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All Journal Productivity
Riane Johnly Pio
Program Studi Administrasi Bisnis, Universitas Sam Ratulangi

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Pengaruh Work-Life Balance dan Kepuasan Kerja terhadap Organizational Citizenship Behavior pada Karyawan Grapari Telkomsel Manado Anggriflon F. Iroth; Riane Johnly Pio; Ventje Tatimu
Productivity Vol 3 No 4 (2022)
Publisher : Program Studi Administrasi Bisnis

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh work-life balance dan kepuasan kerja terhadap organizational citizenship behavior pada karyawan grapari telkomsel manado. Dalam penelitian ini menggunakan metode deskriptif kuantitatif dengan pendekatan analisis regresi linear berganda, data dikumpulkan dari kuesioner yang di isi 50 responden. Teknik sampling yang digunakan adalah simple random sampling. Analisis data bersifat kuantitatif atau statistik. Data yang telah memenuhi syarat untuk dianalisis diolah dengan menggunakan program SPSS. Hasil uji work-life balance dan kepuasan kerja berpengaruh positif dan signifikan terhadap organizational citizenship behavior. Dengan ini penelitian merekomendasikan perusahaan untuk menerapkan sistem penilaian dari work-life balance dan kepuasan kerja terhadap organizational citizenship behavior yang baik, serta perlu memperhatikan work-life balance dan kepuasan kerja dalam meningkatkan organizational citizenship behavior.
Analisis Gender Equality dan Flexible Working terhadap Aktualisasi Diri Wanita Karir (Studi pada Bank BRI Pusat Kantor Cabang Manado) Aurelia Manengal; Riane Johnly Pio; Ventje Tatimu
Productivity Vol 4 No 3 (2023)
Publisher : Program Studi Administrasi Bisnis

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Penelitian ini bertujuan untuk mengetahui pengaruh gender equality dan flexible working terhadap Aktualisasi diri Wanita Karir di Bank BRI Pusat Kantor Cabang Manado. Dengan menggunakan pendekatan metode kuantitatif pada responden yang berjumlah 38 orang wanita karir dan teknik analisis regresi. Temuan dalam penelitian ini menunjukkan bahwa secara parsial Gender Equality dan flexible working berpengauh terhadap aktualisasi diri, dan secara simultan gender equality dan flexible working berpengaruh signifikan terhadap Aktualisasi Diri Wanita karir. Ditengah-tengah perubahan lingkungan kerja yang terjadi di era digital, manajemen perusahaan harus responsif terhadap kesetaraan gender, pilihan waktu untuk menyelesaikan pekerjaan agar aktualisasi diri Wanita karir dapat terealisasi.
Pengaruh Strategi Bauran Pemasaran Terhadap Loyalitas Pelanggan Pada Alluree Coffee Manado Marsha Magdalena Montolalu; Riane Johnly Pio; Danny D. S. Mukuan
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.61094

Abstract

This study aims to analyze the influence of marketing mix strategies, consisting of product, price, promotion, and place, on customer loyalty at Alluree Coffee Manado. The research employed a quantitative approach using multiple linear regression analysis. The findings indicate that, partially, product and promotion have a significant effect on customer loyalty, whereas price and place do not show a significant impact. However, the four marketing mix elements jointly have a significant influence on customer loyalty. These results highlight that product quality and effective promotional activities are the key determinants of customer loyalty, while the other elements serve as supporting components in an integrated marketing strategy. The study suggests that Alluree Coffee's management should prioritize improving product quality and enhancing promotional creativity to strengthen customer loyalty.
Pengaruh Core Values AKHLAK BUMN terhadap kinerja karyawan pada PT. Bank Rakyat Indonesia (Persero) Tbk, Cabang Manado. Angela Oktaviana Rumagit; Riane Johnly Pio; Sandra Ingried Asaloei
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61490

Abstract

Human resources are a vital asset for companies, where their quality significantly impacts organizational performance. This study aims to analyze the influence of the AKHLAK core values of BUMN on employee performance at PT. Bank Rakyat Indonesia (Persero) Tbk, Manado Branch. Using a quantitative research method, this study involved 84 respondents selected through a simple random sampling technique. Data collection was conducted through questionnaires, and the analysis utilized simple linear regression with SPSS Statistics 30. The results indicate that the AKHLAK core values have a strong positive influence on employee performance, contributing 68%. The implementation of these values enhances discipline, professionalism, and employee loyalty while fostering a productive work culture. Additionally, the application of AKHLAK core values positively impacts service quality for customers. Based on these findings, companies are encouraged to strengthen the internalization of AKHLAK core values through training, value-based evaluations, and an incentive system that supports consistent implementation. Employees are expected to integrate these values into their daily work to enhance collaboration and productivity. Meanwhile, customers benefit from more professional and efficient services, enabling them to optimize their banking experience.
Co-Authors Angela Oktaviana Rumagit Anggriflon F. Iroth Aurelia Manengal Danny D. S. Mukuan Marsha Magdalena Montolalu Sandra Ingried Asaloei Ventje Tatimu