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All Journal Journal of Contextual Legal Studies and Economics Indonesian Journal of Religious Journal of Communication Science and Public Administration
Ulfa Mehra
Universitas Syiah Kuala

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The Crusades and the Socio-Economic Transformation of Medieval Europe Husnan Ramadan; M. Daffa; Ulfa Mehra; Ulvita Rahma
Journal of Contextual Legal Studies and Economics Vol. 1 No. 1 (2026): February, Legal Public and Public Community
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/mnet0749

Abstract

Artikel ini mengkaji Perang Salib (1096–1291 M) sebagai konflik bersenjata yang tidak hanya dilatari motivasi keagamaan, tetapi juga didorong oleh faktor geopolitik, ekonomi, dan sosial. Dengan menggunakan metode penelitian historis dan analisis deskriptif kualitatif, artikel ini menganalisis latar belakang, dinamika, dan dampak Perang Salib terhadap kondisi ekonomi, sosial, dan politik di Eropa serta dunia Islam. Hasil penelitian menunjukkan bahwa Perang Salib berperan sebagai jembatan pertemuan dua peradaban yang memicu pertukaran pengetahuan, teknologi, dan komoditas. Di satu sisi, konflik ini memperkuat kesadaran identitas keagamaan dan memicu konsolidasi politik umat Islam. Di sisi lain, Perang Salib mempercepat transformasi ekonomi Eropa melalui peningkatan perdagangan, melemahnya sistem feodal, serta munculnya kota-kota dagang seperti Venesia dan Genoa. Artikel ini menyimpulkan bahwa warisan Perang Salib tidak hanya terletak pada memori konflik, tetapi juga pada kontribusinya terhadap kebangkitan intelektual dan ekonomi Eropa yang mempersiapkan jalan menuju era Renaisans
Islamic Values in Customer Relationship Management (CRM): Implications for Customer Loyalty and Business Sustainability shyllatul Aita; Ulfa Mehra; Arifin Ilham
Indonesian Journal of Religious Vol. 1 No. 1 (2026): January, Religious Moderation and Islamic Values in Strengthening Social Harmon
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/gbvzgc98

Abstract

The development of technology Customer loyalty is one of the important factors that determine the company's sustainability in the midst of increasingly fierce business competition in the digital era. The development of information technology has changed the way companies interact with customers, so that long-term relationships become strategic assets that need to be managed effectively. In this context, Customer Relationship Management (CRM) is seen as an approach that helps companies build, maintain, and develop customer relationships through the continuous use of technology, services, and communication. This article aims to analyze the implementation of Customer Relationship Management (CRM) and its influence on customer loyalty based on various relevant research results. The research uses a literature study method with a descriptive qualitative approach. Data was obtained from various sources of scientific literature, such as journals, books, and research articles that discuss CRM, service quality, customer communication, customer loyalty, and the use of digital technology in customer relationship management. The analysis is carried out through the process of identification, classification, and synthesis of previous research findings. The results of the study show that the implementation of CRM is carried out through the integration of digital technology, improving service quality, continuous communication, and personalizing services according to customer needs. The application of these aspects has been proven to be able to increase customer satisfaction and trust which then encourages the formation of customer loyalty. In addition, digital technology helps companies manage customer data more effectively so that the services provided become more responsive and on target. This study concludes that CRM is a strategy that plays an important role in building and maintaining customer loyalty through relationship management that is oriented towards customer needs. This article also offers a conceptual synthesis that integrates aspects of technology, service, communication, and service personalization in explaining the formation of customer loyalty in the digital age.
The Development of Islamic Society in Makkah and Madinah: A Study of Da'wah Communication and Community Governance Ica Salsabila; Ulfa Mehra; Suci Anggraini
Journal of Communication Science and Public Administration Vol. 2 No. 2 (2026): April, Public Service Communication and Citizen-Centered Governance
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/6pveck47

Abstract

The journey of Prophet Muhammad SAW’s da'wah (Islamic propagation) represents a significant chapter in the history of Islam, exerting a profound influence on the formation of Muslim society and the development of world civilization. This article aims to analyze the process of the Prophet’s da'wah during the Makkah and Madinah periods and to examine the development of Islam throughout these two phases through a literature review approach. The research employs a library research method by utilizing various sources, including scholarly journals, books, and articles relevant to the research topic. Data collection was conducted through documentation and analysis of references related to the history of Prophet Muhammad SAW’s da'wah. The findings indicate that during the Makkah period, the Prophet’s da'wah primarily focused on strengthening aqidah (Islamic creed), developing moral character, and reinforcing the faith of believers. In contrast, during the Madinah period, the da'wah expanded toward establishing an organized Islamic society, strengthening the bonds of brotherhood among Muslims, and developing social, political, and legal systems based on Islamic values. The novelty of this article lies in its discussion, which not only describes the historical events of the Prophet’s da'wah but also examines the continuity of da'wah strategies between the Makkah and Madinah periods and their relevance to the development of contemporary Muslim society.
Co-Authors Arifin Ilham Husnan Ramadan Ica Salsabila M. Daffa shyllatul Aita Suci Anggraini Ulvita Rahma