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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Tadulako International Journal of Applied Management (TaJAM)
DG. PARANI, SYAMSUL BAHRI
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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ANALYZING THE IMPACT OF ORGANIZATIONAL CHANGE AND CULTURE ON EMPLOYEE SATISFACTION AND PERFORMANCE AT THE UPT RADIO FREQUENCY SPECTRUM MONITORS Mahyudin; Dg. Parani, Syamsul Bahri; Adda, Harnida Wahyuni
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 1 (2024): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i01.106

Abstract

The objective of this study aims to evaluate the direct & indirect effects of organizational structure changes & organizational culture on employee performance, mediated by employee satisfaction, within the UPT Radio Frequency Spectrum Monitoring Office, Directorate General of Post & Information Resources & Equipment, Ministry of Communication & Information. A quantitative approach was used, with data collected from employees at six Radio Frequency Spectrum Monitoring UPT Offices across the Sulawesi region. The study employed Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis on a total sample of 111 respondents. Data were gathered through a questionnaire distributed via Google Forms. The study finds that :  (1) Organizational changes have a positive & significant effect on employee performance at the UPT Radio Frequency Spectrum Monitoring Office; (2) Organizational culture significantly & positively influences employee performance; (3) Organizational changes significantly & positively impact employee satisfaction; (4) Organizational culture has a positive & significant effect on employee satisfaction; (5) Employee satisfaction positively & significantly affects employee performance; (6) Organizational changes positively influence employee performance through the mediating role of employee satisfaction; & (7) Organizational culture positively affects employee performance, mediated by employee satisfaction.
THE INFLUENCE OF SHARIA MARKETING TOWARDS SATISFACTION OF CUSTOMERS OF PURCHASE DECISIONS AS A MEDIATION VARIABLE (A STUDY ON SOFIE LOCAL FOOD IN PALU CITY) Sasnita, Afriyani; Dg. Parani, Syamsul Bahri; Ponirin, Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 1 (2021): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.56 KB) | DOI: 10.59769/tajam.v3i1.3

Abstract

This research aims to find out the influence of sharia marketing which consists of sharia products, sharia prices, sharia places, and sharia promotions towards customers' satisfaction of purchase decisions as a mediation variable at Sofie local food in Palu City. There were 96 respondents of customers at Sofie local food in Palu City involved in the research sample through the purposive sampling technique. Data were analyzed using SEM analysis assisted by the SmartPLS3 application. The results of the research show that sharia marketing has a significant influence directly towards customers’ satisfaction, sharia marketing has a significant influence on purchasing decisions, and purchasing decisions have a significant influence on customers’ satisfaction. While customers’ satisfaction indirectly has a significant influence through purchasing decisions, namely sharia products, sharia prices, and sharia places, the sharia promotion indirectly does not have a significant influence towards customers’ satisfaction of purchasing decisions. Keywords: Sharia Marketing, Customers’ Satisfaction, Customers’ Decision
THE INFLUENCE OF PRODUCT KNOWLEDGE, PRODUCT EXPERIENCE, AND PRODUCTS BENEFITS ON CUSTOMERS’ SATISFACTION AND ITS IMPACT ON E-WOM MS GLOW COSMETIC CUSTOMERS IN PALU CITY Nur Faizan, Safna; Dg. Parani, Syamsul Bahri; Tombolotutu, Muzakir
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 1 (2022): Article
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.368 KB) | DOI: 10.59769/tajam.v4i1.28

Abstract

This research aims to determine and analyze the influence of product knowledge, product experience and product benefits have significant effect on customers’ satisfaction and its impact on the E-Wom of MS Glow Cosmetics customers in Palu City. The research population were MS Glow Cosmetics customers in Palu City. The sample in this research were 80 respondents. This is causal descriptive research with the data analysis technique used is partial least square (PLS). The data analysis technique used a smart software program (PLS) 3.0. The results reveal that the product knowledge variable have positive and significant influence on customers’ satisfaction with MS Glow Cosmetics in Palu City with a Sig-t value of 0.003. Furthermore, the product knowledge variable has positive and significant influence on the E-Wom of MS Glow Cosmetic customers in Palu City with a Sig-t value of 0.002. The product experience variable has positive and significant influence on customer satisfaction with MS Glow Cosmetics in Palu City with a Sig-t value of 0.000. The product experience variable has an influence, but is not significant on the E-WOM of MS Glow Cosmetics customers in Palu City with a Sig-t value of 0.176. Furthermore, the product benefit variable has an influence, but is not significant on customer satisfaction with MS Glow Cosmetics in Palu City with a Sig-t value of 0.095. The product benefit variable has a positive and significant influence on the E-Wom of MS Glow Cosmetics customers in Palu City with a Sig-t value of 0.049. And finally, the customer satisfaction variable has a positive and significant influence on the E-WOM of MS Glow Cosmetics customers in Palu City with a Sig-t value of 0.010. Keywords : Product Knowledge, Product Experience, Product Benefits, Customer Satisfaction and E-Wom.
Pengaruh Kebijakan Harga, Citra Merek, dan Kualitas Produk terhadap Kepuasan Pelanggan Telkomsel Ila, Nurfadilah; Dg. Parani, Syamsul Bahri; Adam, Rosida P.; Palawa, Muh. Riswandi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4570

Abstract

Purpose: This study aims to analyze the influence of price policy, brand image, and product quality on customer satisfaction among Telkomsel card users in Palu City. Research Methodology: This study used a quantitative approach with non-probability sampling, specifically purposive sampling, involving 120 respondents. Data were collected through questionnaires using a Likert scale and analyzed using SPSS version 30. Results: Price policy, brand image, and product quality each had a significant partial effect on customer satisfaction. Simultaneously, all the independent variables significantly influenced customer satisfaction. Conclusion: The study concludes that improving price policies, strengthening brand image, and ensuring consistent product quality are essential strategies for enhancing customer satisfaction. Companies that prioritize these aspects are more likely to build stronger customer loyalty and maintain their competitiveness in the telecommunications industry. Limitations: This study only examined price policy, brand image, and product quality, while other factors potentially affecting customer satisfaction were not analyzed. Additionally, the research was conducted only in Palu City, which limited its scope. Contribution: This study demonstrates that price policy, brand image, and product quality significantly affect customer satisfaction. The findings can assist companies in formulating effective strategies and serve as a reference for future studies.
Co-Authors Harnida Wahyuni Adda Ila, Nurfadilah Mahyudin Nur Faizan, Safna Palawa, Muh. Riswandi Ponirin Ponirin, Ponirin Rosida P. Adam Sasnita, Afriyani Tombolotutu, Muzakir