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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Creative Research Management Journal Journal of Indonesian Management JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains Publikasi Hasil Pengabdian Kepada Masyarakat. The Es Economics and Entrepreneurship Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS PEDAMAS (Pengabdian Kepada Masyarakat)
Herfianti, Meiffa
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Marketing Strategy of Brens Bakery Business in Manna City of South Bengkulu Regency Sari, Endah Permata; Herfianti, Meiffa; Ferina, Zahrah Indah
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.167

Abstract

The purpose of this study is to determine the marketing strategy of Brens Bakery business in Manna city, South Bengkulu Regency. According to Assuari (2010: 168), marketing strategy is basically a comprehensive, integrated and unified plan in the marketing field, which provides guidance on activities to be carried out to achieve the marketing objectives of a company. The sample in this study were 51 people consisting of 6 employees of the Brens Bakery Business in Manna City, South Bengkulu Regency for internal factors and 45 people for external factors, namely customers at Brens Bakery Business in Manna City, South Bengkulu Regency. The analysis method used was SWOT analysis, which consists of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results showed that the marketing strategy of Brens Bakery Business in Manna City, South Bengkulu Regency supported the aggressive strategy, or SO strategy in SWOT matrix. The result of strengths are 18.52 while the weaknesses are 9.24, so the internal quadrant of the factors is 18.52 - 9.24 = 9.28. It means that the ability of Brens Bakery Business in Manna City, South Bengkulu Regency in utilizing strengths and minimizing weaknesses contained in the internal company. The opportunity of this strategy are 17.40 and threat is 10.48. So the external quadrant factor, namely 17.40 - 10.48 = 6.92 means the high ability of Brens Bakery Business in Manna City, South Bengkulu Regency in taking advantage of opportunities and overcoming threats faced by companies in marketing bread
Business Strategy Development Of Salted Fish Msmes Based On Business Model Canvas In Malabero Village, Bengkulu City Nengsih, Mimi Kurnia; Yulinda, Ade Tiara; Herfianti, Meiffa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7832

Abstract

Salted fish Micro, Small, and Medium Enterprises (MSMEs) in Malabero Village, Bengkulu City, play a significant role in the local economy. However, these businesses face challenges such as limited market reach, lack of innovation, inefficient production processes, and weak financial management. This study aims to analyze the current business model of salted fish MSMEs using the Business Model Canvas (BMC) framework and propose strategic improvements to enhance their competitiveness and sustainability.The research employs a qualitative approach, including field observations, interviews with business owners, and document analysis. The findings indicate that most MSMEs rely on traditional sales channels, lack product differentiation, and have minimal digital marketing adoption. To address these issues, this study suggests several strategic developments: (1) market expansion through digital platforms and retail partnerships, (2) product innovation with better packaging and value-added variants, (3) adoption of modern processing technologies to improve efficiency, and (4) improved financial management and access to funding.By implementing these strategies, salted fish MSMEs in Malabero Village can strengthen their market position, increase profitability, and ensure long-term sustainability. The study provides practical recommendations for business owners, policymakers, and industry stakeholders to support the growth of the salted fish sector in Bengkulu City.
Penguatan Kelembagaan Perkoperasian bagi SDM Koperasi Wanita Kelompok Usaha Lemang Tapai Kota Bengkulu Yusmaniarti, Yusmaniarti; Nengsih, Mimi Kurnia; Herfianti, Meiffa
PUBLIKASI PENGABDIAN KEPADA MASYARAKAT Vol 3 No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/padimas.v3i1.4781

