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All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Manajemen Journal Of Human And Education (JAHE) Jurnal Manajemen, Akuntansi, Ekonomi IEB: Journal of Islamic Economics and Business
Ramayanti, Tariza Putri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH BRAND TRUST DAN MARKETING PUBLIC RELATION TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK TABUNGAN BATARA HAJI DAN UMRAH BTN iB Agustina, Mia Septiani; Fiandi, Mufti; Ramayanti, Tariza Putri
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 2 No. 1 (2023): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v2i1.250

Abstract

Penelitian ini menggunakan metode deskriptif kuantitatif, total sampelnya sejumlah 98 orang, adapun responden yang dipakai yakni nasabah tabungan batara haji dan umrah BTN iB. Teknik untuk mengumpulkan data yaitu melalui wawancara pihak bank serta memberikan kuesioner pada responden. Dalam menganalisis dan membuktikan hal tersebut, maka digunakan uji asumsi klasik meliputi : uji validitas, uji reliabilitas, normalitas, multikolinieritas, heteroskedastisitas selanjutnya pengujian hipotesis mencakup : uji T, R2 , F kemudian regresi linier berganda dan regresi linier sederhana.
ANALYSIS OF THE EFFECT OF MURABAHAH FINANCING ON PROFITABILITY WITH NON PERFORMING FINANCING (NPF) AS AN INTERVENING VARIABLE IN BTPN SYARIAH Putri, Sonia; Maulana, Chandra Zaky; Ramayanti, Tariza Putri
Jurnal Manajemen Vol 12 No 3 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i3.1177

Abstract

ROA is a description of a bank's ability to generate profits. Increasing the ROA of a bank is very important for investors' interests because it can influence investors' confidence in continuing to invest or save at the bank. ROA is influenced by financing and the rate of return on the financing itself, therefore banks must always pay attention to providing financing so as not to increase the amount of non-performing financing (NPF) which can affect ROA. This research aims to determine the effect of murabahah financing on profitability with non-performing financing (NPF) as an intervening variable at BTPN Syariah bank. This research uses quantitative research with secondary data obtained from quarterly financial reports published on the BTPN Syariah bank website for the 2015-2022 period. This research used a saturated sampling technique with predetermined criteria resulting in 32 samples with an observation period of 8 years. The data analysis technique uses path analysis with SPSS 20 tools.The results of this research data analysis prove that murabahah financing has a significant effect on NPF, murabahah financing has a significant effect on ROA, NPF has no effect on ROA, NPF is unable to mediate the effect of murabahah financing on ROA.
THE ADMIRATION OF MUSLIM TOURISTS IN PALEMBANG: HALAL TOUR AND SOCIAL MEDIA IN JAPAN Aryanti, Aryanti; Rachmania, Rachmania; Rosyada, Rosyada; Ramayanti, Tariza Putri
Journal Of Islamic Ekonomic and Business Vol 1 No 2 (2022): IEB: Journal of Islamic Economics and Business
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieb.v1i2.14112

Abstract

Penelitian mengenai halal tour dan Social Media telah memiliki banyak ragam dan jenis dengan berbagai objek penelitian yang juga beragam, berdasarkan hasil penelitian terdahulu, hasil penelitian empiris yang ada tidak selalu memiliki kesamaan dan mengindikasi adanya research gap dari variabel yang mempengaruhi keputusan berkunjung.
Program Pelatihan Optimalisasi Manajemen Media Sosial sebagai Sarana Pemasaran Digital di SMK Tunas Bangsa Depok Karina, Mila; Irawan, Ines Nur; Yusnaeni, Yusnaeni; Ramayanti, Tariza Putri; Lubis, Ratu Balqis Fatya Pebrinda; Lubis, Arief
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2262

