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All Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Muh. Ichwan Musa
State University of Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Sustainability-Driven Platform Innovation: A Cross-Disciplinary Analysis of Shopee's Sustainability Strategy in Southeast Asia's E-Commerce Ecosystem Putri Nurhaerat Putri Nurhaerat; M. Ikhwan Maulana Haeruddin; Muh. Ichwan Musa; Muh. Yushar Mustafa
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 3 No. 3-4 (2026): JRBME
Publisher : PT Smart Media Makassar

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This study analyzes Shopee's innovation strategy through a cross-disciplinary lens, examining the platform's growth trajectory within Sea Limited's ecosystem amid mounting structural and regulatory pressures. Shopee operates at the intersection of mobile commerce, digital logistics, financial services, and social commerce, making it a rich case for multi-theoretical analysis. The research integrates classical innovation theories—Schumpeterian creative destruction and Rogers' Diffusion of Innovations—with contemporary frameworks including disruptive innovation (Christensen), platform economics and multi-sided markets (Rochet & Tirole; Evans), dynamic capabilities (Teece), open innovation (Chesbrough), and sociotechnical systems with responsible innovation principles. Triple Helix and Penta Helix frameworks are applied to map Shopee's multi-actor stakeholder ecosystem. Critical Management Studies (CMS) perspectives are employed to interrogate power asymmetries, labor precarity, algorithmic governance, and ecological externalities embedded in Shopee's platform model. Findings reveal that while Shopee's competitive position rests on mobile-first user experience, shoppertainment, in-house logistics (SPX), and data-driven monetization, sustaining this position ethically and commercially requires enhanced algorithmic transparency, stronger MSME empowerment, hybrid logistics optimization, ethical AI governance, labor welfare programs, and standardized social and environmental impact reporting. Strategic recommendations are offered to support Shopee's transition from a subsidy-driven growth model to a sustainable, accountable platform ecosystem.
Sustainable Innovation Strategy of Tokopedia in Strengthening Indonesia’s Digital Economic Ecosystem: Analysis Based on Innovation Theory and Pentahelix Approach Andi Amrullah; Muh. Ichwan Musa; M. Ilham Wardhana Haeruddin
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 3 No. 1-2 (2026): JRBME
Publisher : PT Smart Media Makassar

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The rapid development of digital technology has transformed consumer behavior and business competition in Indonesia. Tokopedia, as one of the largest e-commerce platforms, plays an important role in supporting national digital economic growth through innovation, collaboration, and inclusive business models. This study aims to analyze Tokopedia’s sustainable innovation strategy using innovation theory and the Pentahelix approach. The study employs a qualitative descriptive method through literature review using secondary data from journals, articles, and relevant reports. The results show that Tokopedia has implemented disruptive innovation by empowering MSMEs through digital marketplaces, open innovation through partnerships with fintech, logistics, and technology companies, and creative destruction by shifting traditional trade systems into digital commerce. Through the Pentahelix model, Tokopedia collaborates with government, academia, business sectors, communities, and media to strengthen the digital ecosystem. However, several challenges remain, including data security risks, unequal competition among sellers, environmental impacts from logistics activities, and consumerism driven by aggressive promotions. Therefore, strengthening cybersecurity, green logistics, MSME empowerment, and transparency are strategic priorities to ensure sustainable growth. The study concludes that Tokopedia has strong potential to become a competitive and sustainable digital platform in Indonesia.
Sustaining Growth Through Cross-Disciplinary Innovation: A Sustainable Business Analysis of Kopi Kenangan (Kenangan Brands) Toward Long-Term Sustainability Rivan Syarif Kaisar; Agung Widhi Kurniawan; Muh. Ichwan Musa
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 3 No. 1-2 (2026): JRBME
Publisher : PT Smart Media Makassar

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This study analyzes the cross-disciplinary innovation journey of Kopi Kenangan (Kenangan Brands), Indonesia's first new retail F&B unicorn, from its founding in 2017 through its regional expansion in 2022–2024. The research examines how the company integrates product, process, business model, and digital innovations while sustaining competitive advantage in a rapidly evolving market. Using a combination of Schumpeterian innovation theory, business model frameworks (Osterwalder & Pigneur), digital platform theory, absorptive capacity (Cohen & Levinthal), and service ecosystem theory (Norman & Ramirez), this paper systematically maps Kopi Kenangan's innovation dimensions. Triple Helix and Penta Helix frameworks are applied to assess its stakeholder ecosystem, and Critical Management Studies (CMS) perspectives are employed to interrogate social, cultural, and environmental consequences of its growth model. Findings reveal that Kopi Kenangan's competitive strength derives from local taste differentiation, omnichannel integration, ERP/SAP-powered operations, and digital loyalty platforms. However, sustaining this growth ethically requires deeper academic collaboration, verified sustainability metrics, fair labor practices, and culturally adaptive internationalization. Strategic recommendations are provided to support Kopi Kenangan's transition from a growth-first to a growth-plus-sustainability model.
Co-Authors Agung Widhi Kurniawan Andi Amrullah M. Ikhwan Maulana Haeruddin Muh. Yushar Mustafa Muhammad Ilham Wardhana Haeruddin Putri Nurhaerat Putri Nurhaerat Rivan Syarif Kaisar