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All Journal Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Dehasen Untuk Negeri Jurnal Entrepreneur dan Manajemen Sains Publikasi Hasil Pengabdian Kepada Masyarakat. The Es Economics and Entrepreneurship Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS PEDAMAS (Pengabdian Kepada Masyarakat)
Herfianti, Meiffa
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : creative research management journal

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PENGARUH EXPERIENTAL MARKETING DAN EXPERIENTAL VALUE TERHADAP COSTUMER SATISFACTION PADA PENGGUNA HANDPHONE REDMI DI SMK NEGERI 03 BENGKULU SELATAN Herfianti, Meiffa; Fransisco, Lee
Creative Research Management Journal Vol 6 No 1 (2023): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v6i1.3725

Abstract

This study aims to determine the effect of Experiential Marketing and Experiential Value on Customer Statistics on Redmi mobile users at SMK Negeri 03 Bengkulu Selatan. This study used a quantitative method with a Likert scale (questionnaire). The number of respondents in this research was 105 people. iMethod of data collection iusing a questionnaire. The analysis technique uses multiple linear regression analysis tests, the coefficient of determination (R2) and hypotheses tests, namely the it test and the if test. The results of this study indicate that partially the experiential marketing variable has a significant effect on the customer satisfaction variable and the experiential value variable has a significant effect on the customer satisfaction variable. Simultaneously, it shows that the experiential marketing and experiential value variables simultaneously have a significant effect on customer satisfaction. The limitations of this study are using data in the form of respondents' answers to the statements submitted on the research questionnaire. Respondents who filled out the questionnaire at random and did not pay close attention to each statement. It is hoped that the indicators described in this study can be used as a reference for Redmi products, especially Redmi product sellers in South Bengkulu, in increasing the experience marketing of their customers and increasing the experience value in in-store transaction life.
ANALISIS BUDAYA ORGANISASI MENGGUNAKAN HOFSTEDE DAN ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI)(Studi Kasus pada Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Bengkulu) Herfianti, Meiffa; Nengsih, Mimi Kurnia; Ari Pribowo, M. Galy Njoman
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/0c114m09

Abstract

Organizational culture affects a person's role in carrying out his role. The success of organizational culture is marked by changes in individual behavior that can be emulated by other individuals. This study aims to determine the organizational culture created in the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. The method used in analyzing organizational culture is Hofstede's method and OCAI (Organizational Culture Assessment Instrument) analysis. The results of the analysis using Hofstede's cultural dimensions state that the Faculty of Economics and Business, Muhammadiyah University of Bengkulu is in an organizational culture that has an even distribution of power, is collectivistic, masculinity has a strong influence within the institution, the institution focuses on things that have certainty value, the institution concentrate more on matters that have a long-term, future-oriented nature, and implement pragmatic values and institutions that control the fulfillment of needs and regulations with strict social norms. Meanwhile, based on the OCAI analysis, the current organizational culture and the expected organizational culture in the future is the Clan organizational culture. This means that there is a match between the desires of the leadership and employees because they are in the same organizational cultural orientation, namely a friendly workplace where people share with each other like a big family.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KEPEMIMPINAN TRANSAKSIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) KARYAWAN RSKJ PROVINSI BENGKULU Novianti, Rike; Herfianti, Meiffa
Creative Research Management Journal Vol 7 No 1 (2024): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/f6eemq71

Abstract

Leadership is the main key to the success of a company in achieving a goal. A company requires appropriate transformational leadership and transactional leadership to encourage the emergence of organizational citizenship behavior in each employee. The purpose of this research is to determine the influence of transformational leadership and transactional leadership on organizational citizenship behavior (OCB) in RSKJ employees in Bengkulu Province. The population that will be used in this research is employees of the RSKJ nursing section of Bengkulu Province, totaling 100 employees. This research uses a nonprobability sampling technique with the technique taken, namely saturated sampling (census). Saturated sampling technique is a sample determining technique when all members of the population are used as samples. So the sample used in this research was 100 employees of the RSKJ nursing section of Bengkulu Province. This research uses quantitative methods and data collection techniques by means of observation and distributing questionnaires. Then the questionnaire data was processed using SPSS version 26. Based on the results of this research, it can be concluded that the results of hypothesis testing from the t test (partial) and F test (simultaneous) have a positive and significant effect on the transformational leadership and transactional leadership variables on organizational citizenship behavior.
Co-Authors Andusti, Desva Angraini, Ria Arliando, Yode Ayudho Selviani Chandra, M. Jeffri Arlinandes Eka Pertiwi, Dinal Ekowati, Sri Febriansyah, Erwin Ferina, Zahrah Indah Fransisco, Lee Hanila, Siti Indah Yuliani Irayani, Irayani Islamuddin Islamuddin, Islamuddin Kresnawati, Kresnawati Kurnia Nengsih, Mimi Kusuma, Merta Muhamad Galy Njoman Ari Pribowo Nengsih, Mimi Kurnia Njoman Ari Pribowo, Muhammad Galy Nopriadi Nopriadi Novianti, Rike Prasetya, Onky Dwie Pribowo, Muhamad Galy Njoman Ari Putra P, Roynaldi Putra, Heri Septiadi Ristiyanto, M. Ristiyanto Robiansyah, Anton Safutra, Effan Sari, Endah Permata Sartoni, Arius Siregar, Imelda Rahma Sri Wahyuni, Mirra Susena, Cahya vanesa, Dela Wahyuni, Mirra Sri Wati, Zelin Widia Wijaya, Ermy