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All Journal Jurnal PKM Manajemen Bisnis
Nindya Dwi Lestari
Universitas Pamulang
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Peningkatan Kompetensi Sumber Daya Manusia UMKM di Pagedangan Tangerang melalui Pelatihan Manajemen SDM Berbasis Praktik Usaha Gerakan Pemuda Ansor Wilayah Kecamatan Tangerang Muhamad Guruh; Iman Syatoto; Muhammad Abdul Rajak; Nindya Dwi Lestari; Nur Evril Sakinah
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2411

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development, yet many MSME actors still face limitations in human resource management, particularly in employee planning, task allocation, work discipline, and performance management. This community service activity aimed to improve the competence of MSME human resources through practical human resource management training based on business practices among members of the Ansor Youth Movement (GP Ansor) in Pagedangan, Tangerang. The activity was conducted at the GP Ansor Pagedangan Office on April 4–5, 2026. The community service team consisted of five lecturers from Universitas Pamulang, while the participants were 18 GP Ansor members who work as MSME entrepreneurs. The implementation method consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, the participants received material presentations, followed by practical exercises, discussions, and question-and-answer sessions focused on human resource management issues encountered in their businesses. The results indicated that the training increased participants’ understanding of basic human resource management and their ability to apply practical approaches to employee management within their respective businesses. The activity also encouraged participants to recognize the importance of structured human resource management in improving work effectiveness, employee performance, and business sustainability. Overall, the training provided practical benefits for strengthening MSME human resource management competencies.
Pemberdayaan Komunitas melalui Inovasi Pemasaran Produk Kreatif Lokal Disekitar Gerakan Pemuda Ansor Wilayah Kecamatan Pagedangan Sinta Sulistiani; Retno Wulansari; Ratih Andalusi; Nindya Dwi Lestari; Nur Evril Sakinah
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2417

Abstract

Local creative products produced by Micro, Small, and Medium Enterprises (MSMEs) have considerable potential to support community economic development. However, limited marketing knowledge, particularly in utilizing innovative and digital marketing strategies, remains a challenge for MSME actors in the Pagedangan area. This community service activity aimed to empower members of Gerakan Pemuda Ansor (GP Ansor) who manage MSMEs by improving their knowledge and practical skills in marketing local creative products through innovative approaches. The activity was conducted at the GP Ansor Pagedangan Office on March 28–29, 2026, involving five lecturers and students from the Management Study Program, Universitas Pamulang, as facilitators and 18 GP Ansor members who work as MSME actors as participants. The implementation method consisted of three stages: preparation, implementation, and reporting. During the implementation stage, activities were carried out through material presentations, practical sessions, discussions, and question-and-answer sessions focusing on product marketing innovation and strategies for promoting local creative products. The results indicated that the activity increased participants’ understanding of innovative marketing concepts and strengthened their practical ability to identify marketing opportunities, develop promotional approaches, and utilize appropriate marketing media. The activity also encouraged participants to become more active and adaptive in developing their businesses and expanding the market reach of local creative products.
Co-Authors Iman Syatoto Muhamad Guruh Muhammad Abdul Rajak Nur Evril Sakinah Ratih Andalusi Retno Wulansari Sinta Sulistiani