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PENGARUH HUMAN RELATION DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PTT. MILLENIUM PHARMACON INTERNATIONAL, TBK CABANG BANJARMASIN Eny Siswi Amiarti; Hairudinor; Sugiharto; Irwansyah
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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Abstract

The purpose of this study is to ascertain and evaluate the relative and concurrent effects of workplace culture and human relations on workers' performance at the Banjarmasin branch of PT. Millennium Pharmachon International Tbk. A quantitative research approach is being used. Saturated sampling techniques were used to select 32 respondents for the sample. A questionnaire was used for data collection, and the SPSS 26 software was used for multiple linear regression analysis of the data. The findings of the study indicate that while the work environment has a significant impact on employee performance, human relations has a negligible effect. The aspects of the workplace and interpersonal relationships both have a big impact on how well employees perform.
PENGARUH SOCIAL MEDIA MARKETING TIKTOK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC DI BANJARMASIN Anisa Fitri; Fitriyadi; Maryono; Irwansyah
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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This research describes how the levels of Social Media Marketing and Brand Image influence Skintific Skincare Purchasing Decisions in Banjarmasin City. And this research aims to test the influence of Social Media Marketing and Brand Image on Purchasing Decisions The location of this research is Banjarmasin City. This research uses a quantitative approach, the sample taken was 100 respondents selected by accidental sampling with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by the IBM SPSS Statistics Version 25.0 program. The results of the research show that Social Media Marketing Tiktok has a partially significant effect on the decision to purchase Skintific Skincare in Banjarmasin City and Brand Image has a partially significant effect on the decision to purchase Skintific Skincare in Banjarmasin City. As well as Tiktok's Social Media Marketing and Brand Image simultaneously have a significant influence on Purchasing Decisions for Skintific Skincare in Banjarmasin City
PENGARUH PRICE DISCOUNT DAN IN STORE DISPLAY TERHADAP IMPULSE BUYING PADA MINISO STORE DUTA MALL BANJARMASIN Syahreza Akbar; Rizky Muslim Hidayat; Fitriyadi; Irwansyah
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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This study aims to determine the impact of in-store displays and price reductions on impulsive buys at Miniso Store Duta Mall Banjarmasin. The quantitative technique of this study makes use of the explanatory research type and survey research design. The sample for this study consisted of 100 respondents selected using accidental sampling. Questionnaires are used for data collection, and SPSS (Statistical Product and Service Solutions) is used for data analysis. The exploration results demonstrate that Value Rebate fundamentally affects Motivation Purchasing, In Store Show essentially affects Drive Purchasing, Value Markdown and In Store Show have a tremendous impact all the while Without really thinking Purchasing at the Miniso Store Duta Shopping center Banjarmasin.
PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN WARDAH MARKETPLACE SHOPEE DI KOTA BANJARMASIN Radhyna Emalia Febriyani; Novia Nour Halisa; Setio Utomo; Irwansyah
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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This study uses a quantitative methodology. The location of the research is in the city of Banjarmasin. A sample of 110 respondents who had purchased decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin with data collection using questionnaires and data analysis using multiple linear regression analysis. The results of this research show that online customer reviews have a partially significant effect on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin. Then, online customer rating has a partially significant effect on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin. Also, online customer reviews and online customer ratings simultaneously have a significant influence on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin.
PENGARUH INFLUENCER MARKETING DAN IKLAN TERHADAP BRAND AWARENESS SKINCARE SKINTIFIC DI KOTA BANJARMASIN Annisa Salsabela; Nurul Wahyuni; Irwansyah; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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The Influence of Influencer Marketing and Advertising on Brand Awareness of Skintific Skincare in Banjarmasin City. This study aims to examine the partial and simultaneous effects of influencer marketing and advertising on brand awareness of Skintific skincare in Banjarmasin City.This study uses a quantitative approach, with the research location in Banjarmasin City. A sample of 100 respondents who are familiar with Skintific skincare in Banjarmasin City was selected using non-probability sampling with purposive sampling. Data analysis was performed using multiple linear regression. The results of this study prove that Influencer Marketing has a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City. Advertising has a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City. Additionally, Influencer Marketing and Advertising have a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City.
PEMASARAN DIGITAL DAN ATMOSFER VISUAL INSTAGRAM: ANALISIS PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER Fitriyadi; Muhammad Akmal; Setio Utomo; Irwansyah; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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In the increasingly competitive digital landscape, social media has emerged as a strategic platform for shaping consumer purchasing decisions, particularly within the local culinary sector. This study aims to examine the influence of Instagram-based social media marketing and digital visual atmosphere on consumer purchase decisions at Younki’s Pizza & Mocktails in Banjarmasin. Employing a concurrent triangulation mixed methods design, quantitative data were obtained through structured questionnaires distributed to selected consumers, while qualitative data were collected via in-depth interviews and content analysis of the business’s Instagram presence. The findings indicate that both social media marketing and the visual atmosphere exert a significant influence on consumer purchasing decisions, both individually and collectively. Notably, the digital visual atmosphere emerged as the more dominant factor in shaping consumer perceptions and experiences. The qualitative insights further support this, highlighting that visual elements—such as food presentation, interior design as depicted on social media, content authenticity, and the overall digital ambiance—play a crucial role in fostering emotional engagement and purchase intent. This study contributes theoretically by integrating digital marketing strategies and atmospheric perception into the broader framework of consumer behavior. From a practical perspective, it offers valuable implications for local culinary entrepreneurs in crafting more effective, experience-driven digital marketing approaches. The integrative application of both quantitative and qualitative methodologies facilitates a more holistic understanding of the complex dynamics that underlie consumer decision-making in the contemporary social media marketing environment.
PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PRODUK MEREK JIMS HONEY DI KOTA BANJARBARU Kiranti Dwi Putri; Maryono; Irwansyah; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to analyze the influence of price, product quality, and brand trust on customer loyalty toward Jims Honey products in Banjarbaru City. The research method used is quantitative with a survey approach, involving 100 respondents selected through purposive sampling. The research instrument was tested for validity and reliability, and the data were analyzed using multiple linear regression and classical assumption tests. The results show that price, product quality, and brand trust have a simultaneous and significant effect on customer loyalty. Partially, all three independent variables also show a significant influence, with brand trust emerging as the dominant variable. The research model is able to explain 56.7% of the variation in customer loyalty (R² = 0.567). These findings indicate that customer loyalty to local fashion products such as Jims Honey is influenced by a combination of fair price perception, adequate product quality, and trust in the brand. The practical implication of this research is the importance of marketing strategies that focus on strengthening product value and building sustainable brand trust. This study also provides a theoretical contribution to the literature on consumer behavior and customer loyalty in the local fashion retail sector. Future research is expected to consider other variables, such as customer satisfaction or shopping experience, to gain a more comprehensive understanding.
Pengaruh Kemudahan Pengguna dan Manfaat Terhadap Kepuasan Pelanggan Mobile Banking BRI (BRImo) Pada Mahasiswa Universitas Lambung Mangkurat Banjarmasin arta dina; M Hasanur Arifin; Irwansyah; Siti Rusidah
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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This study aims to examine the effect of perceived ease of use and perceived usefulness, both partially and simultaneously, on customer satisfaction of the BRI mobile banking (BRImo) application among students of Universitas Lambung Mangkurat. The research employs a quantitative approach. The sample consists of 100 respondents selected using incidental sampling technique. Data were collected through questionnaires, and the analysis method used is multiple linear regression. The results show that perceived ease of use has a positive and significant partial effect on customer satisfaction. In addition, perceived usefulness also has a positive and significant partial effect on customer satisfaction. Simultaneously, perceived ease of use and perceived usefulness have a significant effect on customer satisfaction of the BRI mobile banking (BRImo) application among students of Universitas Lambung Mangkurat.
Pengaruh Desain Produk dan Gaya Hidup terhadap Keputusan Pembelian Tumbler Rosca di Kalangan Generasi Z Kota Banjarmasin Melsa Erliana; Irwansyah; Siti Rusidah; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Melsa Erliana, 2210412220041, 2026. The Influence of Product Design and Lifestyle on the Purchasing Decisions of Rosca Tumblers among Generation Z in Banjarmasin City, under the supervision of: Irwansyah. The increasing use of tumblers among Generation Z has made this product not only a drinking container but also part of daily needs and lifestyle trends. Attractive product design and consumer lifestyle are factors that can influence purchasing decisions for Rosca Tumblers among Generation Z in Banjarmasin City. This study aims to determine and examine the influence of product design and lifestyle on the purchasing decisions of Rosca Tumblers among Generation Z in Banjarmasin City. This research employed a quantitative approach. The sample consisted of 100 Generation Z respondents who had purchased and used Rosca Tumblers, selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS) software. The results showed that product design and lifestyle had a positive and significant effect, both partially and simultaneously, on purchasing decisions of Rosca Tumblers among Generation Z in Banjarmasin City.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan PT Pertamina Patra Niaga Integrated Terminal Banjarmasin Ellybina Awaliya Rahmah; Irwansyah; Hairudinor; Noor Hidayati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.102

