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Siti Uswatun Hasanah
Universitas Ibn Khaldun Bogor
Religion Agriculture, Biological Sciences & Forestry Education Law, Crime, Criminology & Criminal Justice Public Health

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MSME Digitalization through E-Catalogs, Google Maps, and QRIS in Bojong Kulur Mohammad Jibriel Avessina; Hanif Zaidan Sinaga; Widhi Ariyo Bimo; Asti Marlina; Asifa Ramadhanti Putri; Dava Pratama; Muhtadin Muhtadin; Nida Ussyaripah Khoerul Akilah; Raka Andika Pratita; Siti Uswatun Hasanah
Jurnal Pengabdian Nusantara Vol. 4 No. 4 (2026)
Publisher : Konsorsium Nasional Pengelola Jurnal Pengabdian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpn.v4i4.263

Abstract

Micro, small, and medium enterprises (MSMEs) are central to local economic activity, yet village-based businesses often face limited digital promotion, non-cash payment readiness, and online business visibility. This community service program assisted MSMEs in Bojong Kulur Village through e-catalog development, Google Maps registration, Quick Response Code Indonesian Standard (QRIS) implementation, and business-branding media. A participatory approach involved Village-Owned Enterprise managers and MSME actors in observation, planning, implementation, evaluation, and follow-up. The program produced an e-catalog containing 15 featured products, activated QRIS for one MSME, registered one business location on Google Maps, and delivered a new branding banner. Google Maps recorded more than 20 location searches during the first two weeks, while several non-cash transactions were reported during the first week of QRIS use. The intervention strengthened initial business visibility, digital transaction readiness, and promotional capacity. However, long-term sustainability requires a designated digital administrator, regular content training, periodic catalog updates, and continued support from the Village-Owned Enterprise and village government.
Co-Authors Asifa Ramadhanti Putri Asti Marlina Dava Pratama Hanif Zaidan Sinaga Mohammad Jibriel Avessina Muhtadin Muhtadin Nida Ussyaripah Khoerul Akilah Raka Andika Pratita Widhi Ariyo Bimo