Garuda - Garba Rujukan Digital

PENGARUH SOCIAL MEDIA MARKETING TIKTOK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC DI BANJARMASIN Anisa Fitri; Fitriyadi; Maryono; Irwansyah
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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This research describes how the levels of Social Media Marketing and Brand Image influence Skintific Skincare Purchasing Decisions in Banjarmasin City. And this research aims to test the influence of Social Media Marketing and Brand Image on Purchasing Decisions The location of this research is Banjarmasin City. This research uses a quantitative approach, the sample taken was 100 respondents selected by accidental sampling with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by the IBM SPSS Statistics Version 25.0 program. The results of the research show that Social Media Marketing Tiktok has a partially significant effect on the decision to purchase Skintific Skincare in Banjarmasin City and Brand Image has a partially significant effect on the decision to purchase Skintific Skincare in Banjarmasin City. As well as Tiktok's Social Media Marketing and Brand Image simultaneously have a significant influence on Purchasing Decisions for Skintific Skincare in Banjarmasin City

PENGARUH PRICE DISCOUNT DAN IN STORE DISPLAY TERHADAP IMPULSE BUYING PADA MINISO STORE DUTA MALL BANJARMASIN Syahreza Akbar; Rizky Muslim Hidayat; Fitriyadi; Irwansyah
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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This study aims to determine the impact of in-store displays and price reductions on impulsive buys at Miniso Store Duta Mall Banjarmasin. The quantitative technique of this study makes use of the explanatory research type and survey research design. The sample for this study consisted of 100 respondents selected using accidental sampling. Questionnaires are used for data collection, and SPSS (Statistical Product and Service Solutions) is used for data analysis. The exploration results demonstrate that Value Rebate fundamentally affects Motivation Purchasing, In Store Show essentially affects Drive Purchasing, Value Markdown and In Store Show have a tremendous impact all the while Without really thinking Purchasing at the Miniso Store Duta Shopping center Banjarmasin.

PENGARUH POPULARITAS MEREK DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM LOTION RACCA BEAUTY MELALUI MEDIA SOSIAL DI KOTA BANJARMASIN Hairudinor; Fitriyadi; Humaidi; Siti Aulia Rahmawati
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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The purpose of this study is to ascertain and evaluate the impact of content marketing and brand popularity on decisions made by consumers to buy MSME Lotion Racca Beauty items on social media in the city of Banjarmasin. This study employs a quantitative methodology, and up to 100 respondents who have purchased Racca Beauty Lotion items in Banjarmasin between the ages of 17 and older make up the sample. This technique is known as accidental sampling. A questionnaire is used for data collecting, and IBM SPSS Statistics version 25 is used for data analysis through multiple linear regression for hypothesis testing. The study's findings indicate that: (1) The decision to purchase Racca Beauty Lotion in the city of Banjarmasin is positively and significantly influenced by brand popularity; (2) The decision to purchase Racca Beauty Lotion in the city of Banjarmasin is positively and significantly influenced by content marketing; and (3) Product quality and content marketing have a simultaneous influence on decisions to purchase Racca Beauty Lotion in the city of Banjarmasin.

PENGARUH CAPITAL ADEQUACY RATIO DAN NET INTEREST MARGIN TERHADAP HARGA SAHAM PADA BANK KONVENSIONAL YANG TERDAFTAR DI BEI PERIODE 2019-2023 Desy Fitriani; Novia Nour Halisa; M. Hasanur Arifin; Fitriyadi
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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This research aims to identify and analyze the impact of the Capital Adequacy Ratio (CAR) on the stock prices of conventional banks listed on the Indonesia Stock Exchange (IDX) for the period from 2019 to 2023, focusing on partial effects. Additionally, the study seeks to evaluate the influence of Net Interest Margin (NIM) on the stock prices of conventional banks during the same time frame, again looking at partial effects. Another goal is to investigate the simultaneous effects of CAR and NIM on the stock prices of conventional banks listed on the IDX within the 2019-2023 period. This study employs a quantitative methodology featuring an explanatory research design. The population encompasses all financial statements from conventional banks listed on the IDX. The sample was selected through purposive sampling, resulting in 30 samples. Data collection utilized the documentation method, and the analysis was performed using multiple linear regression with SPSS software version 25.0. The findings indicated that the Capital Adequacy Ratio (CAR) had a significant partial effect on the stock prices of conventional banks listed on the IDX during the 2019-2023 period. Furthermore, the results demonstrate that the Net Interest Margin (NIM) also significantly affects the stock prices of conventional banks in the same period. Capital Adequacy Ratio (CAR) and Net Interest Margin (NIM) have a significant simultaneous effect on stock prices of Conventional Banks listed on the IDX for the period 2019-2023.