Abstract

May 20, 2026: Rahmah, Ellybina Awaliya, 2210412320009. How workers at PT Pertamina Patra Niaga Integrated Terminal Banjarmasin are affected by their work motivation and the way their bosses lead them. under the charge of Irwansyah. An organization's success depends on its employees' performance. Two of the many elements that effect productivity are a leader's style and staff motivation. This study examines the major effects of leadership style and work drive on PT Pertamina Patra Niaga Integrated Terminal Banjarmasin workers' performance. It employed quantitative methodologies and saturation sampling to encompass all 50 employees. Multiple linear regression was utilized in SPSS 25. The study found no influence of leadership style on PT Pertamina Patra Niaga Integrated Terminal Banjarmasin employee performance. Work drive affects PT Pertamina Patra Niaga Integrated Terminal Banjarmasin employees. Leadership style and work ethics affect PT Pertamina Patra Niaga Integrated Terminal Banjarmasin staff performance. KEYWORDS: Leadership Style, Work Motivation, Employee Performance
Co-Authors Anisa Fitri Annisa Salsabela arta dina Devi Rusvitawati Ellybina Awaliya Rahmah Eny Siswi Amiarti Fitriyadi Hairudinor Kiranti Dwi Putri M Hasanur Arifin M. Hasanur Arifin Maryono Melsa Erliana Muhammad Akmal Noor Hidayati Novia Nour Halisa Nurul Wahyuni Radhyna Emalia Febriyani Rizki Muslim Hidayat Rizky Muslim Hidayat Setio Utomo Siti Rusidah Sugiharto Syahreza Akbar