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Johny A. F. Kalangi
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi

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Pengaruh Harga, Promosi dan Tempat Terhadap Keputusan Pembelian pada KFC Mega Vebi S. Tahrin; Johny A. F. Kalangi; Danny S. Mukuan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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Abstract

The purpose of this study was to determine the effect of Price, Promotion, and Place on the decision of the KFC Mega Mall Manado buyer. Quantitative data analysis Data collection methods used were the validity test of the questionnaire with a population of 800 and the number of samples 80 F Test and T-Test, Multiple Linear Regression Analysis The t-test was used to testing the significance of variations in the relationship between variables X and Y, whether variables X1, X2, and X3 partially affect the Y variable (purchase decision). In conducting the t-test, the preparation of the hypothesis to be tested is used, in the form of the hypothesis Ho and the alternative hypothesis Hi: Research Results Price X1, Price does not affect the purchase decision because the value 0,585 > 0,05. Promotion X2 is said to have an effect on purchasing decisions because the value obtained is 0,023 < 0,05, Place X3 is 0,000 > 0,05 thus concluding that Place is very influential Positive on Purchasing Decisions at KFC Mega Mall Manado Hypothesis testing results Simultaneously variable prices, promotions, and places have a positive and significant effect on buying decisions on KFC mega. This is evidenced by the value of the F obtained value of 0,000.
Pengaruh Promosi terhadap Peningkatan Penjualan Beauty Consultant PT. Orindo Alam Ayu (ORIFLAME) Graisya Rompis; Johny A. F. Kalangi; Lucky F. Tamengkel
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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The purpose of this study is to determine whether sales promotion has an effect on the increase in beauty consultant PT. Orindo Alam Ayu Sales. Promotion applied at PT. Orindo Alam Ayu Oriflame uses six indicators namely; advertising, personal selling, public relations, publicity, sales promotion, and word of mouth promotion. This research is quantitative method research using a simple regression analysis method. Data collection techniques in the form of primary and secondary data using a questionnaire given to 96 respondents. Based on the results of simple regression analysis showed that the promotion proved to affect the increase in sales of PT. Orindo Alam Ayu Oriflame, the validity test results show that the calculated r-value is greater than r table (2.202) 0. so that all questions for the promotion and sales variable are valid, the reliability test shows the Cronbach’s Alpha value of the Promotion variable is 0.606 0.60 so that it can be said, t-test results show the sig value of the promotion is 0,000 < 0.05 and also the value of 5.928 is greater than the value of 1.9825. Than is rejected and accepted, which means that the promotion has a significant effect on increasing sales.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Minuman Kopi Pada Halu Kopinspirasi Rezha Erlangga; Johnny R. E. Tampi; Johny A. F. Kalangi
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

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This research aims to determine whether the marketing mix (product, price, promotion, and place) influences the decision to purchase drinks at Halu Kopinspirasi. This study gave questionnaire to 100 respondents who had bought coffee drinks at Halu Kopinspirasi. This study uses multiple linear regression analysis which shows the marketing mix (product, price, promotion, and place) simultaneously influences the purchasing decision. product variables on influence on purchasing decisions. Variable prices, promotions, and partial places do not favor purchase decisions. Halu owners try to encourage him to improve prices, promotions, and places to attract buyers. And maintain its products, in order to maintain its buyers. 
Kolaborasi Bisnis terhadap Pendapatan Pengelolaan Captikus di Desa Lalumpe Karmila S. Tampanguma; Johny A. F. Kalangi; Joula J. Rogahang
Productivity Vol 1 No 4 (2020)
Publisher : Program Studi Administrasi Bisnis