Abstract

Kegiatan penguatan kelembagaan koperasi wanita lemang tapai Kota Bengkulu ini dilatarbelakangi oleh keberadaan koperasi yang belum sepenuhnya berfungsi dan belum dimanfaatkan secara optimal oleh anggotanya dan masyarakat sekitar. hal tersebut disebabkan masih minimnya pengetahuan pengurus, anggota dan masyarakat mengenai fungsi dan manfaat koperasi. Masyarakat hanya mengetahui satu fungsi koperasi yaitu untuk memberikan bantuan modal dalam bentuk uang. Padahal ada beberapa fungsi lain dari koperasi, diantaranya untuk mengembangkan potensi warga masyarakat dan daerah sekitar serta dapat menjadi wahana untuk meningkatkan kemampuan ekonomi anggota keperasi dan juga masyarakat secara umum. Berdasarkan situasi tersebut di atas, maka upaya upaya meningkatkan pengetahuan masyarakat terkait keberadaan koperasi wanita lemang tapai menjadi hal yang penting untuk dilakukan, agar para pedagang dan masyarakat dapat secara optimal memanfaatkan keberadaan koperasi. Hasil diskusi dan pembahasan dalam pelatihan yang meliputi 3 aspek yaitu kelembagaan, keuangan dan majerial terlihat bahwa adanya keinginan dari para pengurus, anggota dan masyarakat sekitar untuk mengetahui bagaimana pengelolaan koperasi seharusnya dan pengetahuan terkait kelembagaan koperasi semakin dipahami oleh pengurus, anggota dan masyarakat.
Customer Perceptions of Digital Banking Service Quality Amid Technological Transformation Sri Wahyuni, Mirra; Herfianti, Meiffa; Selviani, Ayudho
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.8463

Abstract

This study analyzes customer perceptions of digital banking service quality in the era of rapid technological transformation. A qualitative phenomenological approach was employed, involving in-depth interviews with 18 customers and focus group discussions in Jakarta and Surabaya. Results indicate that transaction security is the dominant satisfaction factor (89% of respondents), followed by application usability (68% among younger users) and customer service responsiveness (72% reported complaints). Additional insights reveal expectations for fintech integration and personalized features. The study offers practical recommendations: improving interface design, bolstering digital security, optimizing technology-driven customer service, educating less tech-savvy customers, and enhancing regulatory oversight
PENGARUH HARGA DAN KESADARAN MEREK TERHADAP MINAT MEMBELI PADA E-COMMERCE SHOPEE Pribowo, Muhamad Galy Njoman Ari; Herfianti, Meiffa; Nengsih, Mimi Kurnia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.222

