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All Journal MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Asraf Yunus
STIE Enam Enam Kendari
Economics, Econometrics & Finance

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Lifestyle, Customer Experience, and Gen Z Revisit Intention: Does Coffee-Shop Atmosphere Matter? Muhammad Irsyad Ramadhan; Nasrul Nasrul; Abdul Hakim; Asraf Yunus
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Article in Press
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/z04bsh50

Abstract

Coffee shops increasingly serve as experiential and social consumption spaces for Generation Z, yet it remains unclear whether physical atmosphere strengthens the effects of lifestyle and customer experience on repeat patronage. This study examines the effects of lifestyle and customer experience on revisit intention and tests coffee-shop atmosphere as a moderating condition among Generation Z consumers in Kendari, Indonesia. Using an explanatory cross-sectional design, data were collected from 155 purposively selected consumers who had visited one of three selected coffee shops within the previous three months and analyzed using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4. The model explained 63.2% of the variance in revisit intention. Customer experience showed a positive and significant association with revisit intention (β = .528, p = .001), whereas lifestyle was not significant (β = .023, p = .818). Atmosphere did not moderate either the lifestyle-revisit relationship (β = .003, p = .976) or the customer experience-revisit relationship (β = -.023, p = .779). The findings challenge the assumption that physical atmosphere necessarily amplifies consumer-level drivers of return behavior and suggest that realized customer experience is more consequential for Generation Z revisit intention in this context.
When Budget Efficiency Constrains Training: Workplace Learning Adaptation in Local Government Novitasari Novitasari; Asraf Yunus; Indira Yuana
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Article in Press
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/yfjvhr43

Abstract

Public organizations must preserve service and infrastructure outcomes while responding to fiscal restraint, yet capability development is often among the first expenditures exposed to adjustment. This study explains how Indonesia’s 2025 budget-efficiency policy reshaped expenditure priorities and human resource development (HRD) practices in the Office of Water Resources and Highways of Southeast Sulawesi Province. A descriptive qualitative case-study design combined interviews with key functional informants, observation, and organizational documents. The analysis identified four connected themes: strategic expenditure reprioritization, continuity of formal performance targets under constrained enabling resources, reduced access to formal development, and substitution toward lower-cost workplace learning through mentoring, coaching, peer exchange, train-the-trainer arrangements, field-based learning, and digital resources. The study develops a substitution-and-safeguarding perspective: fiscal restraint can shift HRD from purchased formal training toward embedded workplace learning, but substitution preserves capability only when relevance, equitable access, protected learning time, competent support, and transfer evaluation are safeguarded. The findings extend public-sector HRD research by linking fiscal adjustment to changes in the architecture of employee learning rather than treating budget efficiency and workforce capability as separate managerial agendas.
Financial Fairness and Frontline Service as Drivers of Customer Loyalty in Rural Banking David C. E. Lisapaly; Sitti Aisya Sulinda; Asraf Yunus
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Article in Press
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/tv4gjz33

Abstract

Customer loyalty is essential to the sustainability of regional rural banks, yet recent banking research has concentrated heavily on digital service quality, satisfaction, trust, and omnichannel experience, leaving the relative salience of economic fairness and face-to-face service execution less clear. This study examines and compares the associations of perceived interest-rate fairness and frontline employee service performance with credit-customer loyalty at PT Bank Perekonomian Rakyat Bahteramas Kolaka (Perseroda), Indonesia. A quantitative cross-sectional survey involved 96 active credit customers. Data were collected using a five-point Likert questionnaire and analyzed with multiple linear regression. Perceived interest-rate fairness was positively associated with loyalty (β = 0.209, t = 2.145, p = 0.035), while frontline employee service performance showed a stronger positive association (β = 0.314, t = 3.220, p = 0.002). The model was significant, F(2, 93) = 10.079, p < 0.001, and explained 17.8% of loyalty variance. The study contributes a dual-cue perspective by jointly evaluating an economic-exchange cue and a relational-service cue in a relationship-intensive rural banking context.
Interpersonal Communication Under Operational Pressure: A Qualitative Study of Coordination in a Creative Production Workplace Sulharjan Sulharjan; Asraf Yunus; Abdul Hakim
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Article in Press
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/rn8pfj88

Abstract

Interpersonal communication at Percetakan Partner, a printing-service firm in Kendari, Indonesia, operates across interdependent administrative, design, production, and finishing tasks. Using a qualitative descriptive approach, data were collected through in-depth interviews, participant observation, and organizational documentation. Analysis involved data reduction, data display, comparison across organizational roles, and conclusion development, with DeVito’s five humanistic qualities serving as analytical reference points. Four patterns emerged from the data. Openness appeared in employees’ clarification of incomplete customer specifications and early reporting of production defects. Empathy took the form of preparing print-ready design files to prevent avoidable technical problems for production operators. Employees also combined face-to-face conversations, written order notes, WhatsApp messages, and non-verbal cues to confirm specifications, communicate revisions, and address urgent production issues. Morning briefings and repeated confirmation helped clarify priorities and responsibilities. However, machine noise, information overload, fatigue, deadline pressure, and differences in technical vocabulary interfered with message accuracy. These findings show how interpersonal practices, communication channels, and working conditions jointly shape coordination in a small production workplace. The relational–media–environment framework developed from these findings connects communication quality with channel selection and the operational conditions that affect information exchange across production stages.
Co-Authors Abdul Hakim David C. E. Lisapaly Indira Yuana Muhammad Irsyad Ramadhan Nasrul Nasrul Novitasari Novitasari Sitti Aisya Sulinda Sulharjan Sulharjan