Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Servitia: Journal of Community Service and Engagement Profixa: International Journal of Economic and Business Research
Sri Ria Lestari
Politeknik Bina Madani
Humanities Education Social Sciences Transportation Other

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The Influence of Country of Origin and Brand Image on Purchase Intention of Indonesian Skincare Products in Japan Sri Ria Lestari; Leni Sugiyanti; Melyona Zenia Rabbil; Yulita Yulita; Rendy Permana; Ayu Ambarwati
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/4a5jq520

Abstract

This study aims to examine the influence of Country of Origin and Brand Image on Purchase Intention toward Indonesian skincare products in Japan. A quantitative research design was employed using a cross-sectional survey approach. Primary data were collected through an online questionnaire from 58 respondents residing in Japan who were interested in skincare products. Respondents were selected using purposive sampling based on predetermined criteria, including age, residency, and interest in skincare products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The measurement model demonstrated satisfactory reliability and validity, with outer loadings exceeding 0.60, composite reliability values above 0.70, and Average Variance Extracted values above 0.50. The structural model showed that Country of Origin had a positive but insignificant effect on Purchase Intention (β = 0.183; T = 0.929; p = 0.353). In contrast, Brand Image had a positive and significant effect on Purchase Intention (β = 0.583; T = 2.947; p = 0.003). The R-Square value of 0.559 indicates that Country of Origin and Brand Image jointly explain 55.9% of the variance in Purchase Intention. These findings indicate that brand-related perceptions play a more important role than country-of-origin perceptions in shaping purchase intention. Indonesian skincare firms targeting Japan should prioritize strengthening brand image, credibility, consistency, and perceived product quality.
Workshop Persiapan Dunia Kerja dan  Simulasi  Psikotes Ayu Ambarwati; Sri Ria Lestari; Leni Sugiyanti; Rendy Permana; Melyona Zenia Rabbil; Yulita Yulita; Putri Sandiya
Journal of Community Service and Engagement Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/bj1cw403

Abstract

This Community Service activity, conducted through a Work Readiness and Psychological Test Simulation Workshop, aimed to improve the preparedness of senior high school and vocational high school graduates in facing the transition into the world of work. The activity applied an experiential learning approach through presentations, discussions, practical exercises, simulations, and evaluation involving 35 participants at Politeknik Bina Madani. The materials covered labor market trends, self-potential analysis, growth mindset, Applicant Tracking System-based CV preparation, job-search strategies, professional communication ethics, and psychological test simulations. The results indicated improvements in participants’ understanding of work readiness, career adaptability, job application preparation, professional communication, and preparedness for selection stages. The psychological test simulation also helped participants become more familiar with test situations, time management, concentration, and psychological readiness. Integrating personal readiness, recruitment skills, and simulation experience provided participants with more comprehensive preparation for entering the labor market. This activity demonstrates that practice-based workshops can serve as an effective intervention to strengthen the employability of secondary school graduates and support more focused, adaptive, and recruitment-oriented career planning. This approach also encouraged participants to build self-confidence, recognize their potential, and maintain readiness for continuous learning after the activity.
Co-Authors Ayu Ambarwati Leni Sugiyanti Melyona Zenia Rabbil Putri Sandiya Rendy Permana Yulita Yulita