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This study aims to determine the effect of business collaboration on the management income of Captikus farmers in the village of Lalumpe. This research method uses a quantitative research approach. The sampling technique used is probability sampling with a population of 52 respondents. The result of R between the two variables is 0.778 meaning the relationship between collaboration and income is strong. Then the value of R square (determinant coefficient) of 60.2%. This shows that capticus income in the village of Lalumpe, 60.2% was influenced by collaboration, while the other 38.8% was determined by other factors not examined in this study. So this influence means that collaboration is one of the factors that very well influences the income of captikus management. In this case business collaboration is classified as positive so that capticus farmers prefer to work together in increasing their income. As for things that must be improved in terms of contributing to each other in order to be better and also continue to innovate to see new opportunities in expanding marketing in various industries even to companies that manage captikus.
Pengaruh Produk dan Harga Terhadap Kepuasan Konsumen di Kedai Kopi 14 Mirawati Kakambong; Johny A. F. Kalangi; Aneke Y. Punuindoong
Productivity Vol 1 No 4 (2020)
Publisher : Program Studi Administrasi Bisnis

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This study aims to determine: (1) the effect of products on coffee shop consumer satisfaction 14, (2) the effect of price on coffee shop consumer satisfaction 14, and (3) the effect of products and prices on coffee shop consumer satisfaction 14. This study uses a quantitative approach. by collecting data through literature study and questionnaires. This study also uses non-probability sampling techniques and the sampling technique uses accidental sampling techniques. The results of this study indicate that: (1) Products do not have a significant effect on customer satisfaction, (2) Price has a significant effect on customer satisfaction, and (3) Products and prices have a positive effect on customer satisfaction. Based on the results of the analysis and discussion using multiple linear regression as well as the t test (partially) and the F test (simultaneously), it can be concluded that: (1) The product has no effect on customer satisfaction. (2) Price has a significant effect on customer satisfaction. (3) Product and price simultaneously have a significant effect on customer satisfaction.
Pengaruh Kesadaran Merek terhadap Keputusan Pembelian Smartphone Xiaomi di Manado Kelvin Christian Porajow; Johny A. F. Kalangi; Lucky F. Tamengkel
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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This study aims to determine the effect of brand awareness on purchasing decisions of Xiaomi smartphones in Manado. Brand awareness variables were tested using 3 indicators and the Xiaomi smartphone purchasing decision variable used 4 indicators. This research methodology using purposive sampling quantitative research approach. The sampling technique used was a population of 50 respondents. The data collection technique was carried out by observing the field and distributing questionnaires to respondents, using correlation analysis and simple linear regression. The R result between the two variables is 55%, which means that the relationship between Brand Awareness and Purchasing decisions is occasional. Then the R square value (coefficient of determination) is 25.5%. shows that brand awareness is able to explain Purchase Decisions by, 25.5%, while the other 74.5% are determined by other factors not examined in this study such as price, product quality, marketing techniques and others. Then this influence means that Brand Awareness is one of the factors that sufficiently affects the purchasing decision of a Xiaomi Smartphone.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada PT. JNE Cabang Manado Gracia P. P. Damalang; Johny A. F. Kalangi; Lucky F. Tamengkel
Productivity Vol 2 No 4 (2021)
Publisher : Program Studi Administrasi Bisnis

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Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada JNE Cabang Manado. Metodologi penelitian ini menggunakan pendekatan penelitian kuantitatif. Teknik pengambilan sampel menggunakan wa convenience sampling dengan populasi 95 orang. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner kepada pelanggan yang telah menggunakan layanan kantor cabang utama JNE di Manado. Analisis data yang digunakan dengan menggunakan Method of Successive Internal (MSI) dan analisis regresi linier sederhana. Hasil analisis koefisien determinasi (R2) diketahui besarnya  0.727. Ini menunjukkan bahwa 72,7% variasi perubahan naik turunya variabel kepuasan konsumen dipengaruhi oleh variabel kualitas pelayanan, sedangkan 27,3 % dipengaruhi oleh variabel lain yang tidak dimasukkan dalam model. Hasil penelitian menunjukkan adanya pengaruh signifikan secara simultan dan parsial antara kualitas pelayanan terhadap kepuasan konsumen JNE Cabang Manado.
Co-Authors Aneke Y. Punuindoong Danny S. Mukuan Gracia P. P. Damalang Graisya Rompis Johnny R. E. Tampi Joula J. Rogahang Karmila S. Tampanguma Kelvin Christian Porajow Lucky F. Tamengkel Mirawati Kakambong Rezha Erlangga Vebi S. Tahrin