Abstract

Abstrak Program pelatihan ini bertujuan untuk mengoptimalkan manajemen media sosial sebagai sarana pemasaran digital di SMK Tunas Bangsa Depok, dengan melibatkan sekitar 110 siswa. Pelatihan dilaksanakan secara luring selama tiga jam, yang terdiri dari dua sesi, untuk memberikan pemahaman mendalam mengenai penggunaan media sosial dalam strategi pemasaran digital. Melalui pelatihan ini, siswa diharapkan dapat memahami cara-cara efektif dalam memanfaatkan platform media sosial untuk mempromosikan produk dan layanan, serta mengelola konten secara profesional untuk mendukung tujuan pemasaran. Sebagai metode evaluasi, pra-tes dan pos-tes digunakan untuk mengukur perubahan pengetahuan dan keterampilan siswa sebelum dan setelah pelatihan. Hasil evaluasi menunjukkan adanya peningkatan signifikan pada pemahaman siswa terkait penerapan media sosial dalam pemasaran digital. Grafik yang dihasilkan dari perbandingan antara hasil pra-tes dan pos-tes menunjukkan kemajuan yang jelas dalam hal pemahaman konsep dan penerapan strategi pemasaran digital melalui media sosial. Program ini tidak hanya berhasil meningkatkan pengetahuan siswa tentang manajemen media sosial, tetapi juga mempersiapkan mereka untuk berkontribusi lebih efektif di industri pemasaran digital yang terus berkembang. Dengan demikian, pelatihan ini memberikan manfaat yang besar dalam mengembangkan keterampilan praktis siswa, khususnya dalam memanfaatkan media sosial sebagai alat pemasaran digital yang efektif dan relevan di era digital saat ini. Kata Kunci: manajemen media sosial, pemasaran digital, pelatihan pemasaran, pengelolaan media sosial, media sosial untuk pemasaran. Abstract The training program aimed to optimize social media management as a tool for digital marketing at SMK Tunas Bangsa Depok, involving approximately 110 students. The training was conducted in two offline sessions, each lasting three hours, to provide an in-depth understanding of using social media in digital marketing strategies. Through this training, students were expected to comprehend effective ways to leverage social media platforms for product and service promotion, as well as to manage content professionally to support marketing objectives. Pre-tests and post-tests were used as evaluation methods to measure changes in students' knowledge and skills before and after the training. Evaluation results showed significant improvements in students' understanding of social media applications in digital marketing. The comparison between pre-test and post-test results showed clear progress in understanding the concepts and applying digital marketing strategies via social media. This program not only enhanced students' knowledge of social media management but also prepared them to contribute more effectively to the ever-growing digital marketing industry. Thus, this training provided significant benefits in developing students' practical skills, particularly in utilizing social media as an effective and relevant tool for digital marketing in today's digital era. Keywords: social media management, digital marketing, marketing training, social media management, social media for marketing.
Peran Non Performing Financing dalam Memediasi antara Equity Financing dan Debt Financing terhadap Profit Expense Ratio pada PT. Bank Syariah Mandiri Aryani, Firda; Ramayanti, Tariza Putri
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7011737

Abstract

This study aims to analyze the effect of Equity Financing and Debt Financing on Profit Expense Ratio through Non Performing Financing as an intervening variable. This research was conducted at Bank Syariah Mandiri with observations for five years and the financial statements used monthly financial statements, the number of samples of research observations was 60 observations. This study finds that equity financing has a negative and insignificant effect on non-performing financing. Debt financing has a negative and significant effect on non-performing financing. Equity financing has a positive and significant effect on the profit expense ratio. Debt financing has a negative and insignificant effect on profit expense. Non-performing financing has a positive and significant effect on profit expense. Non-performing financing mediates the effect of equity financing on profit expense, which means that the independent variable of equity financing is able to directly affect the dependent variable of profit expense with or without the mediating variable. Non-performing financing does not mediate the effect of debt financing on profit expense, meaning that the independent variable of debt financing is able to directly influence the profit expense variable without involving the non-performing financing mediator variable.
Peran Kepuasan dalam Memediasi Antara Komunikasi dan Kepercayaan terhadap Loyalitas pada Bank Muamalat KCU Palembang Milenia, Resi; Panorama, Maya; Ramayanti, Tariza Putri; Putri, Nabila Amyrtha
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 3 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7473263

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Pengaruh Komunikasi dan Kepercayaan Terhadap Loyalitas Nasabah dengan Kepuasan sebagai Variabel Intervening Pada Bank Muamalat KCU Palembang. Penelitian ini menggunakan penelitian kuantitatif dengan jenis data primer melalui penyebaran kuesioner yang disebarkan ke 100 responden. Penelitian ini menggunakan teknik purposive sampling dengan kriteria yang telah ditetapkan. Teknik analisis data menggunakan Structural Equation Modeling (SEM) melalui analisis path diagram dengan alat bantu AMOS 26. Hasil penelitian ini membuktikan bahwa komunikasi berpengaruh terhadap loyalitas nasabah, kepercayaan berpengaruh terhadap loyalitas nasabah, komunikasi berpengaruh terhadap kepuasan, kepercayaan berpengaruh terhadap kepuasan, kepuasan berpengaruh terhadap loyalitas, kepuasan mampu memediasi pengaruh komunikasi terhadap loyalitas nasabah, dan kepuasan mampu memediasi pengaruh kepercayaan terhadap loyalitas nasabah.
Co-Authors Agustina, Mia Septiani Aryani, Firda Aryanti Aryanti Irawan, Ines Nur Karina, Mila Lubis, Arief Lubis, Ratu Balqis Fatya Pebrinda Maulana, Chandra Zaky Maya Panorama, Maya Milenia, Resi Muftifiandi Muftifiandi, Muftifiandi Putri, Nabila Amyrtha Putri, Sonia Rachmania, Rachmania Rosyada, Rosyada Yusnaeni Yusnaeni, Yusnaeni