA[PENINGKATAN PENGETAHUAN TENTANG WISATA DESA D6 BUKIT MAKMUR KECAMATAN PINANG RAYA BENGKULU UTARA ]]>
<![CDATA[Njoman Ari Pribowo, Muhammad Galy]]>;
<![CDATA[Herfianti, Meiffa]]>;
<![CDATA[Islamuddin, Islamuddin]]>;
<![CDATA[Febriansyah, Erwin]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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<![CDATA[Perkembangan teknologi komputer telah merubah gaya hidup masyarakat, dimana masyarakat semakin dimudahkan dalam mendapatkan informasi dan melaksanakan aktifitasnya dengan berbagai aplikasi dan gadget. Hal ini menjadi peluang dalam pengelolaan desa wisata, sehingga pengelola desa wisata mampu secara interaktif terhubung dengan wisatawan dengan memanfaatkan media sosial. Desa D6 Bukit Makmur Kecamatan Pinang Raya Bengkulu Utara merupakan salah satu desa yang memiliki potensi objek wisata yang bisa dikembangkan dan dipromosikan melalui multimedia. Danau buatan / Embung merupakan potensi objek wisata yang menjanjikan dari Desa D6 Bukit Makmur, namun pengelolaannya masih belum optimal. Oleh karena itu tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan kemampuan warga untuk memvb promosikan potensi desa wisata. Metode yang digunakan adalah penyuluhan dan pelatihan multi media kepada warga desa selain itu melakukan observasi, wawancara dan dokumentasi yang dilakukan kepada perwakilan pemerintah desa dan tokoh masyarakat. Kemudian disusun suatu strategi pengembangan dan promosi desa wisata menggunakan multimedia dan sosial media. Strategi tersebut antara lain pengotimalan website desa wisata dengan menggunakan search engine optimizer dan pemanfaatan platform media sosial yang tepat. Hasil dari pengabdian masyarakat ini, peserta mampu memproduksi karya multi media yang dapat digunakan sebagai sarana promosi Desa D6 Bukit Makmur Kecamatan Pinang Raya Bengkulu Utara. Kata Kunci: Desa Wisata, Media Sosia, Multimedia, Promosi.]]>
<![CDATA[PENGARUH BRAND PERSONALITY DAN BRAND AWARENESS TERHADAP LOYALITAS PENGGUNA IPHONE DI BENGKULU ]]>
<![CDATA[Siregar, Imelda Rahma]]>;
<![CDATA[Herfianti, Meiffa]]>;
<![CDATA[Kusuma, Merta]]>
<![CDATA[ Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari ]]>
Publisher : <![CDATA[UM. Bengkulu ]]>
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DOI: 10.36085/jems.v7i1.9422
<![CDATA[This study aims to analyze how Brand personality and Brand awareness affect the loyalty of iphone users among UMB management students. The research method used is quantitative with a multiple linear regression approach. Data was collected through a questionnaire that was distributed to respondents who were iphone users. The sample used was 120 respondents. The results of the study showed that there was a positive and significant influence of brand personality on user loyalty, with a t-value of 4.583 and a significance of 0.000. This shows that Brand Personality is in the good category. In addition, brand awareness also has a positive effect on user loyalty, with a t-value of 8.413 and a significance of 0.000 which shows that it is in the good category. Furthermore, the results of the simultaneous analysis (f-test) showed that Brand Personality (X1) and Brand Awareness (X2) together or simultaneously had a significant influence on User Loyalty, with a calculated f value of 130,288 and a significance of 0.000. This proves that these two variables complement each other in providing a better experience to users. Keywords: Brand Personality and Brand Awareness, and Loyalty User]]>
<![CDATA[PENGARUH COUNTRY OF ORIGIN DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ACER ]]>
<![CDATA[Putra, Heri Septiadi]]>;
<![CDATA[Herfianti, Meiffa]]>
<![CDATA[ Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari ]]>
Publisher : <![CDATA[UM. Bengkulu ]]>
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DOI: 10.36085/jems.v7i1.9795
<![CDATA[Purchase decisions can be influenced by various factors, including country of origin and perceived quality. This study aims to determine the influence of country of origin and perceived quality on the purchase decision of Acer laptops at the Muhammadiyah University of Bengkulu Students both partially and simultaneously. This study uses a quantitative research method with data collection techniques through questionnaires filled out by 75 respondents and analyzed using multiple linear analysis techniques.The results of the study showed that the country of origin and perceived quality had a positive and significant influence partially or simultaneously on the purchase decision of Acer laptops with a t-value (2,922) < a table t-value (1,666) and a t-sig value (0.005) > α (0.05) on the county of origin variable, on the perceived quality t-value variable ( 3,352 ) > the value of the t table (1.666) and the value of t sig (0.001) < α (0.05) with the value of f value of the Fcalculate value of 65,348 > F of the table (3.13) and the significance value of F sig (0.000) < α (0.05). This means that consumers consider the country of origin of the product and the perceived quality of the product before making a purchase decision. This research can contribute to the development of marketing strategies and product promotion on acer laptops The influence of country of origin and perceived quality on the purchase decision of acer laptops at the Muhammadiyah University of Bengkulu Students by 0.645 or 64.5% Key Words : Country Of Origin, Perceived Quality, Keputusan Pembelian]]>
<![CDATA[PENGARUH MEDIA SOSIAL DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN HP IPHONE SECOND DI MARKETPLACE FACEBOOK (STUDI KASUS MAHASISWA UMB) ]]>
<![CDATA[Prasetya, Onky Dwie]]>;
<![CDATA[Herfianti, Meiffa]]>
<![CDATA[ Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari ]]>
Publisher : <![CDATA[UM. Bengkulu ]]>
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DOI: 10.36085/jems.v7i1.9819
<![CDATA[This study aims to analyze the influence of social media and brand trust on the purchasing decisions of second-hand mobile phones (HP)Iphone on the Facebook marketplace. The sampling method used in this research was proportional area random sampling. The study was conducted using a descriptive quantitative approach and involved a total of 69 respondents. Data were collected through the distribution of questionnaires. Data analysis was carried out using instrument testing, classical assumption testing, multiple linear regression analysis, the coefficient of determination (R²), and hypothesis testing (t-test). The results of the t-test for the social media variable showed that t calculated > t table (4.252 > 1.667) and sig (0.00 < 0.05). For the brand trust variable, the t-test also showed a significant result, with t calculated > t table (3.679 > 1.667). The results of the F-test indicated that the F calculated = 47.508 > F table = 3.13, and the significance value was 0.00 < 0.05. From these findings, it can be concluded that social media and brand trust have a significant and simultaneous influence on the purchasing decisions of second-hand mobile phones on the Facebook marketplace. Keywords: Social Media, Brand Trust, Purchase Decision]]>
