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All Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Muh. Ichwan Musa
State University of Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Sustainability-Driven Platform Innovation: A Cross-Disciplinary Analysis of Shopee's Sustainability Strategy in Southeast Asia's E-Commerce Ecosystem Putri Nurhaerat Putri Nurhaerat; M. Ikhwan Maulana Haeruddin; Muh. Ichwan Musa; Muh. Yushar Mustafa
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 3 No. 3-4 (2026): AUGUST DECEMBER 2026 - JRBME
Publisher : PT Smart Media Makassar

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This study analyzes Shopee's innovation strategy through a cross-disciplinary lens, examining the platform's growth trajectory within Sea Limited's ecosystem amid mounting structural and regulatory pressures. Shopee operates at the intersection of mobile commerce, digital logistics, financial services, and social commerce, making it a rich case for multi-theoretical analysis. The research integrates classical innovation theories—Schumpeterian creative destruction and Rogers' Diffusion of Innovations—with contemporary frameworks including disruptive innovation (Christensen), platform economics and multi-sided markets (Rochet & Tirole; Evans), dynamic capabilities (Teece), open innovation (Chesbrough), and sociotechnical systems with responsible innovation principles. Triple Helix and Penta Helix frameworks are applied to map Shopee's multi-actor stakeholder ecosystem. Critical Management Studies (CMS) perspectives are employed to interrogate power asymmetries, labor precarity, algorithmic governance, and ecological externalities embedded in Shopee's platform model. Findings reveal that while Shopee's competitive position rests on mobile-first user experience, shoppertainment, in-house logistics (SPX), and data-driven monetization, sustaining this position ethically and commercially requires enhanced algorithmic transparency, stronger MSME empowerment, hybrid logistics optimization, ethical AI governance, labor welfare programs, and standardized social and environmental impact reporting. Strategic recommendations are offered to support Shopee's transition from a subsidy-driven growth model to a sustainable, accountable platform ecosystem.
Sustainable Innovation Strategy of Tokopedia in Strengthening Indonesia’sDigital Economic Ecosystem: Analysis Based on Innovation Theory andPentahelix Approac Andi Amrullah; Muh. Ichwan Musa; M. Ilham Wardhana Haeruddin
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 3 No. 1-2 (2026): FEBRUARY MAY 2026 - JRBME
Publisher : PT Smart Media Makassar

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The rapid development of digital technology has transformed consumer behavior andbusiness competition in Indonesia. Tokopedia, as one of the largest e-commerce platforms,plays an important role in supporting national digital economic growth through innovation,collaboration, and inclusive business models. This study aims to analyze Tokopedia’ssustainable innovation strategy using innovation theory and the Pentahelix approach. Thestudy employs a qualitative descriptive method through literature review using secondarydata from journals, articles, and relevant reports. The results show that Tokopedia hasimplemented disruptive innovation by empowering MSMEs through digital marketplaces,open innovation through partnerships with fintech, logistics, and technology companies, andcreative destruction by shifting traditional trade systems into digital commerce. Throughthe Pentahelix model, Tokopedia collaborates with government, academia, businesssectors, communities, and media to strengthen the digital ecosystem. However, severalchallenges remain, including data security risks, unequal competition among sellers,environmental impacts from logistics activities, and consumerism driven by aggressivepromotions. Therefore, strengthening cybersecurity, green logistics, MSME empowerment,and transparency are strategic priorities to ensure sustainable growth. The study concludesthat Tokopedia has strong potential to become a competitive and sustainable digitalplatform in Indonesia.
Co-Authors Andi Amrullah M. Ikhwan Maulana Haeruddin Muh. Yushar Mustafa Muhammad Ilham Wardhana Haeruddin Putri Nurhaerat Putri Nurhaerat