Abstract

This study analyzes the influence of price and brand awareness on the buying interest of students of the Department of Informatics and Business of the Bangka Belitung State Manufacturing Polytechnic on the Shopee e-commerce platform. This research is motivated by the high use of e-commerce among students which is influenced by factors such as competitive prices and strong brand awareness. A quantitative approach was applied, with data collection through a questionnaire survey involving 90 respondents. Multiple linear regression is a useful method of analysis to assess the relationship between dependent variables (purchase intent) and independent variables (price and brand awareness). The research findings show that, both separately and in combination, price and brand awareness significantly and positively influence students' purchase intentions. Price has a significance value of 0.000 on its own, while brand awareness has a significance value of 0.002, both smaller than 0.05. Buying interest is significantly affected with an F value of 687.630, and a significance value of 0.000. The compatibility rate of the regression model was very high, with a determination coefficient (R²) of 94.2%, meaning 94.2% variation in students' buying interest with price variables and brand awareness.Keywords: Price, Brand Awareness, Buying Interest, E-Commerce  
PENGARUH BRAND PERSONALITY DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI QUEEN IPHONE KOTA BENGKULU Wati, Zelin Widia; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the influence of Brand Personality on product purchasing decisions at the Queen iPhone Store in Bengkulu City. To determine the influence of lifestyle on product purchasing decisions at the Queen iPhone Store in Bengkulu City To determine the influence of Brand Personality and lifestyle on product purchasing decisions at the Queen iPhone Store in Bengkulu City. This type of research is a quantitative approach. The method used in this study is a descriptive method. The population in this study were all consumers of the Queen iPhone Store in Bengkulu City, Bengkulu, whose number is unknown. the sample in the study was 140 people. Based on the results of the study and discussion on the Influence of Brand personality and Lifestyle on purchasing decisions for Queen Iphone in Bengkulu City, it has been described previously, it can be concluded that the tSig value for the Brand personality variable (X1) is 0.000. So it can be concluded that tSig <Sig (0.000 <0.050) means that Ha is accepted and H0 is rejected, that the Brand personality variable influences the purchasing decision for Queen Iphone in Bengkulu City. The tSig value for the Lifestyle variable (X2) is 0.000. So it can be concluded that tSig <Sig (0.000 <0.050) means that Ha is accepted and H0 is rejected, that the Lifestyle variable influences the purchasing decision for Queen Iphone in Bengkulu City. The hypothesis test above can be seen for the Brand personality variable (X1), and Lifestyle (X2) the Fsig value = 0.000. So it can be concluded that FSig<Sig (0.000<0.050) means Ha is accepted and H0 is rejected, that each variable has a significant influence on purchasing decisions (Y) at Queen Iphone, Bengkulu City. Keywords: Influence of Brand Personality, Lifestyle, Purchasing Decisions
LITERASI PEMANFAATAN INTERNET BANKING PADA USAHA UMKM "AYAM GEPREK BUFFET SHANUM DI TALANG KERING, UNIB BELAKANG, KOTA BENGKULU Wahyuni, Mirra Sri; Herfianti, Meiffa
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 3 No. 03 (2025): MEI 2025
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi besar terhadap perekonomian nasional Indonesia, namun masih menghadapi tantangan dalam mengadopsi teknologi digital, khususnya layanan internet banking. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi keuangan digital pemilik UMKM Ayam Geprek Buffet Shanum di Talang Kering, Kota Bengkulu. Metode pelaksanaan meliputi observasi, edukasi, pelatihan praktis, pendampingan, dan evaluasi. Hasil menunjukkan adanya peningkatan pemahaman dan kemampuan pelaku usaha dalam menggunakan internet banking, yang berdampak positif terhadap efisiensi transaksi dan pencatatan keuangan. Kegiatan ini diharapkan menjadi langkah awal menuju inklusi keuangan digital di kalangan UMKM lokal.
The Influence Of Green Innovation And Environmental Disclosure On Company Value With Good Corporate Governance As Moderating Variable (Case Study On LQ-45 Companies Listed On The IDX In 2019-2023) Putra, Yudi Partama; Andaresta, Alfina Melati; Herfianti, Meiffa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8954

Abstract

This study aims to determine the influence of Green Innovation and Environmental Disclosure on Company Value with Good Corporate Governance as Moderating Variable. The population in this study were LQ 45 companies listed on the Indonesia Stock Exchange for the period 2019-2023 totaling 45 companies. The number of samples in this study were 23 companies determined through purposive sampling. The method used is a quantitative method processed with the SPSS 26 application. The techniques and data analysis used are descriptive statistics, classical assumption tests and moderation regression analysis. The results of this study indicate that the Green Innovation variable has an effect on Company Value, and Environmental Disclosure has no effect on Company Value. Simultaneously, Green Innovation and Environmental Disclosure moderated by Good Corporate Governance have a significant effect on Firm Value.
Co-Authors Andaresta, Alfina Melati Ayudho Selviani Eka Pertiwi, Dinal Ekowati, Sri Ferina, Zahrah Indah Fransisco, Lee Indah Yuliani Irayani, Irayani Kurnia Nengsih, Mimi Muhamad Galy Njoman Ari Pribowo Nengsih, Mimi Kurnia Nopriadi Nopriadi Novianti, Rike Pribowo, Muhamad Galy Njoman Ari Putra P, Roynaldi Ristiyanto, M. Ristiyanto Safutra, Effan Sari, Endah Permata Sri Wahyuni, Mirra Wahyuni, Mirra Sri Wati, Zelin Widia Wijaya, Ermy Yudi Partama Putra Yulinda, Ade Tiara