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Rizky Muslim Hidayat
Universitas Lambung Mangkurat

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PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIXUE ICE CREAM AND TEA DI KOTA BANJARMASIN Salwa Noor Azizah; Novia Nour Halisa; Nurul Wahyuni; Rizky Muslim Hidayat
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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This study describes how the levels of price, location, product quality and purchasing decisions. In addition, this study also aims to examine the effect of price, location and product quality on purchasing decisions. The research location was chosen in Banjarmasin City. This research uses a quantitative approach. A sample of 100 respondents was selected by insidental sampling with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by IBM SPSS Statistic Version 26.0. The results showed that Price has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City, Location has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City, Product Quality has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City. Price, Location and Product Quality simultaneously have a significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City.
PENGARUH CAPITAL ADEQUACY RATIO (CAR) DAN NON PERFORMING LOAN (NPL) TERHADAP RETURN ON ASSET (ROA) PADA BANK UMUM SWASTA NASIONAL YANG TERDAFTAR PADA OTORITAS JASA KEUANGAN (Periode 2016-2021) A’qilia Munawarah; Siti Rusidah; Rizky Muslim Hidayat
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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The overarching goals of this study are to (1) investigate the partial and simultaneous each variable at National Private Commercial Banks (BUSN) licensed by the Financial Services Authority (OJK), and (2) apply the study's findings to a sample of BUSN (2016-2021 period). This study employs a causal-associational approach to quantitative research. The data used to create this summary was collected using a kind of sampling known as "Purposeful Sampling," which was applied to a subset of BUSN Bank's financial records at random. Each state-owned enterprise bank's financial statements from 2016-2021 were used as secondary data in this analysis. To evaluate the business's success, these statements were used. Reading books and financial reports, in addition to checking out the Financial Services Authority's website. In this study, using Multiple Linear Regression Analysis with the 26.0 Version of SPSS. The findings revealed that the Capital Adequacy Ratio (CAR) and Non-Performing Loans (NPL) had only a minimal impact on ROA (ROA). The Capital Adequacy Ratio (CAR) and Non-Performing Loans are known to have a significant impact on the Return On Assets (ROA) figure (22.90%),
PENGARUH INTERNET MARKETING DAN EMOTIONAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Parfum HMNS di Kota Jakarta) Ahmad Fathoni; Saladin Ghalib; M. Hasanur Arifin; Rizky Muslim Hidayat
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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This research aims to examine the influence of internet marketing and emotional marketing on purchase decisions among HMNS perfume users. The research approach used is quantitative method. The sampling technique employed is non-probability - accidental sampling, with a sample size of 110 respondents. Data collection was done using questionnaires, and data analysis was conducted using multiple linear regression. The results of the study indicate that internet marketing (X1) has a positive and significant impact on purchase decisions (Y), and emotional marketing (X2) also has a positive and significant impact on purchase decisions. Simultaneously, internet marketing and emotional marketing have a significant influence on purchase decisions.
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MEREK LIFEBUOY DI KOTA BANJARMASIN Nur Ghina Annisa Rahmah; M. Hasanur Arifin; Rizky Muslim Hidayat; Humaidi
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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This study aims to investigate the effects of price and brand image on the purchase decision of the Lifebuoy brand in Banjarmasin City. The research method used in this study is a quantitative research method using a sample of 136 respondent of Lifebuoy Brand consumers. The data collection technique used in this study was to use a questionnaire and sampling using Acidental sampling. The analysis technique used in this research are multiple linear regression model, T test, F test and coefficient of determination test. The results of the T test for the price variable obtained a significance value of 0.000<0.05 and the brand image variable obtained a significance value of 0.000<0,05. Based on the results of the T test, it can be concluded that price and brand image affect purchasing decisions. The results of the F test has a significance value of 0.000 <0.05. The results showed that simultaneously price and brand image had an affect on purchasing decisions. The coefficient of determination (R2) is 0.522 or 52,2% consumer purchasing decisons are influenced by price and brand image. While 47,8% is influenced by other variables outside of this study.
PENGARUH PRICE DISCOUNT DAN IN STORE DISPLAY TERHADAP IMPULSE BUYING PADA MINISO STORE DUTA MALL BANJARMASIN Syahreza Akbar; Rizky Muslim Hidayat; Fitriyadi; Irwansyah
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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This study aims to determine the impact of in-store displays and price reductions on impulsive buys at Miniso Store Duta Mall Banjarmasin. The quantitative technique of this study makes use of the explanatory research type and survey research design. The sample for this study consisted of 100 respondents selected using accidental sampling. Questionnaires are used for data collection, and SPSS (Statistical Product and Service Solutions) is used for data analysis. The exploration results demonstrate that Value Rebate fundamentally affects Motivation Purchasing, In Store Show essentially affects Drive Purchasing, Value Markdown and In Store Show have a tremendous impact all the while Without really thinking Purchasing at the Miniso Store Duta Shopping center Banjarmasin.
Co-Authors Ahmad Fathoni A’qilia Munawarah Fitriyadi Humaidi Irwansyah M. Hasanur Arifin Novia Nour Halisa Nur Ghina Annisa Rahmah Nurul Wahyuni Saladin Ghalib Salwa Noor Azizah Siti Rusidah Syahreza Akbar