PEMASARAN DIGITAL DAN ATMOSFER VISUAL INSTAGRAM: ANALISIS PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER Fitriyadi; Muhammad Akmal; Setio Utomo; Irwansyah; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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In the increasingly competitive digital landscape, social media has emerged as a strategic platform for shaping consumer purchasing decisions, particularly within the local culinary sector. This study aims to examine the influence of Instagram-based social media marketing and digital visual atmosphere on consumer purchase decisions at Younki’s Pizza & Mocktails in Banjarmasin. Employing a concurrent triangulation mixed methods design, quantitative data were obtained through structured questionnaires distributed to selected consumers, while qualitative data were collected via in-depth interviews and content analysis of the business’s Instagram presence. The findings indicate that both social media marketing and the visual atmosphere exert a significant influence on consumer purchasing decisions, both individually and collectively. Notably, the digital visual atmosphere emerged as the more dominant factor in shaping consumer perceptions and experiences. The qualitative insights further support this, highlighting that visual elements—such as food presentation, interior design as depicted on social media, content authenticity, and the overall digital ambiance—play a crucial role in fostering emotional engagement and purchase intent. This study contributes theoretically by integrating digital marketing strategies and atmospheric perception into the broader framework of consumer behavior. From a practical perspective, it offers valuable implications for local culinary entrepreneurs in crafting more effective, experience-driven digital marketing approaches. The integrative application of both quantitative and qualitative methodologies facilitates a more holistic understanding of the complex dynamics that underlie consumer decision-making in the contemporary social media marketing environment.

PERBANDINGAN CITA RASA DAN KERAGAMAN MENU TERHADAP KEPUASAN KONSUMEN PADA KFC DAN RICHEESE FACTORY AHMAD YANI BANJARMASIN Maulidatul Huda; Maryono; Nurul Wahyuni; Fitriyadi
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Industri restoran cepat saji di Banjarmasin terus berkembang, dengan KFC dan Richeese Factory menjadi dua merek yang paling disukai. Rasa dan keragaman menu dianggap sebagai faktor kunci yang memengaruhi pengalaman dan kepuasan konsumen. Studi ini bertujuan untuk membandingkan persepsi konsumen tentang rasa, keragaman menu, dan tingkat kepuasan pelanggan antara kedua restoran tersebut. Penelitian ini menerapkan metode kuantitatif komparatif menggunakan pendekatan survei. Sampel penelitian terdiri dari 100 responden, yang terdiri dari 50 pelanggan KFC dan 50 pelanggan Richeese Factory yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan menerapkan statistik deskriptif dan uji t sampel independen. Hasil penelitian menunjukkan tidak ada perbedaan signifikan antara KFC dan Richeese Factory dalam hal rasa, keragaman menu, dan kepuasan pelanggan, dengan semua variabel dikategorikan sebagai sangat baik. Temuan ini menekankan pentingnya menjaga konsistensi rasa dan inovasi menu sebagai strategi inti untuk mempertahankan kepuasan pelanggan di tengah industri makanan cepat saji yang kompetitif di Banjarmasin.

PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI KOTA BANJARMASIN Muhammad Arif Firdaus; Fitriyadi; Novia Nour Halisa; Setio Utomo
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.99

Muhammad Arif Firdaus, 2110412310072, 2025. The Influence of Brand Image and Brand Trust on Purchase Decisions on the Shopee Marketplace in Banjarmasin, under the supervision of Fitriyadi. This study was conducted to identify and examine the partial and simultaneous effects of Brand Image and Brand Trust variables on purchase decisions on the Shopee marketplace in Banjarmasin. This research employed a quantitative approach, with the research location in Banjarmasin. A sample of 100 respondents who had previously purchased products on the Shopee marketplace was randomly selected using the accidental sampling technique. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS Statistics Version 26. The results of this study indicate that Brand Image has a significant partial effect on purchase decisions on the Shopee marketplace in Banjarmasin. Brand Trust also has a significant partial effect on purchase decisions on the Shopee marketplace in Banjarmasin. Furthermore, Brand Image and Brand Trust simultaneously have a significant effect on purchase decisions on the Shopee marketplace in Banjarmasin.

PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BANK KALSEL KANTOR CABANG UTAMA BANJARMASIN Raissa Shiba Ramadhan; Nurul Wahyuni; Fitriyadi; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.108

Raissa Shiba Ramadhan. 2210412320002. (2026). The Influence of Occupational Drive and Institutional Climate on the Performance Outcomes of Staff Members at the Main Office of Bank Kalsel Located in Banjarmasin. Supervisor: Nurul Wahyuni. This research is constructed with the primary objective of examining the magnitude to which occupational motivation alongside the workplace setting contributes to and Exerts a determinative effect on the magnitude of personnel performance. The participants involved in this investigation are staff members stationed at the Central Branch Office of Bank Kalsel located in Banjarmasin. Respondent selection was executed by employing a saturated sampling technique, in which the totality of the population was encompassed as the research sample. Data collection procedures were undertaken via the distribution of systematically constructed questionnaires, whereas the analytical method implemented involved multiple linear regression modeling. The results demonstrate that, in a concurrent manner, both vocational impetus and the organizational milieu exert a statistically meaningful influence on the performance of employees. When assessed individually, work-related motivation exhibits a positive influence on employee performance. Likewise, the workplace environment also presents a favorable and positive contribution toward employee performance.

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